Kyung Hee Univ. bakery café: untoasted 2cm loaf at Easy White Bread

I'm usually not much of a bread person, but I recently took one bite of something and fell for it. It's the raw-eating loaf (saengsik-ppang, white bread meant to be eaten as is) at Easy White Bread, and that first bite was such a fresh shock that I still haven't forgotten it. The moist texture and rich buttery flavor made me marvel. There might be people who've never tried it, but I doubt anyone has tried it only once!

Where is Easy White Bread?

Easy White Bread is at 120 Imun-ro, Sangga-dong 1st floor, Unit A120, Dongdaemun-gu, Seoul, a 3-minute walk from Exit 5 of Oedaeap Station. It's near Kyung Hee University, so it's a handy spot for students too.

I'd been here before, and since it's close to my home, I've been dropping by a lot lately.

Is Easy White Bread known for its coffee too?

Easy White Bread is famous for its loaves, but it's also known for tasty brewed coffee, and many people stop by for a morning cup. There are various beans, so you can choose to suit your taste.

New items for spring have also come out: drinks topped with handmade custard cream (shu foam). They're quite different from the usual, so they catch the eye.

What's the best way to eat the raw-eating loaf?

A saengsik-ppang is, literally, a white loaf that tastes good eaten as is. Normally you toast white bread or spread jam or butter on it, right? This one is made to taste best untoasted, and personally I think you need to eat it raw to get its true flavor. You wouldn't wrap premium Korean beef (hanwoo) in lettuce; you'd enjoy the meat on its own. Same idea here. Eat it plain and you get the full flavor and aroma!

Besides the plain loaf, Easy White Bread had a variety of flavors: olive cheese, chestnut rice cake, walnut rye, fresh cream and more.

The texture is much softer and moister than regular white bread, and I loved it. And it opened right near my house, wow! I'm not a bread lover, yet I keep thinking about it.

What time should you go to Easy White Bread?

Bread comes out at 8am every day, and it's baked and sold the same day, so if you want it freshly baked, I recommend going in the morning. It's popular, so it can sell out in the afternoon.

They say they use only AOP-certified French naturally fermented butter, with 0% margarine and plant-based cream and 100% butter and dairy cream. The moistness comes from a precise water-temperature method, and caramelized butter coats the surface for extra flavor.

Shop atmosphere and price list

Here is the Easy White Bread price list.

The moment you walk in, you smell something toasty and nutty. The scent of fresh bread fills the space, so my mood lifted right away. The place feels clean and warm overall, and choosing bread was already exciting.

How do you choose the thickness?

At Easy White Bread you can pick the slice thickness to suit your taste.

• 1.5cm: light, with butter or jam
• 2cm: best for the loaf's own flavor and texture
• 2.5cm: for toast or French toast

I like eating it raw, so I ordered 2cm!

The loaf is made each day with generous good ingredients and goes through three fermentations that build up a fine grain, which is why it's so moist and soft.

How to store the loaf

• Sealed, it keeps 3–4 days at room temperature
• If you won't eat it right away, freezing is recommended
• After freezing, thaw briefly at room temperature, then toast or pan-fry for 1–2 minutes for a crisp outside and moist inside

Isn't it too much to eat alone?

You can choose a half or whole loaf, and the nice part is that they also sell single pieces. They're individually wrapped for hygiene, which I love! Honestly even a half loaf is a lot for one person, so if you live alone, buying single pieces is a good idea.

They also give a free slice of loaf if you write a Naver receipt review, so don't miss little events like this.

What to buy along with the loaf

Easy White Bread has handmade butter jams in various flavors, and cream cheese too.

Gift boxes are available too, which makes for an easy little present.

Brewed coffee and the loaf: what I actually ate

The brewed coffee at Easy White Bread is hand-poured: hot water is slowly poured over the beans and drips through a paper filter. The character of the beans came through nicely and it was easy to drink.

They sliced the bread to my chosen thickness as soon as I ordered.

The outside looked soft and moist, and when I pressed it lightly with my hand it sank in fluffily. It looked delicious at a glance.

Easy White Bread's raw-eating loaf makes me marvel every time I eat it! The moistness is exceptional and the butter aroma was lovely.

Easy White Bread: 120 Imun-ro, Sangga-dong 1st floor, Unit A120, Dongdaemun-gu, Seoul / 385m from Exit 5 of Oedaeap Station / Open daily 08:00–20:00