Seongsu vegan bakery café: bear-shaped bread and matcha latte, LOOOP

In short

LOOOP Bakery is a large bakery café on Yeonmujang 5-gil in Seongsu, Seoul, selling regular and vegan bread side by side. The writer came for LOOOP Bakery's bear-shaped bread filled with blueberry jam and cream, also tried the filter coffee of the day, a matcha latte and a vegan brownie, and looked around the seating on floors 1–3 and the self studio. LOOOP Bakery is a good Seongsu café for lingering over bread and taking photos.

Main photo of LOOOP Bakery in Seongsu

Good to know

Getting there
Seongsu Station Exit 4 · 5-min walk (store listing, Oct 6, 2026)
Opening hours
Daily 9:30–02:00 (per the original post)
Bakery display
Bread out from 12:00
Address
1F, 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul
How to order
Pick your bread, then order it with drinks at the kiosk
Items ordered
Filter coffee of the day, matcha latte, bear-shaped bread, vegan brownie
Seating
Floors 1–3; the 3rd floor has indoor and outdoor space
Extras
Photo zones and a self studio free for café customers to try

as written by the visitor on Oct 18, 2026

I went to Seongsu and stopped by LOOOP Bakery, a big bakery café. You can enjoy regular bakery items and vegan bread together here, so let me show you around~

Main photo of LOOOP Bakery in Seongsu

LOOOP Bakery opening hours and location

LOOOP Bakery is open every day from 9:30 until 02:00 in the morning, and the address is 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul, South Korea (1st floor). The bakery items come out from 12:00, so keep that in mind! Since it's open from morning until the small hours, it's easy to visit any time.

Why are there so many people walking around Seongsu.. this country bumpkin is getting drained.. I rushed to LOOOP for a caffeine transfusion! The outside looks like a ribbon and gift wrapping, so it's not hard to find!

LOOOP Bakery exterior styled like a ribbon and gift wrapping
Building exterior of LOOOP Bakery
Area around the entrance of LOOOP Bakery
Inside the 1st floor of LOOOP Bakery
Full view of the interior of LOOOP Bakery

How to order at LOOOP Bakery and what bread they have

At LOOOP Bakery, you pick your bread first, then order it with your drinks at the kiosk. There's everything from salt bread (buttery rolls with a salted top) to muffins and cookies, and there are cakes up front too!

Bakery shelf with salt bread, muffins and cookies
Bread and cake display at LOOOP Bakery

Vegan bread and nut information

LOOOP Bakery has regular bakery items and vegan bakery items together, so it's a good place for vegans too~ Please check the nut information as well. You can find it on the price tags!

Vegan bakery items on display at LOOOP Bakery
Bakery price tag with nut information

We ordered the filter coffee of the day, a matcha latte and bread. There's a wide range of bread, vegan bakery items and cakes, and lots of filter coffee options too.

Drink and filter coffee menu at LOOOP Bakery

They have a wide range of wines too.

Wine display at LOOOP Bakery

You order at the kiosk.

Ordering kiosk at LOOOP Bakery
Seating area on the 1st floor of LOOOP Bakery
Tables on the 1st floor of LOOOP Bakery
Interior design of LOOOP Bakery
1st-floor seating that suits groups

LOOOP Bakery seating by floor and the self studio

The 1st floor of LOOOP Bakery has lots of places to sit, so it's fine to come in a big group~

Photo zone at LOOOP Bakery

LOOOP Bakery has all kinds of photo zones too 🥰 There are lots of spots to make memories, so I recommend it with friends or a partner~~ Let's get one for ourselves too 📸

As you'd expect from a big café, there's space to eat on the 2nd and 3rd floors too! The 1st floor is spacious, but the 2nd and 3rd are also big and you can enjoy them more quietly.

The 2nd floor is quieter than the 1st, so it's good for chatting~ The 3rd floor has both indoor and outdoor space, so on a nice day it's lovely to eat outside.

There's a self studio in the room at the back too! Café customers can try it, so you can enjoy tasty drinks and bakery items and also leave memories with your partner or friends in photos. Two birds with one stone~~

Self studio space at LOOOP Bakery
Photo taken in the self studio at LOOOP Bakery

How do the matcha latte and filter coffee of the day taste?

Once the coffee was ready, we took it to our seats with the bread =3

Ordered drinks and bread brought to the table

I liked that the matcha latte at LOOOP Bakery isn't strong on matcha. I'm totally into matcha these days, me..~💚 The filter coffee of the day is different from the Americano we usually drink, so coffee lovers should give it a try~ The aroma is different and you can taste some acidity~

Matcha latte and filter coffee of the day
Bear-shaped bread and vegan brownie
Bear bread filled with blueberry jam and cream

How were the bear bread and vegan brownie?

The bear bread at LOOOP Bakery is crispy outside and packed with blueberry jam and cream inside. Honestly, I came to this café because of how cute this bear bread looks haha. I really loved the look of the bear 🐻 right from the start.

The brownie is a vegan brownie, made without flour, eggs, milk or butter, so it's a vegan product with a different texture from a regular one. I was curious, so I tried it! It crumbles easily, so it was different from a regular brownie, but it tastes richly chocolatey and has lots of nuts like macadamia inside.

Why I recommend LOOOP as a Seongsu bakery café

If you're looking for a bakery café in Seongsu, give LOOOP Bakery a visit too~ It's a big café, so it's good for spending time leisurely, and you can enjoy a variety of bakery items too. I recommend it for anyone looking for cafés in Seongsu!

Where it is

LOOOP BakeryLOOOP 루프 베이커리 카페

9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul, South Korea서울특별시 성동구 연무장5길 9-13 1층

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Local places · Cafés