Evening Yeonnam-dong café with fig banana pancakes and decaf: Jam Jam

In short

Jam Jam is a plant-filled brunch and dessert café with an exotic interior, located on basement level 1 of 24 Seongmisan-ro 29-gil in Yeonnam-dong, Mapo, Seoul. After a wedding invitation meetup, the writer returned to Jam Jam around 7 PM, found brunch already closed, and ordered two decaf cold brews and a fresh fig and banana fruit pancake: fresh fruit, a moist pancake and a clean cold brew with no medicinal aftertaste. For evening dessert, coffee and a long chat in Yeonnam-dong, Jam Jam is a café the writer would '120%' return to.

Table with Jam Jam decaf cold brew and fig pancake

Good to know

Getting there
Hongik Univ. Station Exit 3 · 12-min walk (store listing, Oct 6, 2026)
Address
B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul
Hours
Daily 10:00–21:00
Parking
No parking (use Yeonnam-dong Public Parking Lot or Yeonnam Roadside Public Parking)
Pets
Pets welcome (no limit on outdoor seats, 2 spots indoors)
Payment
Naver Pay accepted
What we ordered
2 decaf cold brews, fresh fruit pancake (fig and banana)
Good to know
Brunch had closed by the 7 PM visit; only coffee and desserts were available

as written by the visitor on Oct 13, 2026

The weather has been so nice lately that I keep wanting to go out and about!! I headed to Yeonnam-dong for a wedding invitation meetup, and while searching for a place to eat and a café with a good atmosphere, I ended up going back to Jam Jam, a café I had visited before on my own dime!

Jam Jam is a café with a charming, hip, exotic interior! I'm confident that anyone from the young-and-trendy crowd will love it, because the interior, the coffee and the desserts are all great, a triple threat! ◟( ˘ ³˘)◞ ♡

Jam Jam in Yeonnam-dong: location, hours and parking

Jam Jam is at 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul (basement level) and is open daily 10:00–21:00. There's no parking at Jam Jam, so I recommend buying a spot at the Yeonnam-dong public parking lot or the Yeonnam roadside public parking lot through the Modu Parking app.

  • Address: 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul (B1)
  • Hours: daily 10:00–21:00
  • No parking (buying a spot at the Yeonnam-dong public parking lot or Yeonnam roadside public parking lot via the Modu Parking app is recommended)
  • Pets allowed (you can sit outside without restrictions, plus 2 spots inside)
  • Naver Pay accepted
Exterior of Jam Jam, a Yeonnam-dong café, in the evening
Plant-decorated entrance of Jam Jam

Jam Jam's exterior and atmosphere in the evening

This is the outside of Jam Jam! I got there around 7 PM so it's dark, but can you already feel the hip vibe from the exterior? When I go to cafés I really prefer places with lots of green plants, and Jam Jam has plenty of them, so it's all green and decorated in a hip style. Totally my taste!

Jam Jam menu with coffee, tea, desserts and brunch

How late does Jam Jam serve brunch? Evenings are coffee and dessert only

Jam Jam's menu has coffee, tea, drinks, desserts and brunch. Jam Jam is already famous for its tasty brunch, so I was thinking of having brunch, but when we visited in the evening, brunch was finished and we could only order coffee and desserts. Just a heads-up!!

Inside Jam Jam with sofa seating
Round sofa seating area at the back of Jam Jam

Jam Jam's indoor seating and pet-friendly spots

Inside Jam Jam there are sofa seats, and I was told there are 2 pet-friendly spots indoors, while all the outdoor seats allow pets. Great atmosphere, right? haha This sofa is soft and hugs your body, so once you start chatting, a few hours just fly by haha We sat on the round sofa at the back!

Jam Jam interior with plastered walls, plants and posters
Jam Jam interior with a ceiling fan and green plants

Plastered walls with plants and hip posters, plus green plants and sofas!! I love places like this so much haha A ceiling fan is spinning overhead too, so the mood is totally up up!! At Jam Jam even casual shots come out well, so you can walk away with a life-shot haha

Photo spot at Jam Jam for taking selfies with a Mac

Jam Jam's Mac selfie photo spot

Jam Jam even has a photo spot where you can take selfies with a Mac!! haha You can shoot and send the photos by AirDrop, but photos taken with your phone like this felt like they came out better!

Ordered decaf cold brew and fresh fruit pancake

Jam Jam's fresh fruit pancake in fig season: fig and banana

We ordered two decaf cold brews and the fresh fruit pancake that was so praised in the reviews!! The fresh fruit at Jam Jam changes with the season, and I heard all the food and desserts are made in-house rather than ready-made!! They use only 100% fresh cream and seasonal fruit, so you get really tasty seasonal menus. Maybe that's why the fruit was so fresh and the pancake was fluffy and moist, so so delicious 👍👍

Jam Jam fresh fruit pancake topped with figs and bananas

When I visited it was fig season, so out came fresh figs, bananas and a just-baked pancake haha (figs, even better!) When I checked again recently, they said they're getting ready for strawberry season!!!! Strawberry lovers, assemble!! They also give you syrup and butter to pour on. Pancakes can't go without syrup and butter, right!?

Syrup and butter served with the pancake

How does Jam Jam's decaf cold brew taste?

Jam Jam's cold brew has none of that herbal-medicine taste you get at places that don't do it well. It's clean, and I drank it cold and happily haha There aren't many places that do cold brew well, but Jam Jam's tastes so good.

Table with Jam Jam decaf cold brew and fig pancake
Cold brew and dessert spread enjoyed at Jam Jam

Would I go back to Jam Jam, a Yeonnam-dong dessert café?

Jam Jam has a good atmosphere for chatting, clean-tasting coffee and great dessert quality too, so it felt like the first time in a long while that I had such satisfying dessert and coffee~ Had a great time haha so happy

Pets are allowed and there's outdoor space to eat, so it's nice on a sunny day, and the desserts are trustworthy, so if you stop by Yeonnam-dong I totally recommend visiting Jam Jam haha Next time I'll come for brunch!! A Yeonnam-dong café I'd return to 120%.

Where it is

Jam Jam잼잼

24 Seongmisan-ro 29-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 성미산로29길 24 지하1층

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Local places · Cafés