Gwanghwamun sea bream sashimi and Grand Seoul shopping: Choe Uyeong

In short

Choe Uyeong Sushiya Jongno Branch is a sushi and Japanese restaurant in a basement near Jonggak Station Exit 1 in Jongno, Seoul. On an autumn outing to Gwanghwamun, the writer ordered sea bream sashimi (14,000 won per 100g), the premium nigiri set, braised bream head (6,000 won), shrimp tempura udon and an assortment of tempura, and was happy with everything down to the house-made soy sauce and miso soup. Choe Uyeong Sushiya Jongno Branch offers high sushi quality for the price and pairs well with shopping at Grand Seoul across the street.

Clear soup with scallions and fried tofu

Good to know

Address
B1 Unit 104, 7 Jongno 5-gil, Jongno-gu, Seoul (235m from Jonggak Station Exit 1)
Hours
Daily 11:00–21:30, break time 15:00–17:00
Parking
2 hours free in the building
Seating
Solo seats, group seating, partitioned tables at the back
Ordering
Order from the kiosk at your table
Sea bream sashimi
₩14,000 per 100g
Braised bream head
₩6,000
Single nigiri
Some nigiri from ₩1,000 per piece
Price reference
₩14,000 ≈ $10.5 · ₩6,000 ≈ $4.4 · ₩1,000 ≈ $0.7 (2026-10-02)

as written by the visitor on Oct 3, 2026

Main photo of sushi at Choe Uyeong Sushiya Jongno Branch

It's fully autumn already! 🍂 Today I went on a Gwanghwamun outing and ate at Choe Uyeong Sushiya Jongno Branch (최우영스시야 종로점), a sushi restaurant near Jonggak Station with good-quality sushi and Japanese dishes at reasonable prices.

Storefront of Choe Uyeong Sushiya Jongno Branch near Jonggak Station

Location, hours and parking at Choe Uyeong Sushiya Jongno Branch

Choe Uyeong Sushiya Jongno Branch is at 7 Jongno 5-gil, Jongno-gu, Seoul, B1 Unit 104, 235m from Jonggak Station Exit 1. It is open daily 11:00–21:30, with a break from 15:00 to 17:00.

It was super close to Exit 1. 👍 The building offers 2 hours of free parking, so it works if you drive too. >_< Grand Seoul is right across the street, so after eating I did some shopping there. ❤️ 🤍 💟 🧡 🤎 ♥️

Interior and seating at Choe Uyeong Sushiya Jongno Branch

What's on the menu, and is it good for solo meals or group dinners?

The restaurant has a wide range of nigiri, plus Japanese dishes like sashimi, kaisendon (seafood rice bowl), tempura and udon. ₩1,000 nigiri with today's prices?! Seriously great value.

There are solo seats, so eating alone is easy, and there's group seating too, so it's perfect for a company dinner or gathering around Gwanghwamun. ❤️ 🤍 💟 🧡 🤎 ♥️

We were seated at an inner table with partitions, which made it nice and private.

Inner partitioned table and a puppy eating sushi illustration

The drawing of a cute puppy eating sushi was so adorable I had to take a shot~ 💕

Menu

Menu, page one
Menu, page two
Menu, page three

What we ordered at Choe Uyeong Sushiya Jongno Branch

You order on the kiosk at your seat. We got sea bream sashimi, the premium nigiri set (choesang chobap), shrimp tempura udon and braised bream head, plus shrimp tempura, scallop tempura, and extra sea cucumber innard and tuna belly nigiri. The prices were so kind that we ordered a bit of everything.

Table set after ordering at the kiosk

Oh~ the soy sauce for dipping sushi and sashimi is made in-house, and it has a lovely depth of flavor. 👍

House-made soy sauce

Yay~ they also brought a hot, savory clear soup (jangguk). >_< It was loaded with scallions and fried tofu pouches and tasted great.

Clear soup with scallions and fried tofu

Soon after, everything we ordered arrived. ❤️ 🤍 💟 🧡 🤎 ♥️

Spread of the ordered sushi and Japanese dishes

Sea bream sashimi at ₩14,000 per 100g: good for a solo meal?

The sea bream sashimi here is ₩14,000 per 100g, which makes it an easy, no-pressure order if you come alone.

Sea bream sashimi, ₩14,000 per 100g

The sea bream was firm and chewy, and really delicious. They say they source top-grade seafood at wholesale prices, so it's wonderful that we get good-quality sashimi at such a good price.

A piece of sea bream sashimi

The premium nigiri set: what's in it and how it tastes

Choe Uyeong Sushiya Jongno Branch is known as a top Gwanghwamun sushi spot, so of course I ordered the premium nigiri set~

Premium nigiri set at Choe Uyeong Sushiya

As the name says, the premium set has many kinds of seafood on top, and some special toppings you don't get in the usual sets. 👍 The abalone, sea cucumber innard, eel and sea bream nigiri were especially good.

Close-up of nigiri in the premium set
Nigiri pieces in the premium set
Egg and salmon nigiri from the premium set

The egg nigiri was fluffy and soft with a subtle sweetness. The salmon nigiri was amazing too~

Extra-ordered tuna belly and sea cucumber innard nigiri

Extra orders: tuna belly and sea cucumber innard nigiri

The extra tuna belly and sea cucumber innard~ The tuna belly literally melted in my mouth. The richest, nuttiest ever, so good, and the sea cucumber innard nigiri had that deep, creamy taste of the sea.

A piece of tuna belly or sea cucumber innard nigiri

How is the ₩6,000 braised bream head?

Hehehehe, I love sea bream, so I ordered the braised bream head too. Only ₩6,000, an amazing deal.

₩6,000 braised bream head

As the saying goes, the head is the best part of the fish (eodu yungmi): the meat from the bream head was really tender and delicious. The soy sauce glaze was fantastic and the radish was great too.

Soy-braised bream head with radish

Shrimp tempura udon and shrimp and scallop tempura

Udon is a must with sushi~! >_< The udon here comes in a huge portion too.

Large portion of shrimp tempura udon

The noodles were springy and the broth was clean, so even though I was full, my spoon kept going back for more.

Springy udon noodles

We also ordered shrimp tempura and scallop tempura 💕 Wow, the shrimp tempura was really crispy and the shrimp were big, so delicious.

Crispy shrimp tempura and scallop tempura

I'd never had scallop tempura before, and the scallop was so mild and tasty. Perfect with beer. 🍺 🍻

Would I go back to Choe Uyeong Sushiya Jongno Branch?

It's close to Jonggak Station so it's easy to reach, and above all the sushi quality for the price is top-notch, so I'll be coming often whenever I crave sushi. If you're looking for a sushi restaurant around Jonggak Station, Jongno or Gwanghwamun, I highly recommend it ❤️ 🤍 💟 🧡 🤎 ♥️

Where it is

Choe Uyeong Sushiya Jongno Branch최우영스시야 종로점

7 Jongno 5-gil, Jongno-gu, Seoul, South Korea (B1 Unit 104)서울특별시 종로구 종로5길 7 지하1층 104호

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