Hapjeong-Sangsu izakaya with raw shrimp and yukhoe set: Soui Pumgyeok

What is Hapjeong izakaya Soui Pumgyeok (Sopum) like?

Soui Pumgyeok (소의품격), or "Sopum" for short, is a brand-new izakaya (Japanese-style pub) near the Red Road between Hapjeong Station and Sangsu Station. One chilly autumn day the weather suddenly turned cold, my steps got faster, I pulled my collar up, my nose turned red, and Sopum was where I ducked in to escape the cold.

The atmosphere is upscale but not flashy, calm enough for a quiet conversation. We went a little early and the weather had turned cold, so there weren't many customers, but the mood was great. We chatted softly, spent a cozy, relaxed time, and sipped soju with tasty snacks. Yukhoe and raw shrimp set~ yay, so excited!

What's on the Soui Pumgyeok menu?

The menu isn't huge. The main items are yukhoe and beef sashimi, and from the sea, salmon and raw shrimp. I'm crazy about salmon too, but today it's raw shrimp sashimi!! Shrimp sashimi really has to be handled well to be eaten fresh, you know~~

For soups there are a spicy beef soup and a clear beef hot pot, but I heard the free side dish is beef radish soup, so I skipped them with no regrets~~

For rice dishes there are a yukhoe rice ball, yukhoe noodles and beef ramen. They must all be hugely popular~ If you join the Naver Map event, you can pick one of pineapple sherbet, a yukhoe rice ball or beef ramen. The review event is seriously generous. The owner is the best~!!

How does the complimentary beef radish soup taste?

Soui Pumgyeok's complimentary beef radish soup has a decent amount of beef and big, chunky cubes of radish. The moment it arrived, the cold from outside was gone.

Oh wow, this is my style. The seasoning is just right, and the beef flavor and the refreshing radish go together like something your mom would make. I don't like soup with oil floating on top, but Sopum's soup is clear, with no greasiness. Amazing, totally my taste!!

It's good with the radish and good as just broth. One bowl of this and I could pass an hour..

Is the raw shrimp in the yukhoe and raw shrimp set fresh?

The yukhoe and raw shrimp set arrived, and so did my friend, which made it even more fun! Wow, this is a yukhoe specialist, so how can the raw shrimp be this fresh? They clearly manage it really well. I got curious about their secret..

House-made sauce and Cheongyang soy sauce

Soui Pumgyeok serves a variety of sauces, and this one is a house-made sauce the owner developed himself. I kept dipping into it. It goes really well with the dishes, and this sauce was the extra kick!!

The Cheongyang soy sauce (with spicy Cheongyang chili) was popular too. Put one chili on top and it's a sharp zing that wakes you right up! Everything comes out cute, varied and prettily arranged, so I agree it's a good spot for a date~

Seaweed and perilla leaf wraps, plus seaweed refills

Wrapped together in seaweed and perilla leaf, it's a perfect match. Later we ran short of seaweed and asked for a refill. They refilled it kindly, which made everything taste even better!~

It's human nature to shoot pretty things again and again and still want another shot. It's so luminous~~ Come here, you!

Such gorgeous color on Soui Pumgyeok's yukhoe. It's the most beautiful bright red I've seen on yukhoe in the past few years. Wow, looks delicious~~ Beef is a thank-you any time of year!

The lemon was prettily set too, and the colors were a work of art. I didn't squeeze the lemon on because I worried it would spoil the taste of the raw fish, and since both the yukhoe and raw shrimp were fresh, who needs lemon, haha. Totally fresh and delicious, yum yum~

I start with the raw shrimp like this. Seaweed and shrimp sashimi go well together. A snack that makes your mouth happy has arrived!

Wrapping the yukhoe and raw shrimp together is delicious too. Dip in the sauce you like, adjust the seasoning, and wrap it up: happy while wrapping, happy when it goes in your mouth!!

Is Hapjeong's Soui Pumgyeok worth a visit?

The new Hapjeong izakaya Soui Pumgyeok had a wonderful atmosphere and was a great place to spend a good time. Recommended! The snacks are excellent, the presentation is lovely, the lighting is nice, the wooden tables are nice, and I'm grateful for such a happy time. Do go!