Namdaemun kids' shop: soft striped baby gift in 2 colors, Apple Smile
In short
Apple Smile is a kids' clothing shop selling Korean-made clothes in Unit 12 of the Bourdeng Kids' Clothing (부르뎅아동복) arcade in Namdaemun Market, Jung-gu, Seoul. After a nostalgic stop at Bourdeng Kids' Clothing, the writer browsed Apple Smile's new fall arrivals and bought a soft striped outfit in two colors as a gift for a baby niece aged 1 to 2. With mostly ₩20,000–30,000 prices and plenty of unisex fall clothes, Apple Smile is an easy, affordable pick for kids from babies to juniors.

Good to know
- Getting there
- Hoehyeon Station Exit 6 · 3-min walk (store listing, Oct 6, 2026)
- Location
- Unit 12, Bourdeng Kids' Clothing, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul
- Getting there
- About 141 m from Hoehyeon Station Exit 6
- Hours
- 10:00–17:00
- Parking
- Not available
- Payment
- Local gift vouchers (paper, mobile and card), Zero Pay, mobile easy-pay
- Price range
- Mostly ₩20,000–30,000 (varies by item)
- Sizes
- XS–JM
- Price reference
- ₩20,000 ≈ $15 · ₩30,000 ≈ $22.5 (2026-10-24)
as written by the visitor on Oct 25, 2026
Apple Smile in Namdaemun: location and visitor info
Apple Smile is a kids' clothing shop at 14 Namdaemunsijang 8-gil, Jung-gu, Seoul, in Unit 12 of the Budeyng Kids' Clothing arcade, about 141 m from Exit 6 of Hoehyeon Station. It is open 10:00 to 17:00 and has no parking. You can pay with local currency (paper, mobile or card), Zero Pay or easy-pay apps.

Stepping into the nostalgic Budeyng kids' clothing arcade
I was wandering around Namdaemun shopping for the first time in ages, and there was Budeyng Kids' Clothing, a brand full of memories, so I popped in.

Inside, there are so many baby clothing brands. Everything from baby clothes to kids' wear is stocked by size, and everyone from young moms to grandmas is busy picking out clothes for sons, daughters, granddaughters and grandsons. I looked around at all the different clothes as I went in, and

What kind of kids' clothing shop is Apple Smile?
Apple Smile, in Unit 12 of the Budeyng Kids' Clothing arcade in Namdaemun Market, makes its clothes in Korea, and you can browse everything from kids' looks to junior looks. I spotted a shop with dandy-style clothes hanging up, and that was Apple Smile. Come out of Hoehyeon Station Exit 6, turn right at CTEI and head down, and the Namdaemun Market Budeyng Kids' Clothing arcade is on your left, with the shop in Unit 12.


The stylish unisex clothes look good quality and the designs are sleek. Other shops had customers too, but Apple Smile was especially packed, so I joined in and browsed.

How do you pick a size at Apple Smile?
Apple Smile has a wide size range from XS to JM, and if you're not sure, just tell them the weight and they'll find the size in no time.

Apple Smile fall arrivals: thick pieces and a hoodie set
The new fall fashion at Apple Smile is dandy yet sleek too.


It finally feels like fall, and with the chilly mornings and evenings, thicker clothes are out too.

The hoodie zip-up style comes as a set.

Brown khaki, perfect for fall

Sky blue, like the autumn sky

Kids seem to grow overnight, so if you get greedy and buy one size up, rolling up the hems like this works well.



How much does Apple Smile kids' clothing cost?
Prices at Apple Smile vary by item, but most are ₩20,000 to ₩30,000, so you can choose without worrying about the budget. The sturdy elastic-waist pants are cute too, in stripes, polka dots and more.


Striped outfits in two colors, picked as a gift for my baby niece
What I picked at Apple Smile as a gift for my baby niece was a striped outfit in two colors. Stripes look so pretty on little ones, and the fabric is wonderfully soft, so I chose two colors.

In the photo it looks like adult clothing, but

it's only about two hand spans long, so totally adorable. I think she can wear it from after her first birthday until age 2.

Is Apple Smile in Namdaemun's Budeyng arcade worth a visit?
I stopped by Budeyng Kids' Clothing because it reminded me of when I was raising my own kids, and ended up buying a gift for my baby niece too. These days kids wear clothes without a boy/girl divide, so the colors are nice, and above all the fabric is good, which makes it fine for babies.
Apple Smile, inside the Namdaemun Budeyng kids' clothing arcade! It's a brand that makes its clothes in Korea, so you can dress anyone from babies to kids without worry, and I think you'd be happy if you visited. There are really lots of pretty new fall clothes.
Where it is
14 Namdaemunsijang 8-gil, Jung-gu, Seoul, South Korea (Budeyng Kids' Clothing arcade, Unit 12)서울특별시 중구 남대문시장8길 14 부르뎅아동복 12호
Apple Smile: hours, menu and prices →





