Seoul Station sandwich shop running-record coffee discount: Dance

In short

Dance Dance Dance Seoul Station is a sandwich shop in the food-court-style space on basement level 3 of Grand Central, by Seoul Station in Jung-gu, Seoul. On a return visit just after 1pm on a weekday, the chicken breast sandwich set on baguette (sandwich plus iced Americano) came to 15,400 won, and a new event takes 1,000 won off coffee when you show a running record of 2km or more. The baguette's chewy crust with whole grain mustard chicken breast is worth coming back for.

Baguette sandwich packed with chicken breast and cranberries

Good to know

Hours
Daily 07:00–19:00
Address
B306-2, B3, Grand Central, 14 Sejong-daero, Jung-gu, Seoul
Takeout and delivery
Both available
Parking
Paid building parking, first hour free
Chicken breast sandwich
11,900 won on its own / 15,400 won as a coffee set
Coffee set add-on
Add 3,500 won to any sandwich (coffee is 4,500 won on its own)
Fall seasonal menu
Fig matcha baguette 16,900 won, fig pistachio baguette 18,900 won
Bread choice
Baguette or ciabatta with any sandwich
Event
Show a running record of 2km or more for 1,000 won off coffee
Would revisit
⭕️⭕️
Price reference
₩16,900 ≈ $12.5 · ₩18,900 ≈ $14 · ₩3,500 ≈ $2.5 (2026-09-22)

as written by the visitor on Sep 22, 2026

I went back to Dance Dance Dance Seoul Station, the sandwich place near Seoul Station. I'd actually been before, and this was a revisit haha ^_^ It's near my office so it's great for lunch.

Entrance to Dance Dance Dance Seoul Station on B3 of Grand Central

What is Dance Dance Dance Seoul Station like? An open food-court space on Grand Central B3

Dance Dance Dance Seoul Station isn't a standalone shop — it's set up open, food-court style. Personally that's a slight downside haha... but it is spacious.

Open, food-court style interior of the store
Spacious open seating and tables

Seating at 1pm on a weekday, and the two-person tables

So the seating is open-plan too! Before there weren't even any 1-2 person tables, but now there are about 4 two-person tables, plus quite a few 4-person tables. Even groups could probably push tables together.

I arrived a bit after 1pm, past the weekday lunch peak, so plenty of seats were open — but during peak hours it looked like it would fill right up.

Quiet store seating on a weekday around 1pm

Dance Dance Dance Seoul Station menu, prices and how kiosk ordering works

You order at the kiosk. The all-day menu, aside from seasonal items, is up on the menu board here — basic sandwiches, baguette varieties, coffee menu, and brunch set menus.

All-day menu board listing sandwiches and coffee

The kiosk has photos too, so it's easier to choose. This fall's seasonal items are the fig matcha baguette (₩16,900) and fig pistachio baguette (₩18,900). Honestly though, even if they use good ingredients, the price feels a bit steep haha.

Kiosk screen showing fall fig baguette seasonal menu
Kiosk screen showing the fig pistachio baguette price

So I gave up on the seasonal menu early on. Now, what should I actually order today — which sandwich?! There's the basic baguette sandwich, chicken breast, jambon jalapeño, egg potato, tuna jalapeño, grilled cheese sandwich, and more.

Order screen showing basic baguette sandwich options
Selection screen for chicken breast, jambon jalapeño, and other sandwiches

Sides, and the 3,500-won coffee set upgrade

As for sides — there's a newly released scone and mushroom cream soup, and any sandwich menu item can become a coffee set for +₩3,500. (Coffee alone is ₩4,500, so that's a ₩1,000 discount!)

Screen for adding a coffee set and choosing sides

Fitting for a shop selling healthy sandwiches, there's even a sugar-free vanilla bean latte, so you can pick coffee to your taste! That day I ordered the chicken breast sandwich set (sandwich + iced Americano, ₩15,400). FYI, when ordering a sandwich you can choose baguette or ciabatta.

Kiosk option to choose baguette or ciabatta

Show a 2km running record, get 1,000 won off coffee

An event that didn't exist before! Show a running record of 2km or more and you get ₩1,000 off coffee. It really does seem like more and more places are offering discounts for showing running records like this these days.

Sign about the coffee discount for showing a running record

I sneaked a peek at the cod roe baguette by the register before heading to my seat. I realized while taking photos that I didn't get a shot of the baguette menu — they sell chocolate baguette too!

Cod roe baguette displayed at the register

How does the chicken breast sandwich taste? The baguette texture is the key

The chicken breast sandwich (₩11,900 alone). Maybe because there were a lot of delivery and takeout orders, it took about 15 minutes to come out. Guess that's what makes it a real Seoul Station sandwich spot...?

Chicken breast sandwich set with iced Americano

Before I even get to what's inside — you can trust Dance Dance Dance's baguette. Contents aside, the baguette itself is seriously crisp and nutty and so good haha

Sandwich cross-section showing crisp baguette

They packed it generously with chicken breast and cranberries tossed in whole grain mustard, and it was so good...! It goes so well with the baguette too!!!

Baguette sandwich packed with chicken breast and cranberries

Trying coffee at Dance Dance Dance for the first time

And I had Dance Dance Dance's coffee for the first time that day — it's crazy good! Can you see that crema in the photo? You can just tell they're using good beans, right?

Iced Americano topped with crema

Verdict: worth a trip to Seoul Station if you love baguette

The basic baguette sandwich I had before was already a texture powerhouse, and this chicken breast baguette sandwich... the combo of crisp, fresh baguette sandwich with iced Americano... unforgettable.

If you love baguette or love sandwiches, you really won't be disappointed here — definitely worth a visit! It opens at 7am, so it'd also be great for a weekend brunch.

Where it is

Dance Dance Dance Seoul Station댄스댄스댄스 서울역점

서울 중구 세종대로 14 그랜드센트럴 지하3층 B306-2호서울특별시 중구 세종대로 14 그랜드센트럴 지하3층 B306-2호

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