Gangnam hair salon top-only root magic for humid frizz: Beorn Hair
In short
Beorn Hair Cheongdam is a hair salon in Cheongdam-dong, Gangnam, Seoul, on the 2nd floor along Seolleung-ro near Exit 3-1 of Gangnam-gu Office Station. The blogger arrived wanting a slick perm or magic straightening for frizz caused by humid weather, but the head designer saw damage on the lower lengths and recommended root magic (root straightening) on the top section only, plus a layered cut, which left the hair smooth and swishy. If your hair is damaged, a consultation for partial root magic at Beorn Hair Cheongdam is worth booking before committing to full magic straightening.

Good to know
- Getting there
- Gangnam-gu Office Station Exit 3-1 · 3-min walk (store listing, Oct 6, 2026)
- Address
- 2F, 710 Seolleung-ro, Gangnam-gu, Seoul
- Location
- About 121 m from Exit 3-1 of Gangnam-gu Office Station, on the main road
- Hours
- Mon–Sun 9:30–20:00
- Regular closing day
- Tuesday
- Treatment received
- Root magic (top section only) + layered cut
- Extras
- Warm drinks and light snacks during the treatment
as written by the visitor on Jun 4, 2026
Frizzy in humid weather: root magic before and after at Beorn Hair Cheongdam
After getting root magic (straightening at the roots) and a layered cut at Beorn Hair Cheongdam, my dry, rough hair turned smooth and silky. The weather has been so humid lately that my hair frizzes up fast and looks messy overall, so I wanted to tidy up my style. I got a clean magic straightening at Beorn Hair Cheongdam, a hair salon in Cheongdam near Gangnam-gu Office Station, and I'm happy with it, so here's my review! Let me just throw the before/after at you first!


From dry hair I couldn't even comb to totally smooth, glossy, flowing hair!! Can you see it? ♡
Where is Beorn Hair Cheongdam, and what are the hours?

Beorn Hair Cheongdam is at 710 Seolleung-ro, 2nd floor, Gangnam-gu, Seoul. It's open Monday to Sunday, 9:30 to 20:00, and closed on Tuesdays.

It's 121 m from Exit 3-1 of Gangnam-gu Office Station, right on the main road, so it's easy to find!

The interior of this Cheongdam salon is clean and spacious, and the floor-to-ceiling windows and view left an impression on me!

I wanted a slick perm or magic, so why root magic on the top only?
The head designer at Beorn Hair Cheongdam saw heavy damage on the lower hair and recommended root magic on the top section only instead of a full magic straightening. I booked the head designer, who is known for one-on-one consultations based on face shape, and had a consultation. I'm told the specialties are layered cuts, C-curl perms, S-curl perms, magic, jelly perms, build perms, layered perms and hair clinic treatments.

First we looked at my hair condition and talked about the style I wanted. I wanted a slick perm or magic, but after checking the lower part of my hair, the designer said doing everything would make the damage worse 🥲 Her solution: do root magic only on the upper part to soften the hair and keep damage as low as possible! 👒👒
I trusted the head designer's pick at this Cheongdam salon and decided on root magic plus a layered cut to keep damage to a minimum 😇

How the root magic went at Beorn Hair Cheongdam
Applying the product and heat treatment
The root magic went in this order: shampoo, product applied from the roots to the mid-lengths, then heat treatment. After a good wash, the magic product was applied really carefully from the roots to the middle of my hair. The head designer is fast but thorough, which made me trust her!

After the product, we moved on to heat treatment. She kept checking the condition of my hair and adjusting the timing. Thumbs up to the head designer here! 👍🏻


Drinks and snacks while you wait
Beorn Hair Cheongdam brings out warm drinks and light snacks partway through the long treatment. Since it takes a while, it's thoughtful of them to have this ready haha.




Flat-ironing and neutralizing, keeping root volume
After the heat treatment, she straightened with the flat iron and neutralized, adjusting so the roots wouldn't lie too flat. She straightened strand by strand with care, then moved on to neutralizing! She made the hair as neat and thorough as possible but delicately kept the roots from sticking flat to the scalp >_<
Root magic + layered cut: the final result
After

The root magic and layered cut at Beorn Hair Cheongdam are done, T_T! From the totally frizzy, curl-filled before, my hair changed into smooth, silky hair. Success!


If frizzy, damaged hair is bothering you, now is the time to get magic straightening!! With an experienced, skilled head designer at this Cheongdam salon, your hair can come back to life too!!!

I recommend the head designer. Book a consultation right now!
Where it is
710 Seolleung-ro, 2nd floor, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로 710 2층 비오른헤어
B-orn Hair Cheongdam: hours, menu and prices →






