Hoengseong butcher shop for 1+ grade tenderloin and striploin cooked

The evenings are getting cold and the days shorter now — fall has arrived!! This September weather feels just right. I'm hearing a lot of wedding news again after a quiet stretch. How's everyone doing?!

Today I've got a delicious review for you. A candid write-up of going to meet 1+ grade tenderloin and striploin at Hoengseong Hanu Jeongyukjeom (횡성한우정육점), a Hoengseong beef spot — let's chat about it! 🥩✨

Why is Hoengseong Hanwoo so famous?

You've probably heard of Hoengseong Hanwoo, right?? I knew it was famous but got curious why, so I looked it up~~~

Regarded as Korea's top premium Hanwoo, Hoengseong beef owes its dense texture and rich juiciness to the big day-night temperature swings, clean water, and pristine natural environment. Add in thorough breed improvement and strict genetic management, and it's rightfully famous for delivering top-tier flavor.

...so they say!

What's in the store

This shop doesn't just have grilling cuts — there's also rich, deep-flavored Hanwoo gomtang (beef bone soup), soup meat, sauces, and more, so browsing was genuinely fun. I promised myself that next time I'll haul home a few packs of the deeply simmered bone broth too. A review event is running right now, so keep that in mind ^^

Hoengseong Hanu Jeongyukjeom ages its beef to boost the flavor, they said. The owner explained it with real confidence^^

Grade 2 or grade 1+? The showcase dilemma

Honestly, the internal debate started right there at the showcase. The grade 2 beef was so much cheaper that for a second I thought, 'Wait, should I just grab a bunch of grade 2 and call it smart shopping?' I really went back and forth with myself over this.

But then I thought, when am I even going to make it back to Hoengseong again — might as well flex properly while I'm here — and just went for the 1+ grade! So I bought the 1+ grade tenderloin and striploin directly at Hoengseong Hanu Jeongyukjeom and tried them out!

Tenderloin and striploin, tasted

The second I got home, I heated up the grill pan and laid the tenderloin on first — even the smell of it cooking got me excited. I cooked it evenly until no red showed, took a bite, and... wait, what? Not much exaggeration here, it really melted on my tongue like cotton candy before I even had time to chew. Why is meat this soft, like something you could drink?

And that's not even the end. The striploin took the baton next — how was it? It looked gorgeous just sizzling on the pan, and the moment I bit in, a burst of juice went off like a bomb. The savory flavor that kept spilling out with every chew was one moment of joy after another.

Sure, being 1+ grade, it naturally costs more than grade 2, but the moment I took a bite, the sting of my shrinking bank balance melted away and my smile just wouldn't come down. With a little salt and wasabi on the side, I didn't even glance at the other side dishes. My wallet got lighter, but my heart felt so full I had nothing to envy. It was the perfect dinner. From now on, whenever I'm craving beef, I'm heading straight to Hoengseong Hanu Jeongyukjeom. I genuinely love beef! 👍🔥

The gift sets caught my eye too

This time I got to enjoy it all by myself, but next time I really want to bring my whole family along to share this moment. The gift set lineup was so elegant and neatly put together that it naturally caught my eye.

Next time, putting together a Hanwoo gift set from here for a friend or as a holiday thank-you gift would definitely earn me points for good taste. Great quality and friendly service too — I fell for this place twice over! It looks like a solid, upscale option for Chuseok holiday gifts too^^