Namdaemun kids' shop: cozy tees & polka-dot pants, Apple Smile
In short
Apple Smile is a children's clothing shop selling its own Korean-made line at Burdeng Kids' Clothes (부르뎅아동복) unit 12 in Namdaemun Market, Jung-gu, Seoul, open daily 10:00–17:00. On a day when the chilly fall wind had just started, the writer went to Apple Smile for a niece's fall clothes and browsed baby jumpers, outfit sets, cozy lightweight tees, beige and dark gray polka-dot pants, a long padded coat on sale, windbreakers and hooded jumpers. Apple Smile is a good one-stop shop for light, warm fall clothes in sizes from baby to elementary-school girls.

Good to know
- Getting there
- Hoehyeon Station Exit 6 · 3-min walk (store listing, Oct 6, 2026)
- Location
- Burdeng Kids' Clothes (부르뎅아동복) unit 12, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul
- Getting there
- 141 m from Hoehyeon Station Exit 6
- Hours
- Daily 10:00–17:00
- Sizes
- Baby through elementary-school girls
- Items browsed
- Baby jumpers, outfit sets, tees, polka-dot pants, long padded coat on sale, windbreakers, hooded jumpers
as written by the visitor on Oct 25, 2026
Let me introduce Apple Smile, a kids' clothing shop in Namdaemun Market 😊

Where is Apple Smile, and what are its hours?
Apple Smile is at 14 Namdaemunsijang 8-gil, Jung-gu, Seoul, in Burdeng Kids' Clothes (부르뎅아동복) unit 12, 141 m from Hoehyeon Station Exit 6. It's open daily 10:00–17:00.
What kind of shop is Apple Smile in Burdeng Kids' Clothes?
Apple Smile is a shop inside Burdeng Kids' Clothes in Namdaemun Market that sells children's clothing made in Korea by the brand itself. When you think of kids' clothes in Namdaemun Market, what comes to mind first? I'd guess Burdeng Kids' Clothes, the long-time mecca of children's wear, and Apple Smile is inside it.
Apple Smile is a brand born in 2006, and they say it makes products that satisfy customers with high quality and stylish design.

Walking into the kids' clothing street in Namdaemun Market after a long time, I found it packed with people out shopping for their children's fall clothes. Kids grow so fast that you end up buying clothes every season, spring, summer, fall and winter. And isn't it fun to find well-finished clothes in good fabric at Namdaemun Market, where the value is great? You can shop for all sorts of items and enjoy the food here too, so have a fun time picking out your kids' clothes this fall.
How to find Apple Smile, unit 12 of Burdeng Kids' Clothes
This is the exterior of Burdeng Kids' Clothes, the heart of kids' clothes shopping in Namdaemun Market. It's close to Hoehyeon Station Exit 6, so it's easy to visit.

Go straight in from the entrance of Burdeng Kids' Clothes and you'll find Apple Smile at unit 12. Every shop has a number, so it isn't hard to find.

This is Apple Smile, for kids' clothes shopping in Namdaemun Market. The front is styled with adorable top-and-bottom outfits. Besides baby clothes, they have a wide range of sizes up to elementary school.

How were the jumpers and fabrics at Apple Smile in the chilly fall wind?
Baby jumpers hang at the front of the shop. It was hot for a long while, and then suddenly a cold wind started blowing recently. They say lots of kids are catching colds because of it. At times like this, we should keep them warm with clothes.


And honestly, I was quite surprised by the fabric of the Apple Smile clothes. It's very light, soft and warm at the same time. With such good material, imagine how comfortable kids will be wearing it. The design is pretty, and it's light, warm and hugs the body, so I think they'd be really comfortable to wear.

One-piece sets and soft tees
Apple Smile also has sets, so you can dress a child in one complete outfit.


I touched this tee and was surprised again. It's so soft and so light! It has some stretch too, so it's comfortable clothing.


Beige and dark gray polka-dot pants
Aww, so cute! These are Apple Smile's polka-dot pants. The dots on beige and dark gray backgrounds are just adorable. The colors are easy to match, so I think they'd look lovely with a similar solid-color tee.

Apple Smile outerwear: sale long padding, windbreaker, hooded jumper
Apple Smile also has a long padded coat at a sale price.

There's a windbreaker jumper too, with pretty colors and good fabric.

This is a hooded jumper. In weather like this, one hooded jumper is just right for the season. Kids can look fashionable and hip too~


A feminine tee that's great for layering
There's a girlishly feminine tee like this too. It makes a pretty layered look.

Apple Smile, where I went for my niece's fall clothes: the wrap-up
Apple Smile at Burdeng Kids' Clothes, the name that stands for kids' clothes shopping in Namdaemun Market, sells clothes from baby sizes up to elementary-school girls.


Apple Smile makes its clothes in Korea itself and prides itself on high quality. I went to buy fall clothes for my niece, and they sold a variety of clothes in light, warm, good fabrics that are comfortable for kids to wear.




I'm sharing this for anyone planning a kids' clothes shopping trip to Namdaemun Market this fall. Try the famous Namdaemun hotteok (sweet filled pancake), eat in the food alley, browse the market, and pick up pretty fall clothes at Apple Smile, Burdeng Kids' Clothes unit 12. And have a fun, happy day!~
Where it is
14 Namdaemunsijang 8-gil, Jung-gu, Seoul, South Korea (Burdeng Kids' Clothes unit 12)서울특별시 중구 남대문시장8길 14 부르뎅아동복 12호
Apple Smile: hours, menu and prices →





