Jongno dessert café with four chocolate baumkuchen: The Baum

In short

The Baum Gyeongbokgung Branch is a baumkuchen dessert café on Jahamun-ro in Jongno, Seoul. I tried four chocolate-based desserts, from ice cream to brûlée, and found that each had a different texture and level of sweetness. The prices felt high, but I enjoyed the deep chocolate flavors and variety.

The Baum desserts enjoyed with a street view

Good to know

Address
13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea (서울 종로구 자하문로 13-2 1층, 2층)
Hours
Daily 10:00 AM–10:00 PM, according to the original post
Parking
Not available
Ordered items and prices
Dubai Choco Shell Ice Cream ₩8,500; Brûlée Dark Chocolate Baumkuchen ₩7,800; Chocolat Baum ₩4,000; Choco Eiffel Baum ₩7,500
Seating
Large windows and a long table for groups on the second floor
Gift sets
Baumkuchen gift sets are available in sets of four

as written by the visitor on Sep 3, 2026

While passing Gyeongbokgung Station, I stopped by The Baum Gyeongbokgung Branch (더바움 경복궁점). It was a café that presented baumkuchen in several forms, including ice cream, chocolate, and brûlée. The prices were on the higher side, but the chocolate desserts I tried were satisfying.

Introduction to visiting The Baum Gyeongbokgung Branch
Visit introduction for The Baum Gyeongbokgung Branch

Where is The Baum Gyeongbokgung Branch, and is parking available?

The address is 13-2 Jahamun-ro, Jongno-gu, Seoul, and the café occupies the first and second floors. The original post lists its hours as 10:00 AM to 10:00 PM daily. Parking is not available.

What are the first- and second-floor spaces like?

The exterior had an English sign. From the entrance alone, it gave me a German impression.

The Baum Gyeongbokgung Branch exterior with English sign

As soon as I entered, I could see the dessert display case.

Dessert display case at The Baum entrance

The first floor had a neat atmosphere.

Neat first-floor interior of The Baum

I ordered directly at the counter.

Self-ordering area at The Baum

The second floor felt open thanks to its large windows. The roof also gave me a traditional impression, and there was a long table where groups could sit.

Open second floor of The Baum with large windows

What are the baumkuchen menu and gift options like?

There was a wide selection of drinks, as well as several baumkuchen desserts and gift items.

The Baum Gyeongbokgung Branch drink menu

Baumkuchen gift sets could be purchased in sets of four.

Baumkuchen gift sets at The Baum

There was also baumkuchen with plenty of cheese in it.

Cheese-filled baumkuchen sold at The Baum

I also looked at watermelon yanggaeng (sweet bean jelly), chou yanggaeng, and mini baum. Horiang felt expensive, but its shape looked like a work of art. I did not try it.

Horiang product viewed at The Baum

At the time of my visit, Chuseok gift sets were also available for preorder. The various combinations and bojagi (traditional wrapping cloth) packaging caught my eye. There were hard-type baum and baum large enough to need slicing, but trying several felt expensive, so I chose the Eiffel Baum.

Various baum products at The Baum

There was also a basic Regular Baum.

The Baum's basic Regular Baum

I could also choose ice cream made with baum.

Ice cream menu made with The Baum's baum

Cakes also came in baumkuchen versions, including options topped with brûlée.

Baumkuchen cake menu at The Baum

How much did the four desserts cost, and how did they taste?

  • Dubai Choco Shell Ice Cream: ₩8,500
  • Brûlée Dark Chocolate Baumkuchen: ₩7,800
  • Chocolat Baum: ₩4,000
  • Choco Eiffel Baum: ₩7,500

I ordered four chocolate-based desserts. Eating them while looking at the street scene was a nice change of pace.

The Baum desserts enjoyed with a street view

Was the Dubai Choco Shell Ice Cream strongly chocolatey?

Dubai Choco Shell Ice Cream ordered at The Baum

I expected it to be covered in more chocolate shell, so I was initially surprised by the smaller amount. Once I tasted it, though, it felt well balanced. The cold, smooth ice cream was paired with deep chocolate and pistachio flavors.

Shell ice cream with chocolate and pistachio flavors

How sweet was the Brûlée Dark Chocolate Baumkuchen?

The top of the baumkuchen had a firm sugar coating.

Brûlée Dark Chocolate Baumkuchen with sugar coating

It was very sweet, but I enjoyed it. If you find sweet desserts overwhelming, this is worth keeping in mind.

Brûlée Dark Chocolate Baumkuchen with deep chocolate flavor

I could taste the deep dark chocolate, soft baumkuchen, and sweetness of the brûlée together. I thought it would pair well with milk.

Is the Chocolat Baum a good option for a lighter taste?

The Chocolat Baum was moist, soft baumkuchen with added chocolate flavor. At ₩4,000, it was the least expensive of the four items I ordered. I thought it would go well with coffee or tea.

Chocolat Baum filled generously with chocolate cream

It also had a generous amount of chocolate cream.

What were the Choco Eiffel Baum's packaging and sweetness like?

The Choco Eiffel Baum's box packaging felt refined.

Box packaging for The Baum's Choco Eiffel Baum

Inside the box, it was wrapped once more in thick plastic.

Choco Eiffel Baum double-wrapped in thick plastic

When I opened it and tasted it, it was gently sweet. It was not as plain as a meal bread, but it felt like a dessert without intense sweetness.

The Baum Choco Eiffel Baum after opening

What did I like, and what was disappointing?

What I liked most was being able to choose baumkuchen in several styles, from ice cream to brûlée. Even though I chose all chocolate-based items, their textures and sweetness differed, which made sharing them enjoyable.

However, choosing several items at once felt expensive. The brûlée was especially sweet, while the Choco Eiffel Baum was comparatively gently sweet. For my taste, the combination of deep chocolate flavor and moist baumkuchen was satisfying.

Where it is

The Baum Gyeongbokgung Branch (더바움 경복궁점)더바움 경복궁점

13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea서울특별시 종로구 자하문로 13-2 1층, 2층

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Local places · Cafés