Seoul Station café's new jambon pistachio baguette, 12,900 won: Dance

In short

Dance Dance Dance Seoul Station is a sandwich and brunch shop on level B3 of Grand Central at 14 Sejong-daero in Jung-gu, Seoul. On a weekday early evening the writer went back for the new jambon pistachio baguette (12,900 won) and a decaf iced americano (4,500 won added), 17,400 won in total, and found the jambon mild rather than salty and the pistachio spread sweet and thick. It is an easy pick on a day when the spicy jalapeño menus feel like too much.

Main photo of the jambon pistachio baguette at Dance Dance Dance Seoul Station

Good to know

Location
B306-2, level B3, Grand Central, 14 Sejong-daero, Jung-gu, Seoul
Hours
Daily 7:00 - 19:00
Amenities
Paid parking in the building, takeout, group orders, mobile payment
What we ordered
Jambon pistachio baguette 12,900 won + decaf americano 4,500 won = 17,400 won
Drink add-on deal
1,000 won off a drink added to a sandwich
Happy hour
Until 10am (Dance Run perks are separate)
Price reference
₩12,900 ≈ $9.5 · ₩4,500 ≈ $3.3 · ₩17,400 ≈ $13 (2026-09-26)

as written by the visitor on Aug 16, 2026

Main photo of the jambon pistachio baguette at Dance Dance Dance Seoul Station
Intro image of the visit to Dance Dance Dance Seoul Station

Back at Dance Dance Dance Seoul Station for the new menu, early evening

Tuesday, August 11, 2026, early evening — I came back to Dance Dance Dance, my go-to Seoul Station sandwich spot for a light dinner and an afternoon reset! Apparently people shorten it to "Dansam" haha. My last visit left such a good impression that I came back to try their new menu 🎶

Dance Dance Dance Seoul Station / Daily 7:00 - 19:00 / Paid parking in building · takeout · group orders · easy payment

How to find the shop on level B3 of Grand Central

Escalator down to the basement on the right side of the Grand Central building
Passage leading to Dance Dance Dance Seoul Station on B3

There's an escalator down to the basement on the right side of the Grand Central building. Take that down, slip through the door on the left, then go down one more level — that's where you'll find Dance Dance Dance Seoul Station, on B3.

The inside of the Grand Central building is clean and tidy, and the store sits in an open, spacious spot — very comfortable! Visiting on a weekday afternoon means it's never too crowded or loud, which I really love ><

Quiet weekday afternoon view of Dance Dance Dance Seoul Station
Open interior of the B3 Grand Central store
Seating and atmosphere at Dance Dance Dance Seoul Station
Menu poster at Dance Dance Dance Seoul Station
Store sign board featuring new sandwich menu items
Tall vertical menu board at Dance Dance Dance

Choosing a sandwich: skipping the spicy jalapeño

Every time I come to Dansam, both the new items and the classics look so tempting that I can never decide ㅠ_ㅠ hahaha. And the posters are shot so well it makes everything look even more delicious!!! Over the years I've tried the baguette sandwich, honey butter, cod roe potato, chicken breast, and jambon jalapeño (a lot, I know lol). Their jalapeño menu is pretty spicy, so for the sake of my stomach, I skipped all the spicy items this time!

Menu board including the new items
Order details for the jambon pistachio baguette and decaf americano

They just happened to have a bunch of new items out, so I went with the jambon pistachio baguette (₩12,900) 💖 and added a decaf americano (+₩4,500) to go with it ✨ Total came to ₩17,400.

Happy hour, Dance Run and group orders at Dance Dance Dance

✔️ Check the happy hour (until 10am) and Dance Run perks!

Sign for happy hour until 10am and Dance Run perks
Notice for group orders and consumption guidelines

✔️ Check the group order and consumption notice too!

The jambon pistachio baguette and decaf iced americano arrive

Ta-da — ✨ the jambon pistachio baguette and decaf iced americano! Looking at it again, that logo is just so pretty hehe. The pistachio spread and jambon peeking out are so lovely.

Jambon pistachio baguette and iced americano in logo packaging
Free drip bag received from Dance Dance Dance

This time they even gave me a free drip bag 🤎 Normally I'd have brewed it at work right away, but since the expiration date was August 19, I handed it off to the youngest at my office instead lol. Wonder how it'll taste!

Decaf iced americano, 4,500 won with the 1,000 won sandwich discount

디카페인 표시가 있는 아이스 아메리카노 컵
Decaf iced americano on the table

First, the decaf iced americano!!!!! A lot of places either only offer cold brew for decaf or make it taste way worse than their regular beans, but this one had a touch of acidity while keeping the nutty flavor — I liked it. It's also so cute that they marked "decaf" right on the cup ㅠㅠ Perfectly satisfying summer acidity too 💕

How does the jambon pistachio baguette taste?

Jambon pistachio baguette with a crisp crust

I've tried both the baguette and ciabatta versions at Dansam. Both are great, but when I can eat it right away, I go for the baguette..🤎 The crust is crisp and shattery yet clean-tasting — so good!!!!

Cross-section of the baguette sandwich showing jambon spilling out
Baguette generously spread with pistachio filling
Close-up of the jambon pistachio baguette
A bite taken out of the jambon pistachio baguette
Baguette sandwich and iced americano set on the table

And the jambon peeking out just looked so tender, with the pistachio spread piled on generously — it made my mouth water haha. The look of it before I even took a bite had me snapping photos nonstop lol.

The jambon at Dance Dance Dance, my go-to Seoul Station sandwich spot, was, as always, less salty and more tender than jambon I've had elsewhere, which made it even easier to eat! And of course, eating the baguette sandwich right there at the store means the crust stays crisp without being tough 💛 The pistachio spread was sweet with a subtle tang, and clung to my mouth in this dense, chewy way that's exactly the texture I love hehe.

Dansam never disappoints.. Fully satisfied once again, my forever go-to spot. See you again soon, Dansam 🎶

Where it is

Dance Dance Dance Seoul Station댄스댄스댄스 서울역점

B3 B306-2, Grand Central, 14 Sejong-daero, Jung-gu, Seoul, South Korea서울특별시 중구 세종대로 14 그랜드센트럴 지하3층 B306-2호

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