Seoul Station sandwich shop running-record coffee discount: Dance
In short
Dance Dance Dance Seoul Station is a sandwich shop in the food-court-style space on basement level 3 of Grand Central, by Seoul Station in Jung-gu, Seoul. On a return visit just after 1pm on a weekday, the chicken breast sandwich set on baguette (sandwich plus iced Americano) came to 15,400 won, and a new event takes 1,000 won off coffee when you show a running record of 2km or more. The baguette's chewy crust with whole grain mustard chicken breast is worth coming back for.

Good to know
- Hours
- Daily 07:00–19:00
- Address
- B306-2, B3, Grand Central, 14 Sejong-daero, Jung-gu, Seoul
- Takeout and delivery
- Both available
- Parking
- Paid building parking, first hour free
- Chicken breast sandwich
- 11,900 won on its own / 15,400 won as a coffee set
- Coffee set add-on
- Add 3,500 won to any sandwich (coffee is 4,500 won on its own)
- Fall seasonal menu
- Fig matcha baguette 16,900 won, fig pistachio baguette 18,900 won
- Bread choice
- Baguette or ciabatta with any sandwich
- Event
- Show a running record of 2km or more for 1,000 won off coffee
- Would revisit
- ⭕️⭕️
- Price reference
- ₩16,900 ≈ $12.5 · ₩18,900 ≈ $14 · ₩3,500 ≈ $2.5 (2026-09-22)
as written by the visitor on Sep 22, 2026
I went back to Dance Dance Dance Seoul Station, the sandwich place near Seoul Station. I'd actually been before, and this was a revisit haha ^_^ It's near my office so it's great for lunch.

What is Dance Dance Dance Seoul Station like? An open food-court space on Grand Central B3
Dance Dance Dance Seoul Station isn't a standalone shop — it's set up open, food-court style. Personally that's a slight downside haha... but it is spacious.


Seating at 1pm on a weekday, and the two-person tables
So the seating is open-plan too! Before there weren't even any 1-2 person tables, but now there are about 4 two-person tables, plus quite a few 4-person tables. Even groups could probably push tables together.
I arrived a bit after 1pm, past the weekday lunch peak, so plenty of seats were open — but during peak hours it looked like it would fill right up.

Dance Dance Dance Seoul Station menu, prices and how kiosk ordering works
You order at the kiosk. The all-day menu, aside from seasonal items, is up on the menu board here — basic sandwiches, baguette varieties, coffee menu, and brunch set menus.

The kiosk has photos too, so it's easier to choose. This fall's seasonal items are the fig matcha baguette (₩16,900) and fig pistachio baguette (₩18,900). Honestly though, even if they use good ingredients, the price feels a bit steep haha.


So I gave up on the seasonal menu early on. Now, what should I actually order today — which sandwich?! There's the basic baguette sandwich, chicken breast, jambon jalapeño, egg potato, tuna jalapeño, grilled cheese sandwich, and more.


Sides, and the 3,500-won coffee set upgrade
As for sides — there's a newly released scone and mushroom cream soup, and any sandwich menu item can become a coffee set for +₩3,500. (Coffee alone is ₩4,500, so that's a ₩1,000 discount!)

Fitting for a shop selling healthy sandwiches, there's even a sugar-free vanilla bean latte, so you can pick coffee to your taste! That day I ordered the chicken breast sandwich set (sandwich + iced Americano, ₩15,400). FYI, when ordering a sandwich you can choose baguette or ciabatta.

Show a 2km running record, get 1,000 won off coffee
An event that didn't exist before! Show a running record of 2km or more and you get ₩1,000 off coffee. It really does seem like more and more places are offering discounts for showing running records like this these days.

I sneaked a peek at the cod roe baguette by the register before heading to my seat. I realized while taking photos that I didn't get a shot of the baguette menu — they sell chocolate baguette too!

How does the chicken breast sandwich taste? The baguette texture is the key
The chicken breast sandwich (₩11,900 alone). Maybe because there were a lot of delivery and takeout orders, it took about 15 minutes to come out. Guess that's what makes it a real Seoul Station sandwich spot...?

Before I even get to what's inside — you can trust Dance Dance Dance's baguette. Contents aside, the baguette itself is seriously crisp and nutty and so good haha

They packed it generously with chicken breast and cranberries tossed in whole grain mustard, and it was so good...! It goes so well with the baguette too!!!

Trying coffee at Dance Dance Dance for the first time
And I had Dance Dance Dance's coffee for the first time that day — it's crazy good! Can you see that crema in the photo? You can just tell they're using good beans, right?

Verdict: worth a trip to Seoul Station if you love baguette
The basic baguette sandwich I had before was already a texture powerhouse, and this chicken breast baguette sandwich... the combo of crisp, fresh baguette sandwich with iced Americano... unforgettable.
If you love baguette or love sandwiches, you really won't be disappointed here — definitely worth a visit! It opens at 7am, so it'd also be great for a weekend brunch.
Where it is
서울 중구 세종대로 14 그랜드센트럴 지하3층 B306-2호서울특별시 중구 세종대로 14 그랜드센트럴 지하3층 B306-2호






