Gyeongbokgung dessert café with baumkuchen: The Baum

In short

The Baum Gyeongbokgung Branch is a hanok-inspired dessert café about 100 m from Exit 2 of Gyeongbokgung Station in Jongno, Seoul. I tried three kinds of baumkuchen with Americano coffee by the second-floor window; the first floor was busy, while the second was calmer, but the ice cream was sold out.

The Baum Gyeongbokgung Branch, a Seochon hanok-style café

Good to know

Address
1F, 2F, 13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea
Access
About 100 m from Exit 2 of Gyeongbokgung Station
Hours
Daily 10:00–22:00, according to the original post
Desserts ordered
Cheese Baum ₩4,000; Brûlée Dark Choco Baum ₩7,800; Mini Baum Plain ₩4,500
Drinks ordered
Decaf iced Americano ₩6,000; hot Americano ₩5,000
Seating
Two floors, with second-floor window seats and spacious tables for groups

as written by the visitor on Sep 3, 2026

While exploring Gyeongbokgung Palace and Seochon, I stopped at The Baum Gyeongbokgung Branch (더바움 경복궁점) for coffee and baumkuchen, a layered ring cake. The space has a hanok-inspired atmosphere, and from the second-floor window I could see the sky and street trees of Seochon, making it a pleasant place to take a break during a walk.

The Baum Gyeongbokgung Branch, a Seochon hanok-style café

How close is it to Gyeongbokgung Station?

It was about 100 m from Exit 2 of Gyeongbokgung Station. It sits along a main road lined with shops, so it was easy to find. It also suited a date spent exploring Gyeongbokgung Palace and Seochon together.

The Baum Gyeongbokgung Branch near Gyeongbokgung Station
The Baum Gyeongbokgung Branch beside Seochon's main road

There were many customers even at an in-between time when I visited. Visitors ranged from international tourists to older guests, and the first floor felt somewhat crowded.

What baumkuchen and gift products are available?

As soon as I entered, I noticed the wide display of baumkuchen. There were options from basic baum to varieties with cheese or brûlée, making it fun to choose.

Various baumkuchen on display at The Baum
Gift and in-store desserts at The Baum
Several kinds of baumkuchen displayed at The Baum

I was especially curious about the varieties topped with brûlée. I considered a new flavor too, but chose the chocolate one.

Brûlée-topped baumkuchen varieties at The Baum
Brûlée baumkuchen display at The Baum

The gift packages were neatly presented as well. With such a varied selection, they looked like good options for a Seoul travel souvenir or a gift for someone I know.

Gift baumkuchen packages at The Baum Gyeongbokgung Branch
Baumkuchen packaging suitable as a travel souvenir

They also had ice cream, but it was already sold out when I visited, so I could not try it. Besides coffee, there were smoothies and ades.

Ice cream information at The Baum Gyeongbokgung Branch
Smoothie, ade, and other menu information at The Baum

Where can you rest with a view of Seochon?

The interior extends across two floors, so it felt fairly spacious. Compared with the busy first floor, the second floor was relatively calm and tidy. There were also spacious tables that looked good for sitting with several people, so it seemed suitable for groups.

My favorite spot was the second-floor window seat. The blue sky and street trees were visible through the large windows, so it did not feel enclosed. It was a good place to rest over a cup of coffee after a long walk around Gyeongbokgung Palace or Seochon.

The Baum window overlooking Seochon's sky and street trees

What did I order and how much did it cost?

I ordered three kinds of baumkuchen and two Americanos. Below are the prices recorded in the original post.

  • Cheese Baum: ₩4,000
  • Brûlée Dark Choco Baum: ₩7,800
  • Mini Baum Plain: ₩4,500
  • Decaf iced Americano: ₩6,000
  • Hot Americano: ₩5,000
Baumkuchen and Americano ordered at The Baum
The Baum desserts under warm lighting

What were the Mini Baum Plain and coffee like?

The Mini Baum came individually wrapped in small pieces, making it easy to sample. It was fluffy but had some density, with a texture somewhere between pound cake and castella sponge cake. Its basic flavor felt approachable even for someone trying baumkuchen for the first time.

A small Mini Baum tasted at The Baum
Individually wrapped Mini Baum Plain

The Americano was nutty and not overly bitter, so it went well with the desserts. I ordered the iced Americano decaf and was pleased with its taste.

Americano enjoyed with desserts at The Baum
Decaf iced Americano ordered at The Baum

How did the Cheese Baum and Brûlée Dark Choco Baum differ?

The Cheese Baum and Brûlée Dark Choco Baum were basic baum cakes with added cream. I felt they would be good choices when I wanted to enjoy the flavor of cream rather than the plain cake.

Cheese Baum and Brûlée Dark Choco Baum at The Baum
Cheese and chocolate baumkuchen with added cream

The Cheese Baum had a rich, sweet cream-cheese filling. Its pronounced cheese flavor seemed well suited to anyone who likes cream-cheese desserts. I thought it would also pair well with black tea.

Cheese Baum with sweet cream-cheese filling

When I broke through the crisp sugar layer and split the Brûlée Dark Choco Baum in half, it was full of cream inside. Rich, sweet chocolate cream and milk cream formed layers. It seemed better suited to people who prefer fluffy cake and cream desserts over dense baked sweets.

Brûlée baum with chocolate and milk cream
Chocolate baumkuchen with sugar crust and cream

Where it is

The Baum Gyeongbokgung Branch (더바움 경복궁점)더바움 경복궁점

1F, 2F, 13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea서울특별시 종로구 자하문로 13-2 1층, 2층

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Local places · Cafés