Imun-dong bakery café: preservative-free loaf at Easy White Bread
In short
Easy White Bread is a preservative-free fresh-loaf bakery café on the ground floor of the Imun I'Park Xi shopping arcade in Imun-dong, Dongdaemun, Seoul. The writer had the signature Golden Beurre loaf sliced to the thickness they wanted and packed to go, along with a brewed coffee made to order with an acidic, fruity bean, and found the bread nutty and moist even without jam. For breakfast bread and coffee near Kyung Hee University and Hankuk University of Foreign Studies, Easy White Bread is a good choice.
Good to know
- Getting there
- Hankuk Univ. of Foreign Studies Station Exit 1 · 5-min walk (store listing, Nov 9, 2026)
- Location
- Unit A120, 1st floor, Sangga-dong, Imun I'Park Xi, 120 Imun-ro, Dongdaemun-gu, Seoul
- Opens
- 8 a.m.
- Morning set
- 1 slice of castella (sponge cake) loaf + brewed coffee, ₩5,500
- Brewed coffee
- ₩3,500 (choice of acidic, nutty or decaf beans)
- Loaf varieties
- Golden Beurre (signature), walnut rye, streusel chestnut chapssal-tteok (rice cake), olive cheese, fresh cream castella
- Slicing
- Choice of 1.5, 2 or 2.5cm thickness
- Seating
- One table at the back of the shop; mostly take-out
- Also sold
- Jams and spreads, gift set packages
- Price reference
- ₩5,500 ≈ $4.1 · ₩3,500 ≈ $2.6 (2026-11-12)
as written by the visitor on Apr 26, 2026 · not checked with the business
A bakery café near Kyung Hee University: Easy White Bread
What kind of bakery is Easy White Bread in Imun-dong?
Easy White Bread (이지화이트 브레드) is a preservative-free sliced-bread specialist on the ground floor of the Imun I'Park Xi shopping arcade. It insists on baking and selling out the same day, and when it opens at 8 a.m. it lines up the neighbors right away. It's also close to Imun Station.
One slice of castella loaf plus a brewed coffee is ₩5,500, so it's perfect as a breakfast replacement! There's one table at the back of the shop if you want to eat in, but most customers take out!
Easy White Bread loaf varieties and gift sets
The signature here is the Golden Beurre loaf, moist and full of butter flavor, and it's what I came to buy this time! There are also special loaves: walnut rye, streusel chestnut mochi, olive cheese and fresh cream castella. Jams and spreads that go with bread are sold too, so it's a nice place to shop for gifts!
Easy White Bread uses French AOP butter. Above all, I could feel the pride they take in their ingredients!
Can you choose how thick your loaf is sliced?
Easy White Bread slices the loaf to 1.5cm, 2cm or 2.5cm, whichever you like. I asked for 2cm! The moment I stepped in, the smell of butter hit me so hard I thought it was a salt bread bakery.
The area around the bread slicer is tidy, and since it's an open design, the cleanliness is not ordinary.
The display space for freshly baked bread is spotless too, not a speck of dust!
This is the gift set packaging I mentioned earlier. A freshly baked loaf in a classy package seems like a gift that would satisfy both the giver and the receiver.
Easy White Bread brewed coffee: taste and price
Brewed coffee at Easy White Bread is ₩3,500, and you can choose fruity/acidic, nutty or decaf beans. I asked for a half-size sliced loaf and ordered brewed coffee too. They brew it the moment you order, which added a fresh brightness from the beans!
Brewed coffee (₩3,500): acidic / nutty / decaf
It's a bread specialist, and yet the coffee is good too. I picked the acidic beans and they went really well with the bread!
Carrying the carefully baked loaf home... I can't resist the bread-caine. Every day Easy White Bread uses good ingredients generously and stacks up fine layers through three fermentations.
How to store Easy White Bread loaves
The shop's notice says to seal the loaf and keep it at room temperature, and to freeze it if you won't eat it right away. Here is what the notice says.
[Storage] Sealed, it keeps 3–4 days at room temperature. If you won't eat it right away, we recommend freezing. After freezing, thaw slightly at room temperature, then toast in a toaster or pan for 1–2 minutes and enjoy it crispy outside, moist inside.
Golden Beurre loaf without jam: how it tastes
The Golden Beurre loaf was nutty and moist inside even without jam. I thought, let me just try one slice first! and when I pulled it out, it was so moist inside..
The bread itself is just delicious, so delicious. Even with no jam it's this nutty.. a perfect loaf!
Coffee + bread is always the right combo.
Easy White Bread is a great spot near Kyung Hee University to taste genuinely well-made bread.
Where it is
Unit A120, 1st floor, Sangga-dong, 120 Imun-ro, Dongdaemun-gu, Seoul, South Korea서울특별시 동대문구 이문로 120 상가동 1층 A120호
Easy White Bread Oedae: hours, menu and prices →
