Seochon bakery café with Dammann Frères rooibos tea: Respire Bakery

In short

Respire Bakery Cafe Seochon is a Pinterest-style bakery café on Hyoja-ro 13-gil in Jongno, Seoul. After the Do Ho Suh exhibition at the National Museum of Modern and Contemporary Art, a 20-minute walk leads to Respire Bakery Cafe Seochon, where two plain salt breads cost 5,000 won, Dammann Frères rooibos tea 7,000 won and a salt summer latte 8,000 won. The salt bread was crisp outside and full of butter inside, and the rooibos arrived in a generously filled teapot, making it good value.

Main photo of Respire Bakery Cafe Seochon

Good to know

Hours
08:30–18:00 (weekends 8:30–19:00)
Services
Groups, takeout and reservations available / takeout discount
Parking
Use Singyo public parking lot (the lot in front of the café is for Blue House staff only)
Rooibos tea
7,000 won
Salt summer latte
8,000 won
Plain salt bread
2 for 5,000 won (1,000 won off when you buy two)
Brunch set
Weekdays 8:30–12:30, 10,000 won
Seating
First-floor seats and terrace, second-floor seats (window seats recommended)
Price reference
₩10,000 ≈ $7.4 · ₩5,000 ≈ $3.7 · ₩7,000 ≈ $5.2 (2026-09-15)

as written by the visitor on Sep 6, 2026

Main photo of Respire Bakery Cafe Seochon

Respire Bakery Cafe Seochon is the salt bread spot I always think of whenever I'm heading to Seochon. Plenty of places sell salt bread, but not many actually make it well — this place is genuinely crispy and delicious...! Maybe it's because they use French gourmet butter? A total Pinterest-vibe café, and anyway, here's my review of a Seochon bakery café I love!

Respire Bakery Cafe Seochon hours and where to park

Respire Bakery Cafe Seochon is open 08:30–18:00, and 8:30–19:00 on weekends. Group seating, takeout, and reservations are all available, plus there's a takeout discount.

  • ⏰ Hours: 08:30–18:00 (weekdays) / 8:30–19:00 (weekends)
  • Groups ⭕️ Takeout ⭕️ Reservations ⭕️ Takeout discount ⭕️
  • Singyo public parking lot available
  • The lot right in front of the store is for Blue House staff only — not usable!

What the Seochon café looks like inside, and the best seats

Seochon alley scenery on a sunny day

The weather in Seochon was especially nice today. I'd gone to the MMCA to see the Do Ho Suh exhibition, but I got a craving for this salt bread so I walked 20 minutes over.

Respire Bakery exterior with a European countryside feel

Every time I see it, this Pinterest-vibe café looks so pretty — like stepping into some European countryside village.

Charmingly decorated first-floor café space
First-floor counter and bread corner
Respire Bakery first-floor seating and decor

The first floor is decorated so charmingly too, with the counter and bread corner, plus seats and a terrace. It was too hot for anyone to sit outside today, but once autumn comes and it cools down, it'll feel amazing out there...!

View of the second-floor seating at Respire Bakery
View of a window seat on the second floor

There are seats on the second floor too, and the window seats are especially the best spot!

Respire Bakery Cafe Seochon menu and prices

Menu board at Respire Bakery

Look how pretty the menu is too! Around lunchtime there are a lot of people eating brunch, and the brunch looks so pretty and delicious.

  • Rooibos ₩7,000
  • Salt summer latte ₩8,000
Menu showing weekday brunch set information

There's also a brunch set made with a salt bread sandwich, sold weekdays 8:30–12:30 for ₩10,000 — such a great value price!

Salt bread displayed on the shelf
Display of various salt breads including mentaiko, chocolate, and sausage
Different types of salt bread on the bread counter

Their signature bread here is the salt bread, and it's genuinely delicious. They also sell varieties like mentaiko (pollack roe), chocolate, sausage, and garlic cream cheese. We picked out two plain salt breads for ₩5,000 too.

Display case of various ciabatta breads
Chocolate cream ciabatta and other ciabatta varieties

There's a wide variety of ciabatta too. The chocolate cream ciabatta looks like it'd be delicious too?! I heard all the doughs here are cold-fermented for 12 hours and baked fresh every morning.

How the salt bread, rooibos tea and salt summer latte tasted

Waiting at the counter after ordering

Around lunchtime a lot of brunch orders go out, so you might have to wait a bit after ordering. There's no buzzer here, so you wait up front — it seemed like orders were backed up, but the staff said they'd let us know when it was ready, and they called us over once it was done!

A glass of salt summer latte

My husband, who loves Einspänner-style drinks, ordered the salt summer latte.

Salt summer latte topped with vanilla ice cream and salt

Vanilla ice cream sits on top of the latte, topped with salt and chocolate powder, giving it a sweet and salty flavor. Sweet-salty-sweet-salty, so good.

Rooibos tea made with Dammann Frères tea bags
Glass of iced rooibos on the table

This is the rooibos I ordered. This place is a true rooibos spot. I've tried rooibos here, at various other places, and even at hotel restaurants, and this one is the best. They use Dammann Frères tea bags, which are pricey on their own, so at ₩7,000 it's an amazing deal. Among Dammann Frères' rooibos varieties, this one tasted like vanilla to me.

Iced rooibos served in a teapot

I ordered it iced, and it comes in a teapot with a generous amount — enough for two or three refills. Genuinely so good, and it pairs perfectly with the salt bread. If you can't have caffeine, drink this!!!!!!!

Two plain salt breads

The salt bread, delicious as always. Even better that buying two gets you ₩1,000 off.

Cross-section of a crispy-outside salt bread
Seochon café stop for Dammann Frères rooibos and plain salt bread after an exhibit: Respire Bakery

Super crispy, packed with butter inside, with a bottom that looks genuinely delicious — that's the salt bread visual. I tried the other breads too and they were all good, but the salt bread is truly the best!

Is Respire Bakery Cafe Seochon worth a visit?

With that Pinterest-vibe energy fully on display, the café is so pretty and matches the mood of Seochon perfectly, the salt bread is genuinely delicious, and the fancy rooibos made with Dammann Frères tea bags is legit tasty too, T_T. I want to go back again next time I'm hanging out in Seochon.

Where it is

Respire Bakery Cafe Seochon레스피레베이커리카페 서촌

40-7 Hyoja-ro 13-gil, Jongno-gu, Seoul, South Korea서울특별시 종로구 효자로13길 40-7 레스피레

Open in Google Maps

Local places · Cafés