Namdaemun kids' shop: soft striped baby gift in 2 colors, Apple Smile

In short

Apple Smile is a kids' clothing shop selling Korean-made clothes in Unit 12 of the Bourdeng Kids' Clothing (부르뎅아동복) arcade in Namdaemun Market, Jung-gu, Seoul. After a nostalgic stop at Bourdeng Kids' Clothing, the writer browsed Apple Smile's new fall arrivals and bought a soft striped outfit in two colors as a gift for a baby niece aged 1 to 2. With mostly ₩20,000–30,000 prices and plenty of unisex fall clothes, Apple Smile is an easy, affordable pick for kids from babies to juniors.

Dandy kids' clothes hanging at Apple Smile

Good to know

Getting there
Hoehyeon Station Exit 6 · 3-min walk (store listing, Oct 6, 2026)
Location
Unit 12, Bourdeng Kids' Clothing, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul
Getting there
About 141 m from Hoehyeon Station Exit 6
Hours
10:00–17:00
Parking
Not available
Payment
Local gift vouchers (paper, mobile and card), Zero Pay, mobile easy-pay
Price range
Mostly ₩20,000–30,000 (varies by item)
Sizes
XS–JM
Price reference
₩20,000 ≈ $15 · ₩30,000 ≈ $22.5 (2026-10-24)

as written by the visitor on Oct 25, 2026

Apple Smile in Namdaemun: location and visitor info

Apple Smile is a kids' clothing shop at 14 Namdaemunsijang 8-gil, Jung-gu, Seoul, in Unit 12 of the Budeyng Kids' Clothing arcade, about 141 m from Exit 6 of Hoehyeon Station. It is open 10:00 to 17:00 and has no parking. You can pay with local currency (paper, mobile or card), Zero Pay or easy-pay apps.

Apple Smile shop in the Budeyng Kids' Clothing arcade, Namdaemun Market

Stepping into the nostalgic Budeyng kids' clothing arcade

I was wandering around Namdaemun shopping for the first time in ages, and there was Budeyng Kids' Clothing, a brand full of memories, so I popped in.

Entrance of the Budeyng kids' clothing arcade in Namdaemun

Inside, there are so many baby clothing brands. Everything from baby clothes to kids' wear is stocked by size, and everyone from young moms to grandmas is busy picking out clothes for sons, daughters, granddaughters and grandsons. I looked around at all the different clothes as I went in, and

Kids' clothing shops inside the Budeyng arcade

What kind of kids' clothing shop is Apple Smile?

Apple Smile, in Unit 12 of the Budeyng Kids' Clothing arcade in Namdaemun Market, makes its clothes in Korea, and you can browse everything from kids' looks to junior looks. I spotted a shop with dandy-style clothes hanging up, and that was Apple Smile. Come out of Hoehyeon Station Exit 6, turn right at CTEI and head down, and the Namdaemun Market Budeyng Kids' Clothing arcade is on your left, with the shop in Unit 12.

Dandy kids' clothes hanging at Apple Smile
Unisex kids' clothing display at Apple Smile

The stylish unisex clothes look good quality and the designs are sleek. Other shops had customers too, but Apple Smile was especially packed, so I joined in and browsed.

Crowded interior of Apple Smile

How do you pick a size at Apple Smile?

Apple Smile has a wide size range from XS to JM, and if you're not sure, just tell them the weight and they'll find the size in no time.

Apple Smile kids' clothes in sizes XS to JM

Apple Smile fall arrivals: thick pieces and a hoodie set

The new fall fashion at Apple Smile is dandy yet sleek too.

Apple Smile new fall kids' clothing
Dandy fall outfit at Apple Smile

It finally feels like fall, and with the chilly mornings and evenings, thicker clothes are out too.

Thick kids' fall clothes for chilly weather

The hoodie zip-up style comes as a set.

Kids' hoodie zip-up set sold as one set

Brown khaki, perfect for fall

Kids' hoodie set in brown khaki

Sky blue, like the autumn sky

Kids' hoodie set in sky blue

Kids seem to grow overnight, so if you get greedy and buy one size up, rolling up the hems like this works well.

Kids' pants that work well rolled up
Striped elastic-waist kids' pants at Apple Smile
Polka-dot elastic-waist kids' pants at Apple Smile

How much does Apple Smile kids' clothing cost?

Prices at Apple Smile vary by item, but most are ₩20,000 to ₩30,000, so you can choose without worrying about the budget. The sturdy elastic-waist pants are cute too, in stripes, polka dots and more.

Apple Smile kids' clothes at ₩20,000–₩30,000
Striped kids' clothes at Apple Smile

Striped outfits in two colors, picked as a gift for my baby niece

What I picked at Apple Smile as a gift for my baby niece was a striped outfit in two colors. Stripes look so pretty on little ones, and the fabric is wonderfully soft, so I chose two colors.

Striped baby outfits chosen in two colors

In the photo it looks like adult clothing, but

Striped baby outfit that looks like adult clothing

it's only about two hand spans long, so totally adorable. I think she can wear it from after her first birthday until age 2.

Baby outfit two hand spans long, for ages 1 to 2

Is Apple Smile in Namdaemun's Budeyng arcade worth a visit?

I stopped by Budeyng Kids' Clothing because it reminded me of when I was raising my own kids, and ended up buying a gift for my baby niece too. These days kids wear clothes without a boy/girl divide, so the colors are nice, and above all the fabric is good, which makes it fine for babies.

Apple Smile, inside the Namdaemun Budeyng kids' clothing arcade! It's a brand that makes its clothes in Korea, so you can dress anyone from babies to kids without worry, and I think you'd be happy if you visited. There are really lots of pretty new fall clothes.

Where it is

Apple Smile애플스마일

14 Namdaemunsijang 8-gil, Jung-gu, Seoul, South Korea (Budeyng Kids' Clothing arcade, Unit 12)서울특별시 중구 남대문시장8길 14 부르뎅아동복 12호

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