Bucheon bakery: 3 daily bake times for AOP butter loaf, Easy White

I visited Easy White Bread (이지화이트브레드), a bakery near Sinjung-dong Station where the loaf is full of French AOP butter, just as a raw-eating loaf (saengsik-ppang) should be, so it's delicious even on its own. I'll go through what saengsik-ppang means, what French AOP butter is, the cutting options for sandwiches or plain loaf, how to store it, and the fact that the bread usually comes out in three batches.

What kind of bakery is Easy White Bread?

Easy White Bread is a specialty shop for raw-eating loaf near Sinjung-dong Station. It has several branches and is a trusted loaf specialist, so it has plenty of regulars.

I was even more excited to hear that it was set up by someone who used to make bread for the Blue House, Lotte Hotel and the Lotte owners.

The inside of the loaf is so rich with butter that it peels away softly like a croissant, and the nutty butter flavor is superb.

What does saengsik-ppang (raw-eating loaf) mean?

Saengsik-ppang means a loaf that tastes good eaten raw, without baking or toasting it. It's moist and melts softly thanks to its high water content, and because it has no chemical additives, its shelf life is shorter than ordinary store-bought bread.

French AOP butter in Easy White Bread's loaf

You can actually see the yellow French AOP butter around the outer edge inside the loaf. The outside has a nice crispy texture like a croissant.

French AOP butter is said to be top quality, made from fermented milk produced under strict organic methods approved by the French government.

The kitchen and same-day production

The inner kitchen where the bread is baked at the Sinjung-dong branch was clean too.

They produce and sell on the same day using four methods, and they're strict about it, with no preservatives added.

What time does the raw-eating loaf come out?

The loaf at the Sinjung-dong branch is baked in three batches a day. If you know the times, you can enjoy it even more.

• 1st batch: 8:30 a.m.
• 2nd batch: 10:30 a.m.
• 3rd batch: 12:00, lunchtime

Both the display model and the real baked loaf are butter-brown with a faint yellow tint, and they looked so appetizing.

Can you try a sample before buying?

Yes, at Easy White Bread you can sample the loaf before you buy it. Right from the sample, it was nutty, plain in a good way, and easy to digest.

How do you choose the cutting thickness?

The loaf can be cut three ways depending on use: 1cm, 2cm or 2.5cm. For true raw-eating flavor and texture, 2.5cm is the best thickness, so many people choose about one finger joint thick!!

Blueberry cream cheese with the loaf

If you leave a Naver receipt review, Easy White Bread gives you a random cream cheese, which goes well with the loaf, as a free service.

Mine was blueberry cream cheese, and the blueberry wasn't overly sour,

it had a clean freshness, and the cheese melted softly and spread sweet and rich at the end, a luxurious cheese flavor that went really well with the loaf.

What does the americano at Easy White Bread taste like?

The Sinjung-dong branch had a variety of loaves and coffee drinks.

I tried two kinds of americano that go well with the loaf.

There's a nutty one and a tangy one, so two flavors.

• Nutty americano: cool, strong and nutty with a dark taste, and the finish is intense and lingers
• Tangy americano: toasty and cool with a salty note, then the bean's flavor bursts at the end, tart and bright

Storing leftover loaf and eating it again

The loaf was so easy to keep eating, even plain in the shop, that it disappeared fast, and the nutty French AOP butter flavor made it delicious.

For people who take leftovers home or buy takeout from the start, there's even guidance on how to enjoy the loaf again.

How to get to Easy White Bread Bucheon Sinjung-dong

Come out of Exit 3 of Sinjung-dong Station and keep walking toward Lotte Department Store. The shop is on the ground floor of the building right next to Lotte Cinema, so it's easy to find.