Jongno's Seosullo-gil bakery after an autumn walk: rice cheese loaf

In short

Munhwa Bakery is a takeout-only bakery on Donhwamun-ro in Jongno, Seoul, an easy stop on a walk through Jongno 3-ga, Jongmyo Shrine and Seosullo-gil. Arriving around noon on a weekend meant waiting in line, since only two groups are let inside at a time, and the order was plain, lightly sweet breads to share with parents: rice cheese loaf 5,900 won, cheese bread 5,400 won and walnut bread 3,500 won. Munhwa Bakery keeps prices low and loaves large, making it a good gift stop after a look around Ikseon-dong.

Rice-cheese loaf and walnut bread laid out at home

Good to know

Address
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul (173 Waryong-dong)
Hours
Daily 11:00-20:00, closed Sept 25 for Chuseok
How it works
No eating inside, takeout only / only 2 groups let in at a time
Signature breads
Coffee bread 5,800 won, garlic bread 6,800 won, onion bagel 6,000 won
This visit
Rice cheese loaf 5,900 won, cheese bread 5,400 won, walnut bread 3,500 won
Other prices
Injeolmi (rice cake) bread 3,800 won, peanut bread 3,800 won, mugwort rice cake bread 5,700 won, black sesame bread 3,800 won, milk cream bread 3,500 won, squid ink condensed milk bread 4,500 won, rice chestnut loaf 5,800 won, maple cream cheese bread 4,900 won, sweet potato bread 3,800 won, white bean paste bread 3,800 won
Price reference
₩3,000 ≈ $2.2 (2026-09-15)

as written by the visitor on Sep 6, 2026

Where is Munhwa Bakery and how does ordering work?

Munhwa Bakery is a takeout-only bakery on the first floor of 65 Donhwamun-ro in Jongno-gu, Seoul. It's a perfect stop for a walk through Jongno 3-ga, Jongmyo Shrine, and Seosullo-gil (서순라길). Seosullo-gil in Jongno, a must-visit in this weather ❣️ The breeze is blowing and it's such a great autumn for a walk.

Autumn scenery along Seosullo-gil in Jongno
Stone wall and street view along Seosullo-gil

I visited around noon on a weekend, and only two groups can enter the inside at once — a bakery so good it forms a line ✌️ (Note: eating inside isn't really an option here, it's a takeout-only bakery!)

  • 📍65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul / 173 Waryong-dong, Jongno-gu, Seoul
  • ⏰ Open daily 11:00–20:00 (closed Sept 25 for Chuseok)
  • Open all weekend! Closed on September 25 for Chuseok

Munhwa Bakery's breads and prices

Breads and price list at Munhwa Bakery's display case

Injeolmi bread 3,800, peanut bread 3,800, mugwort rice cake bread 5,700, cheese bread 5,400, black sesame bread 3,800, milk cream bread 3,500, squid ink milk bread 4,500

Rice loaf and bagels on the display shelf at Munhwa Bakery

Onion bagel 6,000, rice-chestnut loaf 5,800, rice-cheese loaf 5,900, maple cream cheese bread 4,900, sweet potato bread 3,800, white bean paste bread 3,800, walnut bread 3,500

Signature coffee bread and garlic bread on display

The three signatures: coffee bread, garlic bread, onion bagel

Coffee bread 5,800, garlic bread 6,800, onion bagel 6,000 🥖✌️ These three are Munhwa Bakery's signatures! I've tried all three and all three are delicious!! The onion bagel in particular is packed with cream and crisp outside, soft inside 🩵🩵 Coffee bread and onion bagel are my favorites!! The garlic baguette has so much garlic cream it practically overflows, no joke.

Bread display inside Munhwa Bakery
Breads waiting to be packed at Munhwa Bakery

Packed up the delicious breads and headed home. The staff are always kind whenever I go, which makes it an even nicer place 😊

Bag of packed breads from Munhwa Bakery

Stopping by on a Seosullo-gil walk

The weather was nice, so I took a walk around Seosullo-gil before heading here. Bread and stone walls 💙💙✌️✌️ It's a great spot to grab bread to carry along after checking out Ikseon-dong.

Bread bag held in front of the Seosullo-gil stone wall

Rice-cheese loaf ₩5,900 Walnut bread ₩3,500 Cheese bread ₩5,400

In this era of high prices, Munhwa Bakery is affordable and the breads are large. And of course, the ingredients are generous too!!

Rice-cheese loaf and walnut bread laid out at home

Three plain breads picked to share with parents

This time I picked some slightly unusual breads. Since I'd be eating them with my parents, I chose ones that were plain and not too creamy.

Three plain breads chosen to eat with parents
Packaged rice-cheese loaf and cheese bread

Rice cheese loaf, 5,900 won

A big, generous loaf studded with cheese as the main event!! The rice-chestnut loaf is delicious too, by the way — both the cheese and chestnut versions are good!!!! This time I went with cheese~ It's great that there isn't just one type of cheese but several 🥰🥰 I visited a bit early this time, so luckily the breads weren't sold out — these loaves are often gone by the time I usually get there~

Cross-section of the rice-cheese loaf studded with cheese

Cheese bread, 5,400 won

My nieces and nephews eat this cheese bread up too. It's packed with cheese inside, so it's even better with a quick zap in the air fryer or microwave!!! Salty but not greasy — highly recommend it to anyone who loves cheese 🐤

Munhwa Bakery's cheese bread packed with cheese
Inside of the cheese bread, good for warming up

Walnut bread, 3,500 won

And then the walnut bread!! The crunch of the nuts on top makes it even more delicious. Walnut bread is hard to find at other chains too haha. It's really tasty and works perfectly as a light meal.

Munhwa Bakery's walnut bread topped with nuts

There are nuts studded inside too. Plain but sweet, which is exactly what my parents like. And it's cheap too, only around ₩3,000 haha.

Cross-section of the walnut bread studded with nuts
Walnut bread and rice loaf served on a plate

Looking at the photos makes me want to eat it again ㅠㅠ It goes perfectly with a latte!!

Who should visit Munhwa Bakery?

Ate well and finished off the day with a walk around Seosullo-gil!!

Wrapping up the Munhwa Bakery outing with a Seosullo-gil walk

Highly recommend it as a gift stop when visiting Ikseon-dong haha. Also a strong recommendation for any bread lover — a great destination for a Seoul bakery pilgrimage 💙💙🥖🥖🥖

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

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