Suseong, Daegu hair salon: magic straight perm + bob cut, Yeojin Hair

Stuck in the beggar zone: why I got a magic straight perm at Yeojin Hair in Daegu

I'd been trying to grow out my bob, but I could never get past the "beggar zone" (that awkward in-between length). This time I decided to sort my hair out with a magic straight perm at Yeojin Hair Atelier (여진헤어아뜰리에) in Suseong, Daegu. I'd heard the salon is run by a master hairdresser who holds a patent for a cutting technique, so I booked it around a day when I had errands in Daegu.

With the length stuck halfway, my hair got frizzy and was hard to style. In humid summers like this, even if I blow-dry in the morning it falls flat right away, and the stress is no joke. So I decided to start fresh, tidy everything up and get a magic straight perm. Let me tell you how I came back with a fresh new look✂️

Yeojin Hair Atelier Daegu Suseong: location and opening hours

Yeojin Hair Atelier Daegu Suseong is at 69 Cheongsu-ro, Suseong-gu, Daegu, on the 2nd floor. It's closed every Wednesday and open Thursday to Tuesday from 9 a.m. to midnight. It isn't just a hair salon either; it also runs a scalp and hair health center.

Since they look after hair quality and the scalp too, I liked that they're thorough about it. Hairstyle matters, but healthy scalp and hair are the foundation, I think. The location was easy to get to as well.

• Address: 69 Cheongsu-ro, Suseong-gu, Daegu (2nd floor)
• Hours: Thursday–Tuesday 09:00–24:00
• Regular day off: every Wednesday

Being open until midnight makes it easy for office workers or anyone who can't get away on a weekday afternoon. It also seems handy for booking around a day of errands in Daegu, like I did.

How do they care for damaged hair? Selbio scalp and hair consultation

I heard that many customers come to Yeojin Hair just for damaged hair care. At Selbio, which the salon runs alongside, they carefully consult on your hair and scalp condition and then give care to match, which felt very professional✨

Apparently, filling damaged hair with nothing but protein isn't always the answer. Too much protein can make hair stiff, while moisture alone can leave it lacking elasticity. So a clinic that finds the right balance for your own hair really matters, and hearing that explained made me want to try a scalp and hair treatment myself.

Customer chart before the treatment, and a little event

I didn't have much time that day, so we went ahead with the magic straight perm I'd originally planned, and I filled in a customer chart first. They checked my hair condition, treatment history and so on carefully.

Once the consultation is recorded, you don't have to explain the same things two or three times, which was handy, and they tailored the consultation to my hair, which felt friendly. After the consultation they also stuck a lucky turtle on my phone as part of an ongoing event. It was a tiny service, but little touches like that somehow put me in a good mood.

What's the atmosphere like at Yeojin Hair Atelier?

While you wait, Yeojin Hair has several kinds of tea ready so you can pick what you like. It felt like a place that values attentive, premium service for each customer, and I felt looked after throughout the treatment.

The salon feels clean and neatly kept. There are paintings around the shop that the owner drew herself, and she gives off a bit of an artist vibe..🤍🩵💚 Soft classical music playing in the background made even the waiting relaxed. A salon visit isn't only about your hair; it can feel like a little break, and this place felt like a space that calms both body and mind.

What is senior designer Sunjeong good at?

I left my magic straight perm and bob cut to Sunjeong, the senior designer at Yeojin Hair Atelier. From the consultation, she clearly has lots of experience across straight perms, slick perms, tassel cuts and bob styles, as well as managing curly hair.

She specializes in the natural, Pinterest-style looks that are popular right now, plus signature slick perms and vintage perms, so she seemed a good fit for anyone wanting trendy styles. I'd been worried about my frizzy hair and awkward length, and she consulted carefully on my hair condition and the style I wanted, so I could trust her with it💗 The way she explained everything step by step before starting showed her long experience and know-how.

What I liked most about the consultation was that it wasn't just "I'll do it like this for you." She thought through a style with me that suited my face shape and head shape. She also explained in detail how to style my bangs so they look more natural and pretty, and which style suited my head shape better.

What were the steps of the magic straight perm?

After the consultation, I moved to the shampoo area so they could check my hair condition and damage level. While shampooing before the treatment, they carefully checked my current hair quality, how damaged it was and its overall condition.

The "lots of conversation" option you pick when booking

When you book at Yeojin Hair, besides the treatment you want, there's a checkbox for how you'd like to spend your time in the shop. I like chatting at the salon rather than sitting quietly, so I chose the "lots of conversation" style. Thanks to that, I chatted with Sunjeong about all sorts of things throughout, and time just flew.

We talked about hair and everyday life alike, so the long treatment wasn't boring at all, and she made the atmosphere so comfortable that it didn't feel like my first visit.

Softening → straightening iron → neutralizing → care

The straight perm went step by step: softening to settle the hair, then the straightening iron, neutralizing and care. She explained carefully what she was doing at each stage and why it was needed.

I had another appointment afterward and was a bit short on time, and she took that into account in advance. She checked my hair condition closely while still working around my schedule, so I could be cared for comfortably without feeling rushed.

She wasn't just hurrying; she didn't skip any necessary step. Isn't that the real attention to detail of a true pro?

Are care and a cut included in perm and dye prices?

At Yeojin Hair, when you get a dye or perm, scalp and hair care comes as a standard service and the cut is included in the price. Personally, that was the part I liked best. Clinics and cuts are often charged separately, but here you get the care you need too, so the value for money was really good.

She picked up my hair strand by strand, pulling gently to check the damage and elasticity, and I could really feel she was paying attention to my hair!!! Small details like this end up changing the result, don't they? I was already on my third shampoo and dry at the salon...💨 You'd think that would get boring by now, but strangely time just flew.

The Kim Na-young-style bob cut: how did it turn out?

After the softening and neutralizing of the straight perm, the last step was shaping with a bob cut, and Sunjeong instantly got the Kim Na-young-style bob I'd shown her on Instagram. With a bob, even a tiny difference in length changes the whole line and mood, so she balanced it strand by strand and trimmed with great care.

For a bob, the length is what matters most to me, and showing a photo seemed faster than explaining, so I found the style I wanted on Instagram and showed her. What I wanted was exactly the Kim Na-young look! The moment she saw the photo, she caught the feel I was after.

My hair used to be thick and heavy, which felt stuffy, but she thinned it to just the right balance, neither too light nor left heavy. She kept the length I cared about and thinned it out naturally, so I think the mood I wanted came out just as I'd pictured.

Snip, snip, Sunjeong's scissors... I was genuinely moved. I haven't found a salon this serious about cutting in Pohang, so I'd been a bob nomad, wandering from place to place. But after leaving my hair with Sunjeong, I understood right away why cutting skill matters.

🌀Found her!🌀 My bob cut specialist, Sunjeong!!!! ✂️

I'm leaving this time completely satisfied with my hair. Sunjeong is not only skilled but also pretty and full of good sense. Maybe because she knows trends so well, the on-trend bob I wanted came out exactly right.

If you're looking for a straight perm and bob cut in Suseong, Daegu

If you're after a hairstyle that really captures today's look, the writer confidently recommends Sunjeong at Yeojin Hair Atelier in Suseong, Daegu. She doesn't just copy whatever's trending; she factors in your face shape, head shape and hair condition to finish the style that suits you best, so the writer is absolutely certain you'll be happy with it.