Dessert café in Jongno, Seoul with baumkuchen: The Baum Gyeongbokgung

In short

The Baum Gyeongbokgung Branch is a two-story dessert café within walking distance of Exit 2 of Gyeongbokgung Station in Jongno, Seoul. I tried three kinds of baumkuchen and an iced Americano by the second-floor picture window; the comfortable seating and crisp brûléed sugar over soft matcha cream stood out.

Three ordered baumkuchen and an iced Americano

Good to know

Address
13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea (서울 종로구 자하문로 13-2 1층, 2층)
Getting there
Within walking distance of Exit 2 of Gyeongbokgung Station
Hours
Daily 10:00–22:00, according to the original post
Seating
First- and second-floor seating, group tables, and second-floor picture windows overlooking Seochon
Ordered
Brûlée Matcha Baum, Custard Baum, Mini Melon Baum, and an iced Americano
Gift options
Baumkuchen gift sets and Chuseok gift sets wrapped in bojagi

as written by the visitor on Sep 3, 2026

How do I get there from Gyeongbokgung Station?

The Baum Gyeongbokgung Branch (더바움 경복궁점) is a café within walking distance of Exit 2 of Gyeongbokgung Station. It was easy to reach from the station, and I liked being able to take my time over dessert while looking out at Seochon.

The Baum Gyeongbokgung Branch near Gyeongbokgung Station

The address is 13-2 Jahamun-ro, Jongno-gu, Seoul. It occupies the first and second floors, and the hours listed in the original post are 10 a.m. to 10 p.m. daily.

Surroundings near The Baum Gyeongbokgung Branch

With seating across two floors, the space felt spacious. There were also group tables where several people could sit together.

Spacious seating at The Baum Gyeongbokgung Branch

What kinds of baumkuchen are there?

There were plenty of desserts to have with coffee, as well as many baumkuchen options for gifts. I also saw customers shopping for desserts to give away. I prefer the texture of layered, baked baumkuchen to castella, so choosing from the menu was enjoyable.

Baumkuchen dessert area at The Baum

Besides baumkuchen, I also looked over the drink and ice cream menus.

Menu information at The Baum Gyeongbokgung Branch
Drinks and desserts at The Baum

The refrigerated display held signature baked baum, mini baum, and custard baum. The signature baked baum came in four varieties: matcha, strawberry, chocolate, and cheese. Custard baum has custard cream inside soft baumkuchen and a brûlée topping, and I heard it was the most popular item.

The Baum signature desserts in a refrigerated display

There was also Cool Baum, served cold. The selection was broader than I expected, with brûlée apple, dark chocolate, matcha, passion fruit, and lemon cream baum, along with fondant chocolate, fondant cheese, pure milk baum, and Basque cheesecake.

Cold Cool Baum and assorted desserts on display

Can I buy baumkuchen as a gift?

Among the baumkuchen displayed as gifts were two kinds of mini baum and watermelon baumkuchen.

Gift mini baum and watermelon baumkuchen display

There were also gift sets with several varieties. I noticed many foreign visitors when I visited.

Baumkuchen gift sets with assorted varieties

I also looked at Chuseok gift sets wrapped in bojagi (traditional Korean wrapping cloth).

The Baum Chuseok gift set wrapped in bojagi

There was ice cream topped with baumkuchen, too. I thought it would be nice after looking around Gyeongbokgung on a hot day.

The Baum ice cream topped with baumkuchen

Where is a good seat to look out over Seochon?

The interior had a Korean-inspired atmosphere. There were seats on the first floor where I could sit and eat, too.

Korean-inspired first-floor seating at The Baum

There were quite a few seats on the second floor as well, and I liked the direct view of Seochon through the picture windows.

Second-floor space at The Baum overlooking Seochon

The second floor also had group tables. They felt a little different from the café’s overall atmosphere, but they were comfortable when I sat down, which I liked.

Second-floor seating with group tables at The Baum

How were the baumkuchen and coffee I tried?

I ordered the Brûlée Matcha Baum, Custard Baum, and Mini Melon Baum. I also chose an iced Americano to drink with the sweet desserts.

Three ordered baumkuchen and an iced Americano

Eating at the second-floor picture window brought the desserts and the view outside together nicely. I could take a break while looking at the Seochon atmosphere I enjoy.

Baumkuchen set against a Seochon view
Dessert at The Baum’s second-floor picture window

The cream-filled baum was topped with glossy brûléed sugar.

Cream baum topped with brûléed sugar

The iced Americano was nutty and fairly bold, so it paired well with the sweet desserts.

Baumkuchen eaten with coffee at The Baum

The Brûlée Matcha Baum had plenty of soft matcha cream beneath a crisp sugar coating. The baumkuchen itself was soft, so I enjoyed the contrast between the coating and cream.

Brûlée Matcha Baum with sugar coating and matcha cream

The moist, soft desserts and comfortable seating stayed with me. There were so many baumkuchen varieties that it was fun to browse, and I spent some unhurried time looking out the window.

Moist, soft baumkuchen eaten at The Baum

Can they pack leftover baumkuchen?

I asked for the bread I had left over to be packed up. I liked that it was wrapped nicely.

Packed leftover baumkuchen from The Baum

At the time of my visit, there was also a notice about an event that gave out a baum dessert for writing a Naver review.

Where it is

The Baum Gyeongbokgung Branch (더바움 경복궁점)더바움 경복궁점

13-2 Jahamun-ro, Jongno-gu, Seoul, South Korea (서울 종로구 자하문로 13-2 1층, 2층)서울특별시 종로구 자하문로 13-2 1층, 2층

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Local places · Cafés