Ash brown hair color at a Jamsil hair salon: Alexandre de Paris

I've been wanting to change up my hair color lately. Rather than going too bright, I wanted something calm that wouldn't make my face look dull, so this time I decided to go for an ash brown dye job. I went to Alexandre de Paris Jamsil Avenuel, which was conveniently located inside Jamsil Avenuel. Here's my review after getting it done with Director Mui.

Alexandre de Paris Jamsil Avenuel: location, hours and parking

Alexandre de Paris Jamsil Avenuel is on B1 of the Avenuel luxury hall inside Lotte World Tower, open Monday to Sunday from 10:30 to 20:00. For parking, you can use the parking lot inside Lotte Tower.

Being located in Jamsil Avenuel made it easy to find. It's also connected to Jamsil Station, so it's great to visit by public transit, and if you're driving, you can use the Lotte World Mall/Avenuel parking lot, so accessibility is pretty good.

Also, since it's located in Lotte Tower, it's convenient to stop by alongside other errands.

Hair salon prices and the first-visit discount at Jamsil Avenuel

I also checked the prices before the service. For color, cuts, perms, and other services, the price list below is a good reference.

Right now there's an event where if you book specifically with Director Mui, you get 50% off your full service on your first visit, so if you're planning a first visit, it's worth checking whether Director Mui and the first-visit discount both apply when you book 🤍 I actually got my service done with Director Mui this time, and since we had a thorough consultation about the color I wanted beforehand, it was easy to set the color direction from the start.

What is the salon like inside?

The first thing I noticed walking into Alexandre de Paris Jamsil Avenuel was how glamorous and luxurious the atmosphere was. It was decorated in a way that was both flashy and neat overall, which felt a bit different from a typical hair salon,

and it made me feel properly pampered during the service, almost like I was at a hotel or lounge.

The lighting and interior details in particular felt so luxurious that the time I spent in the salon itself felt quite special.

True to being located inside Avenuel, the overall vibe at Alexandre de Paris Jamsil Avenuel is sophisticated — it felt less like coming in for a haircut and more like coming in for a quick mood reset.

I personally love getting services done in a relaxed space like this, so this was a part I really liked.

Ash brown color with Director Mui, from consultation to result

The most important thing on this visit was, of course, the color! My hair kept getting lighter over time and the tone was uneven, which made the color look a bit messy, so rather than going even brighter, I wanted to calm things down and change the mood.

So I told Director Mui what look I wanted and we had a consultation.

They had drinks and snacks ready ahead of time, so I could eat and relax comfortably during the service.

After checking the condition of my hair, Director Mui set the color direction so it would blend naturally with my current hair rather than just going for the lightest color possible.

Then the coloring began, and they checked my hair's condition along the way and monitored how the color was turning out throughout the process.

How the ash brown looks indoors and in natural light

The finished color was exactly what I wanted — a calm brown that didn't stand out too much, with an ashy touch added on top, making everything look much cleaner overall! What I especially liked was that the color looked slightly different depending on the lighting.

Indoors, it leans more toward a calm brown, while in bright spots or natural light, a soft ash tone shows through, so the color looked pretty even as I moved my hair around. Compared to before, it's not just that the hair color changed — the overall impression feels a bit softer and cleaner.

If you want an ash-toned color but find overly gray or cold tones intimidating, this kind of natural ash brown might work well for you too.

Above all, Director Mui at Alexandre de Paris Jamsil Avenuel made sure to thoroughly check the look I wanted before the service, so I was satisfied that there wasn't a big gap between what I imagined and the actual result. If you're looking for a color change in Jamsil that still feels natural, or you're considering a calm ash brown, it might be worth getting a consultation before deciding 🤍