Jeju souvenir shop by Maison Glad: 8-piece madeleine set, Today Jeju

I'm back with part two of my Jeju trip! Whenever I travel to Jeju, I always make sure to buy souvenirs. This time I found something a little special — a dessert souvenir that really captures the Jeju vibe. It's a madeleine baked in the shape of a hareubang (stone grandfather statue), basically a coffee thief in disguise, and it seemed like a really thoughtful gift for family. So today I'm sharing a detailed review of this Jeju souvenir shop I visited in person!

Today Jeju at Shilla Duty Free: hours and how to get there

Today Jeju Shilla Duty Free Shop Jeju Branch is open from 10:00 to 19:00. It's on the first floor of the Shilla Duty Free building at 69 Noyeon-ro, Jeju-si.

What the Today Jeju storefront looks like

Here's how to find it!

• On foot, it's about 1 minute from Maison Glad Jeju.
• By car, you can use the in-building parking lot.

Today I'm introducing a shop inside Shilla Duty Free in downtown Jeju City. When you're traveling around Jeju, it's common to stop by downtown for some shopping or duty-free browsing as your last stop. This is a great place to pair with that, so you can check out Jeju souvenirs at the same time. This time I visited Today Jeju Shilla Duty Free Shop Jeju Branch.

What is the shop like inside?

Inside Today Jeju Shilla Duty Free Shop Jeju Branch, the interior is unified in an orange color scheme. There's a display using dol hareubang (stone grandfather) figures in the center and on the walls.

Walking inside, the bold orange color that seems to symbolize Jeju really caught my eye. The overall color scheme was so unified that it felt clean yet upscale. It wasn't just a space for displaying products — the interior itself carried Jeju's vibe, so it was fun just to look around.

In the center and along the walls, there were various desserts and displays featuring hareubang figures. Decorating desserts alongside the dol hareubang that comes to mind whenever you think of Jeju made the store atmosphere feel even more special! It's also a great spot for photos, so it's worth a casual browse during your trip.

When I visited, I saw more foreign tourists than Korean tourists. In particular, it seemed like a lot of people were shopping for gifts for family or friends during their Jeju trip. Even as a Korean, I really wanted to check out a place like this if I were visiting Jeju. If you're looking for a Jeju souvenir shop, I think it's worth stopping by once during your trip, haha.

What are hareubang madeleines?

Hareubang madeleines are madeleines baked in the shape of a dol hareubang, and the store also shares the backstory behind them. For customers traveling far, they carefully do refrigerated packing too.

About the hareubang madeleine

There was a detailed introduction to the backstory behind the hareubang madeleine. I had thought it was just a dessert shaped like a hareubang, but reading the story behind the product made it feel a lot more interesting. And I also liked that they carefully do refrigerated packing for customers traveling far — a nice detail for anyone who wants to bring their Jeju dessert home safely.

What's on sale and how the sets are packed

Next, let's take a look at the hareubang madeleine product corner. At a glance, there were really so many varieties. From basic madeleines to chocolate-coated ones, there were several different lineups prepared. It was a great setup for choosing based on preference — some people want to try a little of many flavors, while others prefer the most basic flavor. I liked that you could choose according to your taste.

The most basic set comes with 4 pieces. The size isn't too much, so it seemed good for a light souvenir for acquaintances. When you have to give gifts to several people after a Jeju trip, these small packs are convenient.

If you want to try a wider variety of flavors, I'd recommend the 8-piece set. Since I wanted to try several flavors myself, I went with the 8-piece set this time. It was fun picking flavors to eat out of one box.

There's a regular version, but also a version with the madeleine coated in chocolate. If you like sweet desserts, you'll probably like the chocolate version too. It seemed like it would pair especially well with coffee, so it's good for an afternoon snack.

The hareubang madeleines came in various flavors. There were chocolate ones, and also slightly unusual ones like an ang-butter (sweet red bean and butter) version. It was fun to pick according to taste, and the variety made it a good gift option too. Most of all, I liked that the shape itself, a hareubang, really carries Jeju's vibe.

I think bringing this as a gift would come across as pretty thoughtful. Unlike the simple souvenirs commonly found in Jeju, this is an edible dessert that also carries a shape symbolic of Jeju, so it seemed like it would make a memorable gift. If you're looking for a slightly different gift at a Jeju souvenir shop, it's worth checking out.

Since Chinese tourists also visit often, there were signs on the wall including guidance for Chinese visitors. Since it's a place visited by many different kinds of tourists, the guidance was well set up so people wouldn't have trouble choosing products.

Next is the gift bag. When you order it packaged, they put it in a pretty orange bag like this. It's a color that evokes Jeju, so it looked much more upscale and clean than just being handed a plain bag. It felt like something you could gift right away without preparing separate wrapping paper, and I liked that too.

Jeju goods: tote bags and T-shirts

Besides food, the store also had various goods carrying Jeju's vibe. There were items you could use while traveling, not just things to eat, so it was fun to slowly browse around. If you're looking for a small item to commemorate your Jeju trip, it's worth checking out too.

Among them, what caught my eye were the tote bags and T-shirts. On my recent Jeju trip, I saw quite a few people wearing shirts that said things like I LOVE JEJU while sightseeing. Taking photos in a shirt like this in Jeju really seems like it would elevate the travel mood. I also liked that you could buy them as souvenirs and still use them in everyday life.

Takeout packaging and the free red bean egg tart

I took out an 8-piece set of hareubang madeleines from Today Jeju Shilla Duty Free Shop Jeju Branch, and I also received a free egg tart. Inside the egg tart was red bean, which made it a bit different from a typical egg tart.

And here's the finished packaging. Put into the clean package, it looked much prettier than expected. It clearly gave off the feel of a souvenir bought in Jeju, and the packaging was clean enough to hand straight to family or friends.

And I also got an egg tart as a free gift. From the outside, it was baked to a nice golden brown, so I was curious about the taste. When I cut it in half, the cross-section was quite pretty too.

I took a close-up shot of the cross-section, and there was red bean inside. It felt different from a typical egg tart, in a fun way. It was sweet and soft, good for a simple dessert. Getting to experience even a small dessert like this during a Jeju trip made it more fun.

Lastly, here's the 8-piece hareubang madeleine set I took out myself. Since they're arranged by flavor, the colorful bread colors were quite pretty. Packed in one box, the colors looked great and the shapes were cute, so it worked well as a gift too. Most of all, since each one is shaped like a hareubang, it clearly conveys the feeling of having bought it in Jeju.

Is Today Jeju worth a stop? Final verdict

If you're looking for a slightly unusual gift on your Jeju trip, I think these hareubang madeleines are a solid choice. Especially if you're looking for a food souvenir you can casually hand to family or acquaintances, it's worth checking out. If you're looking for something with Jeju's own atmosphere rather than a common product at a Jeju souvenir shop, give this a look.

Visiting in person, I was satisfied with the variety of products and the clean packaging. If you're stopping near Shilla Duty Free as your last stop on a Jeju trip, I think it's worth checking out Today Jeju Shilla Duty Free Shop Jeju Branch too. From Jeju-flavored goods to hareubang madeleines, there was plenty to browse and enjoy. I'd recommend this place to anyone looking for a memorable Jeju souvenir on their trip :)