Dunchon Foreon arcade egg shop for GMO-free feed eggs: Fresh Farmer

In short

Fresh Farmer Olympic Park Foreon Direct Store is an egg specialty shop on the first basement floor (B1) of the Dunchon Foreon shopping arcade in Gangdong, Seoul. From Fresh Farmer's range, which is also supplied to department stores, the writer chose free-range No. 1 large eggs and animal-welfare No. 2 functional eggs, both laid by hens fed GMO-free feed. If you want to choose eggs by hen housing and feed, Fresh Farmer Olympic Park Foreon Direct Store near Dunchondong Station Exit 1 is worth a visit.

Functional eggs from hens fed GMO-free feed

Good to know

Getting there
Dunchon-dong Station Exit 1 · 1-min walk (store listing, Oct 6, 2026)
Location
B122, B1, Park Foreon, 1360 Yangjae-daero, Gangdong-gu, Seoul
Getting there
Near Dunchondong Station Exit 1; head toward Hanaro Mart on the first basement floor
Product 1
Organic-certified free-range No. 1 large eggs, pack of 10
Product 2
Animal-welfare No. 2 functional eggs
Feed
Both products come from hens fed GMO-free feed
Service
Subscription delivery on the schedule you choose

as written by the visitor on Oct 9, 2026

I eat eggs so often that I no longer just grab any eggs at the supermarket. I check the hen housing and even the feed.

Intro photo of the Fresh Farmer visit at the Dunchon Foreon arcade
Photo related to Fresh Farmer Olympic Park Foreon Direct Store

So this time I visited Fresh Farmer Olympic Park Foreon Direct Store (프레시파머 올림픽파크 포레온 직영점) in the Dunchon Foreon shopping arcade. I heard you can compare and buy the premium eggs sold in department stores right at the direct store. It's also known as the egg brand Son Yeon-jae advertises, so I was curious what they had~

Where is Fresh Farmer's Foreon direct store in the Dunchon Foreon arcade?

Fresh Farmer Olympic Park Foreon Direct Store is on the first basement floor of Park Foreon. It's close to Dunchondong Station Exit 1, so it's easy to reach, and you'll find the shop by going toward Hanaro Mart on the first basement floor.

The way to the Fresh Farmer shop on the first basement floor of Park Foreon
Fresh Farmer Foreon Direct Store on the first basement floor of Park Foreon

How is the Fresh Farmer direct store different from a supermarket egg aisle?

Unlike browsing an egg aisle at a regular supermarket, this shop sells only eggs, so you can check each product's features, such as free-range, animal welfare and fertile eggs, as you choose. I liked that.

These eggs are also supplied to department stores, but since this is the company's direct store, you can buy them relatively cheaper than at a department store. If you want good eggs but department store prices felt like a burden, it's worth a look.

Fresh Farmer premium eggs, known as "Son Yeon-jae eggs"

Son Yeon-jae advertisement inside the Fresh Farmer shop
Inside the Fresh Farmer Foreon Direct Store

The first thing I noticed when I walked into the store was the Son Yeon-jae advertisement. Since she started advertising Fresh Farmer, it has become widely known as "Son Yeon-jae eggs."

Eggs are something we eat so often that which ones you pick matters more than you'd think. This time I looked at the eggs one by one, and instead of just comparing prices, I ended up checking the hen housing and even what the hens eat.

Egg products displayed in the Fresh Farmer shop
Fresh Farmer eggs compared by housing and feed

What I liked most was that these are eggs from hens fed GMO-free feed. Since the whole family eats them, being able to see what kind of environment the hens were raised in let me choose with a bit more peace of mind.

Free-range No. 1 large eggs from hens fed GMO-free organic feed

Fresh Farmer free-range housing No. 1 large eggs, 10 count
Package of organic-certified free-range No. 1 large eggs

My first pick at Fresh Farmer was the organic-certified, free-range housing No. 1 large eggs, 10 count. They caught my eye because the hens are raised free-range and fed organic, non-genetically modified feed.

Many people check the number stamped on the eggshell when choosing eggs, and Fresh Farmer carries both No. 1 and No. 2 housing products, so it was easy to choose by whatever standard you want.

Fresh Farmer free-range No. 1 eggs brought home
Yolk of a cracked free-range No. 1 large egg

When I cracked the free-range No. 1 eggs at home, the plump yolk sitting up nicely looked great. I planned to try them first as scrambled eggs, because I figured they'd bring out the rich, nutty flavor over plain white rice.

What are Fresh Farmer's animal-welfare No. 2 functional eggs?

Fresh Farmer animal-welfare housing No. 2 functional eggs
Package of animal-welfare No. 2 functional eggs

My second pick was Fresh Farmer's animal-welfare housing No. 2 functional eggs. These are also from hens fed GMO-free feed, so I had no hesitation choosing them.

Fresh Farmer's functional eggs are presented as products using functional technology for enhanced lactic acid bacteria and anti-inflammatory effects. They're described as linked to patents and functional research in brain health and women's health, so they could interest people who already watch what they eat.

Functional eggs from hens fed GMO-free feed
Product description for Fresh Farmer functional eggs

Still, I think it's best to see functional eggs simply as food for a healthy diet. What I liked was being able to check the housing and even the feed, even for a single egg.

Fresh Farmer functional eggs set aside for steamed egg

By the way, I planned to make these animal-welfare No. 2 functional eggs into gyeranjjim (steamed egg). It's smooth and easy with just eggs and water, so it's a good dish for tasting the eggs' own flavor~

Fresh Farmer egg subscription for people who eat eggs every day

Information on the Fresh Farmer egg subscription service
Subscription-related photo at the Fresh Farmer Foreon Direct Store

Another thing that caught my eye while looking around was the subscription service. Eggs run out faster than you'd expect, and going to the store every time they run out is quite a hassle.

With a subscription, you get eggs delivered regularly on the schedule you want, which looked convenient. If your home has fried eggs every morning or you often make steamed eggs as a side dish for the kids, you can worry a bit less about running out.

Visiting the store to pick good eggs is nice, but if you'll be eating them steadily, a subscription delivered to your door seems like a good option too.

Eggs for the whole family: checking the hens' feed too

Free-range No. 1 large eggs and welfare No. 2 eggs
Fresh Farmer eggs chosen as food for the whole family

Visiting Fresh Farmer to find good eggs in Gangdong, I realized that once you know what to look for, eggs offer quite a range of choices. This time I picked the free-range housing No. 1 large eggs and the animal-welfare housing No. 2 functional eggs.

Both are eggs from hens fed GMO-free feed, so I felt at ease with the whole family eating them. For something you eat every day, it seems worth checking the housing and feed rather than looking only at price.

Verdict: who is Fresh Farmer's Foreon direct store for?

Verdict photo of Fresh Farmer Olympic Park Foreon Direct Store
Closing photo of the Fresh Farmer egg shop in the Dunchon Foreon arcade

Fresh Farmer Olympic Park Foreon Direct Store in the Dunchon Foreon arcade is worth a look if you eat eggs often.

You can buy the premium eggs sold in department stores at a relatively reasonable price, and you can choose by the housing you want, from free-range No. 1 to animal-welfare No. 2.

Since the products I bought are all from hens fed GMO-free feed, I could choose more carefully, as if picking food for the whole family. It should also suit anyone curious about the eggs Son Yeon-jae advertises, or anyone looking for fertile eggs from good housing.

And if you eat eggs steadily, it's worth knowing you can also get regular, convenient deliveries through the subscription, not just by visiting the store!

Where it is

Fresh Farmer Olympic Park Foreon Direct Store프레시파머 올림픽파크 포레온 직영점

B122, B1F Park Foreon, 1360 Yangjae-daero, Gangdong-gu, Seoul, South Korea (서울특별시 강동구 양재대로 1360 파크포레온 지하 1층 B122호)서울특별시 강동구 양재대로 1360 파크포레온 지하 1층 B122호

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