Nowon bar open till 4am with mentaiko potato pancake: Hoejangnimdaek

In short

Hoejangnimdaek (회장님댁) Nowon branch is a late-night Korean bar on the second floor of a building on Nohae-ro 81-gil, near Nowon Station in Seoul. After a first round of raw fish, the writer stopped in for mentaiko potato pancake and soju at Hoejangnimdaek — the pancake was loaded with pollock roe and stretchy cheese, and two people still couldn't finish it. Open until 4am (5am on Friday and Saturday) with a big hall decorated in mother-of-pearl cabinets and chandeliers, Hoejangnimdaek Nowon works well for a second round or a group night out.

Close-up of the golden-brown mentaiko potato pancake

Good to know

Hours
5pm–4am (until 5am Friday and Saturday)
Location
2nd floor of the building
What we ordered
Mentaiko potato pancake, soju
Free starters
Shrimp chips, jjondeugi (chewy wheat snack)
Discount
Supermembers discount applied

as written by the visitor on Aug 11, 2026

My other half came all the way to see me and we had sashimi for round one, but it was too good to end there so we headed to Hoejangnimdaek for round two!! The name literally means "the chairman's house," and I found it hilarious imagining what kind of place that would be haha. Went in with that funny mindset — here's my review! Just got a discount through Supermembers haha.

Hoejangnimdaek Nowon hours and how to find the 2nd floor

⏰ Hours — one of the reasons we picked this for round two! The hours are super generous!!!!! 17:00–04:00 (until 5am on Fridays and Saturdays!!!) The chairman really does live up high — it's on the 2nd floor.

Entrance to Hoejangnimdaek Nowon branch on the 2nd floor
Stairway leading up to the 2nd floor of Hoejangnimdaek Nowon

On the way up there's this gorgeous mother-of-pearl cabinet? covering one whole wall..! Seeing craftsmanship like this, put into even the smallest details, is really impressive.

Mother-of-pearl cabinet decoration covering a stairwell wall

Inside Hoejangnimdaek: a wide hall with mother-of-pearl cabinets for groups

Once inside, the atmosphere felt perfect for catching up with friends over drinks, so I thought it'd be a great pick for a group gathering or work dinner near Nowon Station too. (There actually was a group gathering happening.) But the space is big enough that it doesn't feel chaotic or noisy — just the right bar vibe!

True to its name, it's really spacious...! The tables are spaced far apart and the whole place is just huge — perfect for group gatherings.

Main hall of Hoejangnimdaek Nowon with widely spaced tables

Overall clean, and the sparkly chandelier adds so much to the mood — so pretty...☆

Interior view of the venue with a chandelier overhead
Seating under the sparkling chandelier light

There's a spot that isn't actually by a window but gives off window-seat vibes, (though I ended up going for an actual window seat haha)

Inner seating area designed to feel like a window seat

On one side there's a mother-of-pearl cabinet and vintage props, and honestly I really wanted that spot...★ (but other guests were there so we couldn't sit there..ㅠㅠ)

Seating area with the mother-of-pearl cabinet and vintage props

Free starters and ordering soju at Hoejangnimdaek Nowon

The basic snacks that came out were shrimp chips? and jjondeugi (chewy grilled snack)~~~ Been so long since I had jjondeugi~~~~~ (I don't usually eat it much, but having it again when peckish was pretty great haha)

Basic snacks of shrimp chips and jjondeugi served at the table

Since it was round two~~ straight to ordering soju!!!

A bottle of soju ordered for round two

Mentaiko potato pancake: how big is it and is it worth a second round?

I ordered the mentaiko potato pancake!! Huge, right?!?!

A freshly served plate of mentaiko potato pancake

The moment it arrived, the smell of golden-brown mentaiko (seasoned pollock roe) and potato pancake combined was seriously... salivating... wait, we were already full from round one, weren't we???? So strange.

Close-up of the golden-brown mentaiko potato pancake

What is going on with this mentaiko.. it's all piled in the middle so of course I'm going to spread it out everywhere while eating, but the amount of mentaiko was way more than expected!! The mentaiko smell is so strong.. anyone who genuinely loves mentaiko, you have to order this!!!! So good!!!!!!!!!!

Potato pancake piled high with mentaiko in the center
Close-up shot of the mentaiko potato pancake

Wanted to eat it fast~~~~ so I spread it out for easier eating, nom nom

Honestly the mentaiko was salty enough that it was fine without sauce, but the sauce that came with it — sriracha maybe? — wasn't overpowering, so it paired well. Squee><

Sauce served alongside the mentaiko potato pancake

Spreading the mentaiko out nicely. Even though a good bit of time passed while cutting and spreading it, the cheese still stretched forever>....<

Cheese stretching from the mentaiko potato pancake

It was way tastier than expected, so even though it was round two, we devoured the snack, and the portion was bigger than expected for two people — enough that we couldn't quite finish it...♡

Plate of mentaiko potato pancake left unfinished by two people

Thanks for coming all this way~~~♥♥♥♥♥ We ate so happily that we'd nearly finished our drinks by the time~~~~ commemorative shot. lolllll hehe

Commemorative photo with nearly empty soju glasses

Are the restrooms at Hoejangnimdaek Nowon clean?

My personal bar litmus test!!! Is the restroom indoors!/ Is it clean! I'm the type who will absolutely never go back if the restroom is dirty

Indoor restroom at Hoejangnimdaek Nowon branch

I'm leaving impressed by the owner's thoughtfulness..

Amenities prepared in the restroom

So thoughtful!!!!!!

Thoughtfully arranged supplies at the sink
Mouthwash provided for guests

Since they went to the trouble of providing it, I gargled thoroughly on my way out.. bye bye333

Final photo taken on the way out of Hoejangnimdaek Nowon

Where it is

Hoejangnimdaek Nowon branch회장님댁 노원점

22-22 Nohae-ro 81-gil, Nowon-gu, Seoul, South Korea, 2nd floor서울특별시 노원구 노해로81길 22-22 2층 회장님댁 노원점

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