Sinnonhyeon breakfast café with a fold pork sandwich: Selecto Coffee

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café a short walk from Sinnonhyeon Station in Seocho, Seoul. Before a morning appointment, a fold pork sandwich and an iced americano (₩3,800) made a filling breakfast, and Selecto Coffee also switches between staffed and self-service hours and offers five bean choices. An easy stop from early morning right through to late at night.

Exterior of Selecto Coffee near Sinnonhyeon Station

Good to know

Address
31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul
Hours
Open 24 hours, every day
Staffed hours
Mon–Fri 08:00–22:00 / Sat–Sun 10:00–21:00
Self-service hours
Mon–Fri 22:00–08:00 / Sat–Sun 21:00–10:00
Americano
₩3,800
Bean options
Mocha Blend, Blue Mountain Blend, Hwasa, Geisha Blend, Decaf (sugarcane process)
Price reference
₩3,800 ≈ $2.8 (2026-09-15)

as written by the visitor on Sep 13, 2026

Exterior of Selecto Coffee near Sinnonhyeon Station

I had a morning appointment near Sinnonhyeon Station and rushed out to Seoul without eating breakfast, so I needed somewhere quick to grab a meal. Right near Sinnonhyeon Station I spotted Selecto Coffee, a 24-hour café 🔥 The clean exterior caught my eye right away, and I ended up having a solid meal before heading off to my schedule!! ✨

Selecto Coffee Sinnonhyeon: address, hours and location

Store information at Selecto Coffee Sinnonhyeon Branch

A stylish, comfortable space with a staffed/self-service hybrid system 🌿

Café space with staffed and self-service operation info

Walking in, I was greeted by a cozy, warm-toned interior.

Cozy-toned café interior

From the bar seats by the full-length windows to the plush sofa seating, the space was really well put together —

Bar table by full-length windows and sofa seating

perfect for spending time alone taking in the view outside, or having a relaxed conversation 🪑

Café seating area
Café seating area
Café seating area
Café seating area

How the 24-hour service works near Sinnonhyeon Station

This place is especially great for offering a comfortable spot to rest around the clock.

24-hour café operating space

On weekdays, from 8am to 10pm, friendly staff are on hand running the store; from 10pm to 8am the next morning, it switches over to an easy self-service system.

Café space during self-service hours

Being able to drop in any time, even late at night or in the early hours, without worrying about anything was the best part 🌙 I also spotted quite a few travelers visiting Seoul!!!

Five special bean choices at Selecto Coffee ☕

Selecto Coffee Sinnonhyeon Branch uses a precise Auto Brew machine to serve consistently excellent coffee every time.

Auto Brew machine and coffee menu
Menu showing five bean options

Looking at the menu, there were as many as five bean types, so there were really plenty of options for every taste!!

  • Mocha Blend
  • Blue Mountain Blend
  • Hwasa
  • Geisha Blend
  • Decaf (sugarcane process)

The basic americano menu is priced at a very kind ₩3,800, so you can enjoy high-quality coffee at a great price 💸

Fold pork sandwich with an iced americano 🥪

Fold pork sandwich with iced americano

The fold pork sandwich and iced americano I ordered for breakfast that morning turned out to be a total success.

Fold pork sandwich served on a tray

The fold pork sandwich, served neatly and prettily on a tray, was packed between thick slices of bread with lettuce, tomato, and soft, finely shredded fold pork meat.

Fillings inside the fold pork sandwich

The moment I took a bite, the savory, salty fold pork seasoning burst together with the crisp freshness of the vegetables — it was excellent as a meal replacement 😋

Pairing it with a sip of the cool americano, cleanly extracted from the Auto Brew machine, refreshed my palate and swept away all my morning fatigue.

Showcase of cakes and bagels
Showcase of desserts and cookies

Besides sandwiches, the showcase was full of various cakes, bagels, cake slices, and cookies, so it's also perfect for a dessert run 🍰

From breakfast to late-night coffee in Seocho

A café near Sinnonhyeon Station you can use comfortably 24 hours a day 🌙 Deep, consistently high-quality coffee extracted with the Auto Brew machine ☕ Five bean choices — mocha, blue mountain, hwasa, geisha, decaf — and the americano is ₩3,800 ✨ If you're looking for a spacious, comfortable café near Sinnonhyeon Station, this one's a good pick.

If you want a hearty brunch early in the morning near Sinnonhyeon Station, or want to try a specialty coffee blend to match your taste any time of day, be sure to visit Selecto Coffee Sinnonhyeon Branch. I'll definitely be back when I have plans in the area 🤍

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés