Paju juice café: 1+1 fresh mango juice and croffle set, Fruit Forest

In short

Fruit Forest Paju Direct Store (과일의숲 파주직영점) is a fresh-fruit bingsu and juice café on Dolgoji-gil, the restaurant street below Simhaksan in Paju, Gyeonggi. Thanks to a 1+1 deal on the ₩8,000 fresh mango juice, we drank as much fresh mango juice as we wanted. Alongside it we had an apple-kale juice and a croffle set topped with ice cream and banana brûlée. Fruit Forest uses only fresh fruit, with no frozen fruit or syrup, and suits anyone looking for a rich, real mango flavor.

Inside Fruit Forest Paju Direct Store

Good to know

Location
144 Dolgoji-gil, Paju, Gyeonggi (building floors 1–3; the café is on the 2nd floor)
Hours
Daily 10:00–20:00
Parking
Private lot on the 1st floor; shared parking with the lot of Tteurak, the restaurant next door
Discount
10% off the whole menu for diners at the nearby restaurant Tteurak
Fresh mango snow bingsu
₩28,000 (serves 2–3)
Peach / melon snow bingsu
₩28,000 each (serves 2–3)
Injeolmi red bean bingsu
₩25,000 (serves 2–3)
Fresh mango juice
₩8,000 (1+1 deal at the time of the visit)
Americano
₩5,000
Waffle / croffle
₩5,000 / ₩11,000
Price reference
₩8,000 ≈ $6 · ₩28,000 ≈ $21 · ₩25,000 ≈ $18.5 (2026-10-09)

as written by the visitor on Jul 29, 2026

Main photo from a visit to Fruit Forest Paju Direct Store near Simhaksan, Paju

I really love a book café in Paju called "Forest of Wisdom" (Jihye-ui Sup). But then I found out there's a "Forest of Fruit" too?! I wondered just how much fruit it could have, so I went to see.

Inside Fruit Forest Paju Direct Store
Exterior view of Fruit Forest café on Dolgoji-gil, Paju

Fruit Forest Paju Direct Store: Basic Info

Fruit Forest Paju Direct Store (과일의숲 파주직영점) is a fresh-fruit café that uses floors 1–3 of the building at 144 Dolgoji-gil, Paju, Gyeonggi, and it's open daily from 10:00 to 20:00. It has its own parking lot, and customers of the nearby restaurant Tteurak get 10% off the whole menu.

  • Location: 144 Dolgoji-gil, Paju, Gyeonggi, floors 1–3
  • Hours: daily 10:00–20:00
  • Parking: private lot available
  • Perk: 10% off the whole menu for customers of the nearby restaurant Tteurak
Fresh fruit at Fruit Forest, sourced at the dawn auction

They say Fruit Forest takes part in the first auction every morning at dawn, picks only high-sugar fruit it has seen and tasted itself, and cuts the fruit the moment a customer orders. Apparently they insist on 100% fresh fruit, with no frozen fruit and no syrup.

How to Get to Fruit Forest, and Parking

Fruit Forest, a great spot for mango bingsu (shaved-ice dessert) in Paju, sits on the Simhaksan restaurant street. Right next door is a restaurant called Simhaksan Tteurak, and if you eat at Tteurak and then stop by Fruit Forest, you get 10% off.

Exterior of the Fruit Forest building on the Simhaksan restaurant street

The whole building is the Fruit Forest café, and there's a big parking lot on the 1st floor. You can also park in the neighboring Tteurak's private lot, so after a meal at Tteurak you can walk over without moving your car.

Parking area on the 1st floor of the Fruit Forest building

Fruit Forest Interior and Seating

The café space is on the 2nd floor, and as soon as you walk in, a showcase of fresh mangoes and fruit grabs your eye.

Mango and fruit showcase at the 2nd-floor entrance of Fruit Forest

Fruit Forest's philosophy is simple: only top-grade fresh fruit. The moment you step inside, the sweet, fresh scent of real fruit hits your nose, and in front of you are ripe yellow mangoes and colorful fruit spread out everywhere.

Fresh mangoes and fruit on display at Fruit Forest
Fresh fruit display inside Fruit Forest

With its natural, tidy interior plus that fresh fruit aroma, just being in the space refreshes you. "Healing space" is exactly the right phrase for the vibe.

Fruit Forest interior with floor-to-ceiling windows and sofa seats

It's roomy, with floor-to-ceiling windows, so it feels really open. And the sofa seats were really comfortable and nice.

Fruit Forest Menu and Prices

This Simhaksan café has a huge range of menu items: fresh-fruit bingsu, of course, plus coffee, fruit juice, tea and even desserts like waffles. Snow bingsu is ₩28,000 for 2–3 people, and fresh mango juice is ₩8,000.

Bingsu and drink menu at Fruit Forest Paju Direct Store
  • Fresh mango snow bingsu, 2–3 people: ₩28,000
  • Peach snow bingsu, 2–3 people: ₩28,000
  • Melon snow bingsu, 2–3 people: ₩28,000
  • Injeolmi red bean bingsu (with roasted soybean-flavored rice cake), 2–3 people: ₩25,000
  • Americano: ₩5,000
  • Fresh mango juice: ₩8,000
Drinks and desserts section of the Fruit Forest menu
Waffle and croffle dessert menu at Fruit Forest
  • Waffle: ₩5,000
  • Croffle (croissant waffle): ₩11,000
Photo of Fruit Forest's signature fresh mango snow bingsu
Fruit Forest fresh mango snow bingsu menu photo

Signature Fresh Mango Snow Bingsu (2–3 people, ₩28,000)

The fresh mango snow bingsu is Fruit Forest's signature and the top reason this place became a hot spot. The sight alone leaves you speechless: fresh mango slices wrap the surface so densely that you can't even see the milk ice. The mango is cut thick, not thin, and when you scoop up a big spoonful, the rich flavor of well-ripened mango meets the soft milk ice and melts like cotton candy. It's not an artificial sweetness but the fruit's own refined sweetness and mango aroma, fully alive. It's so well made that people say it's the most satisfying mango bingsu they've had, hotels and cafés included.

How Were the 1+1 Fresh Mango Juice, Apple-Kale Juice and Croffle Set?

When I visited, Fruit Forest was running a 1+1 deal on fresh mango juice. An ₩8,000 item, no less... how could I not get it, right? I really wanted to eat that fresh mango, so I ordered the mango juice. And I also ordered the healthy apple-kale juice and the croffle set.

Order of fresh mango juice, apple-kale juice and croffle set

Fresh Mango Juice

Fruit Forest's fresh mango juice is really sweet, rich and delicious. It's so fresh it felt like I was at a café in Vietnam, not Korea. It came as 1+1, so I got to drink mango juice to my heart's content.

Fruit Forest 1+1 fresh mango juice

Apple-Kale Juice

The apple-kale juice wasn't very bitter at all, and the sweetness of the apple tasted really good. With the freshness of the kale, I felt healthy. If the mango juice is sweet, the apple-kale juice balances it out with a refreshing tang.

Fruit Forest apple-kale juice

Ice Cream Croffle and Banana Brûlée

It's a dessert café, so the desserts were good too. The croffle came topped with ice cream, and eating them together made it even smoother.

Fruit Forest croffle topped with ice cream

The banana was a banana brûlée with a light coating of sugar on top. The banana was fresh too, so eaten together it was very sweet and delicious.

Banana brûlée from the croffle set
Table with Fruit Forest juices and croffle dessert

Fruit Forest Paju Direct Store: Final Thoughts

The fresh fruit scent that brushes your nose the moment you walk in, the fresh fruit filling your view, and the rich fresh-fruit flavor that fills your mouth with each spoonful. If you want to experience Fruit Forest, head to Fruit Forest at Simhaksan in Paju.

Where it is

Fruit Forest Paju Direct Store과일의숲 파주직영점

144 Dolgoji-gil, Paju-si, Gyeonggi-do, South Korea (floors 1–3)경기도 파주시 돌곶이길 144 1,2,3층 과일의숲

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Local places · Cafés