Cheongdam hair salon men's cut + down perm for puffy sides: Beorn Hair

In short

Beorn Hair Cheongdam is a hair salon in Cheongdam-dong, Gangnam, Seoul, on Seolleung-ro near Gangnam-gu Office Station. The writer got a men's cut and a down perm together to fix side hair that kept sticking out, and was happy with the low-irritation application, the massage-like shampoo and sides that now lie naturally flat. For men frustrated by puffy sides, the cut and down perm at Beorn Hair Cheongdam is a recommended choice.

Main photo of men's cut and down perm at Beorn Hair Cheongdam

Good to know

Getting there
Gangnam-gu Office Station Exit 3-1 · 3-min walk (store listing, Oct 6, 2026)
Service
Men's cut + down perm
Location
2F, 710 Seolleung-ro, Gangnam-gu, Seoul (short walk from Gangnam-gu Office Station)
Booking
Book a stylist in advance before visiting

as written by the visitor on Jul 15, 2026

Main photo of men's cut and down perm at Beorn Hair Cheongdam
Visiting Beorn Hair Cheongdam, a Cheongdam hair salon

I kept seeing this place everywhere lately, and I couldn't resist being curious. My boyfriend's hair was also shaggy and due for a trim, haha. Long story short: once I went, I understood right away why it's so popular. I was looking for a no-fail style, so I visited Beorn Hair Cheongdam, a hair salon in Cheongdam.

Where is Beorn Hair Cheongdam, and what's the vibe?

Beorn Hair Cheongdam is on the 2nd floor of a building on Seolleung-ro, a short walk from Gangnam-gu Office Station, with a stylish white-toned interior. The atmosphere felt different the moment we walked in.

White-toned interior of Beorn Hair Cheongdam

The moment you step inside, the stylish white-toned interior greets you. Soft light comes in, so it felt like walking into a pretty café. It's a short walk from Gangnam-gu Office Station, so access is great too. As you'd expect from a well-known Cheongdam salon, plenty of people were already getting treatments.

How was the men's cut done?

The men's cut at Beorn Hair Cheongdam started with an analysis of head shape and hair type, then the lines were cleaned up to fit current trends. It was a custom design with the details done well.

Men's cut in progress at Beorn Hair Cheongdam
Stylist shaping lines to fit the head during a men's cut
Detail of a custom men's cut at Beorn Hair Cheongdam

I booked ahead with a stylist at Beorn Hair Cheongdam, a Cheongdam salon known by word of mouth for men's hair. The stylist carefully analyzed my boyfriend's head shape and hair type, which built trust. The lines were tidied up according to the current men's cut trends. Watching the careful hands at work, I thought, yep, professionals really are different.

Can a down perm fix sticking-up sides?

The down perm at Beorn Hair Cheongdam pressed the puffed-up sides flat without looking artificial. That natural look was the surprising part, more than I expected.

Side hair puffing up before the down perm

My son's biggest worry has always been side hair that sticks up mercilessly. No matter how carefully he washed and blow-dried every morning, the sides would puff out and mess up the whole style.

Even with wax it didn't last, and it often went right back after a short while, so he was really stressed about it. So this time, instead of just a haircut, we decided to try a down perm that could tidy the sides naturally.

Men's down perm in progress at Beorn Hair Cheongdam
Down perm being applied to tidy the side hair

To sum up this down perm in a sentence, the most satisfying part was the natural hold. It didn't feel stuffy, like hair artificially pressed down; the sides looked tidy as if the hair had always been neat, giving a much cleaner impression.

His face shape looked more defined and the whole style looked much sharper, so my son was happy looking in the mirror.

Side hair lying naturally flat after the down perm
Neat men's hairstyle after the down perm

Can you get a down perm with a sensitive scalp?

When applying the down perm solution, Beorn Hair Cheongdam kept it away from the scalp as much as possible and kept checking in about any discomfort. I was worried because his scalp is sensitive, but he stayed comfortable to the end.

Above all, I was impressed by how carefully they worked to minimize scalp irritation during the process. My child is on the sensitive side, so I had concerns, but thanks to the attentive care he was comfortable all the way through.

The shampoo while rinsing was also better than expected. It wasn't just washing hair; it felt refreshing, like being treated at a massage shop, and even I was surprised watching from the side. They gently massaged the scalp, which was relaxing, and you could feel the care put into even a single shampoo.

Shampoo area at Beorn Hair Cheongdam

How satisfying was it from consultation to finish?

From consultation to finish, Beorn Hair Cheongdam was kind and thorough, and explained home care and styling tips clearly. My son was so happy he said he definitely wants to come back.

Beyond the result itself, every step from the first consultation to the end was kind and meticulous, so satisfaction was really high. They looked after even small details and explained home care and styling tips in an easy-to-understand way, which built more trust. It felt like a place that thinks about the style that suits each individual customer, not somewhere that just does hair.

This visit helped me see why so many people keep coming back. Skill, service and thoughtful care were all satisfying, and it seems like a Cheongdam salon I can visit with confidence from now on. If your side hair often sticks up and bothers you, I'd recommend trying a natural down perm. My son was so satisfied he said he definitely wants to get his treatments here next time too.

Men's hairstyle after the finished cut and down perm

What changed after the cut + down perm

After the blow-dry, I looked in the mirror and he was a whole different person. Thanks to the tidy lines his face looks much slimmer and neater 😉 People around him couldn't stop complimenting how clean his hair looks.

If you want a no-fail style, I recommend Beorn Hair Cheongdam, a hair salon in Cheongdam. Changing just a hairstyle can change a person's whole vibe. Have you found your own life-changing salon?

Where it is

Beorn Hair Cheongdam비오른헤어 청담점

2F, 710 Seolleung-ro, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로 710 2층 비오른헤어

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