Namdaemun kids' shop: ₩25,000 sale windbreaker for age 2, Apple Smile
In short
Apple Smile is a kids' clothing shop in Unit 12 on the first floor of the Burdeng Kids' Clothing (부르뎅아동복) building in Namdaemun Market, Jung-gu, Seoul. The writer visited on a weekday to shop for a two-year-old niece; the Apple Smile owner quickly found the right size for a two-year-old, and the writer bought a fall windbreaker on sale for ₩25,000. Close to Hoehyeon Station Exit 6, with good fabric for the price, Apple Smile is a good-value place to buy clothes for everyone from babies to elementary school kids.
Good to know
- Getting there
- Hoehyeon Station Exit 6 · 3-min walk (store listing, Oct 6, 2026)
- Location
- Unit 12, 1st floor, Burdeng Kids' Clothing, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul (31-11 Namchang-dong)
- Getting there
- Hoehyeon Station (Line 4) Exit 6; turn right at CTI and walk straight ahead
- Apple Smile hours
- 10:00–17:00
- Burdeng Kids' Clothing hours
- Day market 9:30–17:00 / Night market 22:00–05:00 the next day
- Closed (Burdeng Kids' Clothing building)
- Every Saturday night and every Sunday daytime
- Parking
- No parking validation. Use nearby lots: Woori Bank Head Office basement (weekends only), Shinsegae Main Store, Mesa Building
- Purchase
- Windbreaker for a two-year-old, ₩25,000 on sale
- Age range
- Young babies to elementary school kids
- Price reference
- ₩25,000 ≈ $19 (2026-10-23)
as written by the visitor on Oct 24, 2026
Namdaemun Market never empties out, with so much to see, eat and buy for kids. I visited a kids' clothing shop here to buy clothes for my niece, and today I'm introducing Apple Smile, a great place in Namdaemun Market for children's clothes.
How do you get to Namdaemun's kids' clothing street?
The kids' clothing street is right there when you come out of Exit 6 of Hoehyeon Station on Line 4.
Come out of Hoehyeon Station Exit 6 and you'll see lots of kids' clothing malls: Burdeng Kids' Clothing, CTI, Mama, Poky, Paint Town, Crayon and more. Just shop wherever you like. I've been to Namdaemun a few times but never knew there were so many kinds of kids' clothing malls. Each has a slightly different vibe, so browsing is fun.
Burdeng Kids' Clothing hours and closing days
Burdeng Kids' Clothing (부르뎅아동복) is a kids' clothing arcade in Namdaemun Market at 31-11 Namchang-dong, Jung-gu, Seoul, and it runs separate day and night shifts.
- Day 9:30-17:00
- Night 22:00-05:00 the next morning
- Closed every Saturday night
- Closed every Sunday daytime
Apple Smile is inside Burdeng Kids' Clothing, so you need to find Burdeng first. From Hoehyeon Station Exit 6, keep CTI on your side, turn right and keep going straight.
Burdeng's colorful signs are easy to spot from far away. So many people, right? These days at Namdaemun Market, especially the kids' clothing shops, arriving right at opening is a must.
Apple Smile location, hours and parking
Apple Smile is in Unit 12 of Burdeng Kids' Clothing (31-11 Namchang-dong, Jung-gu, Seoul) and is open 10:00-17:00. Closing days are the same as the Burdeng building: every Saturday night and every Sunday daytime.
There's no parking support, so use a nearby lot. I'd suggest the Woori Bank Head Office basement (weekends only), Shinsegae Main Store or Mesa Building. Apple Smile is a kids' clothing shop inside Burdeng Kids' Clothing in Namdaemun Market.
Walk straight into the first floor of Burdeng and you'll see Apple Smile right in the middle. You just go straight, so it was easier to find than I expected.
Do you need to arrive at opening even on weekdays?
I went to Apple Smile on a weekday and it was so crowded I barely had time to look at the clothes. Weekday or weekend, I think you have to be there at opening to snag a find.
I heard Apple Smile has been selling kids' clothes steadily for a full 18 years. After staying put that long, their know-how about clothes must be special, right?
Does Apple Smile have clothes for 2-year-olds?
Yes, Apple Smile has clothes for 2-year-olds, and if you ask the owner, they'll find the size right away. I came to look for my 2-year-old niece, and since big sizes were hanging out, I thought there were no baby clothes. But when I told the owner, they immediately found something that fit a 2-year-old.
Apple Smile is a kids' clothing shop with a wide range, from clothes for very young babies up to clothes for elementary school kids.
Prices are low to begin with, and with a sale you can really score. Cheap doesn't mean poor quality, either. The fabric is good, and Apple Smile is full of clothes that are comfortable and last.
The windbreaker I bought on sale for ₩25,000
I picked this jacket at Apple Smile as a gift for my niece. The day I visited happened to be a sale day, so I bought it for ₩25,000. A windbreaker for ₩25,000, isn't that super cheap? I think this is why people come to Namdaemun Market. Apple Smile's clothes are cheap already, and with the sale on top, it felt like a find on top of a find.
How did it feel on my 2-year-old niece?
Here's my niece turned fall guy in the windbreaker from Apple Smile. Looks great on her, right? The owner has a great eye for picking something perfect for a 2-year-old.
The fit is just right and it feels good to wear, so she seems able to move around without any discomfort. I was so happy to get a windbreaker that's perfect for this in-between season.
Apple Smile: good-value kids' clothes in Namdaemun Market
If you're looking for good-value kids' clothes in Namdaemun Market, I recommend Apple Smile in Burdeng Kids' Clothing. The quality is good and so are the prices, so I hope you visit this Namdaemun kids' clothing gem and find something great. 💛
Where it is
14 Namdaemun-sijang 8-gil, Jung-gu, Seoul, South Korea서울특별시 중구 남대문시장8길 14 부르뎅아동복 12호
Apple Smile: hours, menu and prices →
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