Blue-carpet vintage store in Dongdaemun: payday jacket at Viva Trade

Viva Trade Eulji Dundaun Dongdaemun Branch: why I came back on payday

Viva Trade Eulji Dundaun Dongdaemun Branch (비바무역 을지 던던 동대문점) is a vintage clothing shop on the 5th floor of Dundaun Dongdaemun, which is connected to Dongdaemun History & Culture Park Station. I buy clothes every time my paycheck comes in, and this month I visited again because it has so many pretty things! I was craving that Dongmyo vintage vibe, and this place is like a treasure chest! I'm so happy to have found such a unique, exciting spot among Dongdaemun clothing stores!

My heart was pounding from the hip atmosphere right at the entrance! The moment I walked in, all kinds of vintage clothes caught my eye! The unique jackets and shirts on the main display felt like each one had its own story! They're not just old clothes but well-selected Dongdaemun vintage pieces, so styling them looked easy and stylish! It had that vintage charm without missing a modern touch!

The quality was better than I expected, too. Condition matters a lot with vintage, and everything here was carefully looked after, clean and in good shape! The fabrics I touched felt high-quality, and lots of designs kept their originality, so I was really satisfied! It felt like traveling back in time!

It was also fun to browse not just clothes but accessories and small items! Hats and bags that go well with the main pieces are placed nicely, so it gave me styling ideas, too! I could shop freely in a relaxed yet tidy atmosphere, which is typical of Dongmyo clothing shops, and the staff were kind, so it was an even more enjoyable time!

If you love Dongmyo vintage, you have to stop by Viva Trade Eulji Dundaun Dongdaemun Branch! I scored a vintage jacket I absolutely love here! Next time I plan to come back with friends and hunt for more treasures! I'll show you right away!

• Hours: daily 10:30–21:00
• Location: 5th floor, Dundaun Dongdaemun, 264 Euljiro, Jung-gu, Seoul, South Korea

Getting to Viva Trade Eulji Dundaun Dongdaemun Branch and first impressions

You can find the shop by taking the escalator up to the 5th floor of the Dundaun Dongdaemun building, which links directly to Dongdaemun History & Culture Park Station. Access was really convenient, and the moment I stepped in I was surprised by how much bigger the space was than I expected! Clothing stores often feel cramped, but this one is spread out comfortably, so there was no stuffy feeling at all and I could browse at ease! The aisles are wide, so even several people looking at clothes at once shouldn't be a problem, and the whole place felt neat, a great environment for shopping from the moment I walked in!

Blue carpet and a blue teddy bear: what's inside Viva Trade?

The moment you walk in, the striking blue carpet grabs your attention! The big blue teddy bear sitting in the middle makes the mood even more special! This kind of stylish interior is rare for a Dongdaemun vintage clothing shop!

Long rows of hangers on both sides held clothes in all kinds of styles, neatly hung! There were lots of colorful jackets, so browsing was a joy! Thick knits were arranged nicely too! The clothes weren't crammed together, so I could look around comfortably! Picking out clothes I liked in such a pleasant, tidy space felt great!

Tidy, unlike Dongmyo vintage

The inside of the shop was really pleasant! Think of Dongmyo vintage and you picture something a bit messy and disorganized, right? This place is nothing like that! It was kept clean from ceiling to floor!

The clothes were hung by type, so browsing was really easy! From colorful blouses to basic denim pants, there was a wide choice! It's been a while since I saw such a tidy Dongdaemun clothing store! Best of all, there are shopping carts, so I could carry clothes around comfortably! I was so busy hunting for things I liked that I lost track of time!

What kind of clothes does Viva Trade Eulji Dundaun Dongdaemun Branch have?

Patterned skirts and blouses, and T-shirts by color

The shop had a huge variety of clothes in colors and patterns of all kinds! The colorful patterned skirts and blouses especially caught my eye! With everything so neatly sorted by type, browsing was fun!

The T-shirt corner was prettily sorted by color, so it was easy to pick the color I liked! Seeing the T-shirts spread out like a rainbow made me smile without thinking! Basics like denim shirts and checked shirts were hung neatly too! The clothes hung generously, so there was no trouble looking at them one by one! Such a clean display at a Dongmyo-style clothing shop really impressed me! I had a great time, like a treasure hunt!

Shirts, denim pants and the clearance corner

The shop also had a really wide range of shirts! From neat checks to solid colors, it was easy to choose to your taste! I was impressed by the crisp-collared shirts hanging in a row! Next to them were loads of casual denim pants and cotton trousers!

With everything sorted by type on this blue carpet, shopping was easy! Unlike typical Dongmyo clothing shops, I didn't have to dig through piles of clothes, which was a relief! Here I could browse at my leisure without that worry! I also spotted a clearance corner at the back! It felt like hunting for treasure hidden in every corner!

New arrivals and the dress corner

The first thing I noticed was the corner collecting newly arrived clothes! Mostly winter clothes, from trendy outerwear to cozy knits! The colorful pieces hung in neat rows, so browsing was fun!

On one side, pretty dresses hung separately by type! From long dresses with bold patterns to neat designs, the choice looked wide! Each hanger had room around it, so I could look through them comfortably! Thanks to the sorting, I found the style I wanted quickly! The clean, stylish display is hard to find in an ordinary Dongdaemun clothing store! I could pick out several pieces I liked without any pressure!

Wavy mirrored wall and wood-floor area

The space stretching wide from the entrance to the back felt refreshing! Clothes were neatly displayed by zone, so looking around was very convenient! From colorful pieces to basic designs, the choice looked wide! The shiny wavy wall makes the whole shop look sleek!

With the roomy spacing between hangers, I could look at clothes comfortably! The floor was kept very clean, so I felt good the whole time I shopped! Further in, the floor changes to wood, creating a different mood! It was clearly different from a typical Dongmyo vintage shop, with a modern touch that stands out! It's a place full of the joy of finding your own treasure in a tidy environment!

Jeans, cotton tees, jackets and vests, long-sleeve shirts

Basic items, from jeans to T-shirts, stood out! Cotton T-shirts in many colors were hung nicely! You can spot the color you want at a glance, which was handy! Next to them, various jackets and vests were neatly arranged! Everything is well divided by category, so I found what I wanted fast!

The long-sleeve shirt corner I found next was impressive too! From fresh pastel tones to calm solid shirts, the choice was wide! The clothes hung neatly without tangling, so browsing was fun! I could shop as pleasantly as in a department store! You can't expect this kind of tidy atmosphere in a typical Dongmyo vintage shop! It was a great place to look around comfortably and find your own style!

Suit jackets, casual tees, knits and cardigans

The neatly hung suit jacket corner gave off a refined mood! I spotted pieces that suit everyday wear as well as more formal occasions! Casual T-shirts in various designs were lined up neatly too! The display made me look carefully at every single tee, which was impressive!

On the opposite side, cozy knits and cardigans were plentiful! It felt like a whole other level of tidiness from what you'd expect of a Dongmyo vintage shop! I also liked the soft lighting and the stylish wall design here and there! They make the clothes look even better! The fun of shopping felt doubled!

Fitting rooms and discounts at Viva Trade Eulji Dundaun Dongdaemun Branch

Open one of the large mirrors around the shop and there's a fitting room behind it, and you get a discount if you buy several items. The big mirrors make the shop look even wider and airier, and I liked that the fitting rooms are behind them! There are also shopping carts, so I could easily load up lots of clothes! The floor was clean, so shopping was really pleasant! Even the fitting room, accented with the stylish blue carpet, was perfect!

On top of that, there's a reasonable discount, which made it even better! Buy several items and they knock the price down, so my wallet just opened by itself! This was a stylish space, clearly different from an ordinary Dongmyo clothing shop! I was satisfied the whole time I shopped! Next time I come to Dongdaemun, I definitely want to stop by again! Honestly, all the pretty clothes in Dongdaemun are gathered right here, haha