Gwangjang Market bakery: soybean powder injeolmi pie, Ssuk's Choco Pie

Dessert isn't eaten with your stomach — it's eaten with your ♥️ heart.

Hello 👋 it's me 🙋‍♀️ I went to Gwangjang Market today. Why? Yukhoe (raw beef)? Bindaetteok (mung bean pancake)? Nope. I went there dead set on kidnapping this one thing.

A thin, crisp chocolate shell wrapped around a dense, chewy bread crust, with a 100% milk fresh cream melting inside — perfect harmony. This is 'Ssuk's Choco Pie Seoul,' the Gwangjang Market spot that's shot straight to the top of my dessert rankings lately.

Where is Ssuk's Choco Pie Seoul, and what do the sets cost?

Ssuk's Choco Pie Seoul sits inside Gwangjang Market and is open daily from 10:00 to 19:00. They close early once ingredients run out, so give yourself some time buffer. This time I picked the Ssuk's 6-piece set — it keeps for 3 days refrigerated or 2 weeks frozen, and eating it ice-cold is non-negotiable.

• Location: Inside Gwangjang Market (25 Jongno 32-gil, 1F, Jongno-gu, Seoul, South Korea)
• Hours: Daily 10:00–19:00 (closes early when sold out)
• Ordered: Ssuk's 6-piece set
• Storage: Refrigerate up to 3 days, freeze up to 2 weeks (chill it before eating — a must!)

The bear and panda photo zone at the green storefront

The storefront of Ssuk's Choco Pie Seoul is a bright, unmissable green even from a distance. Two panda plushies dangle from the green pillars, and my heart went 💗 bounce bounce the moment I saw them. The entrance alone is no ordinary sight. It was too cute to just walk past.

There's an adorable bear-shaped full-length mirror waiting inside, so everyone will be busy snapping 'mirror shots.'

They've decked the place out to be deliberately cute, and I lost count of how many times I hit the camera shutter.

Even the bottle holding the milk tea is bear-shaped, if you can believe it. Pure danger zone for the heart.

After getting distracted by how cute the store was, I made sure to grab my original mission: the 'Ssuk's 6-piece set.'

• 3-piece set — ₩13,400
• 6-piece set — ₩24,800

Mission accomplished 🙏 Time to browse the rest of Gwangjang Market at leisure and head home~

Tasting all six Ssuk's mugwort choco pie flavors

Geomundo sea-breeze mugwort (original) | 4,500 won

The highest dessert praise pops out immediately: 'It's not too sweet, and it's delicious!' One bite gives a satisfying crack of thin chocolate, followed by dense, fudgy mugwort bread. The generous 100% milk fresh cream inside balances beautifully with the bittersweet mugwort aroma, making it feel premium. Not a forced sweetness — a pleasant sweetness that hits your brain in the best way.

Mugwort injeolmi with soybean powder | 4,800 won

Inside the deep mugwort pie shell: chewy domestic rice cake, injeolmi (sweet rice cake) cream bursting with nutty flavor, and soybean powder dusted on top! It's the ultimate chewy, nutty texture that hits the old-school Korean sweet tooth dead on. A genuine 'grandma's taste' sniper.

It's surprisingly not sweet at all, so paired with a sip of Americano, you can knock out two or three in no time. (Oh well, that's just my style 💕)

Nonsan strawberry | 4,700 won

Of course anything with strawberries brings that refreshing bright note! Instead of artificial syrup, the subtle fragrance of real fruit flesh bumps up the whole set's quality — an indispensable flavor. Now I understand why you can't just buy one of these.

Gwangju real chocolate | 4,600 won

Rich, fudgy chocolate cream studded with crunchy chocolate chips — guaranteed sugar recharge. Both the outside and inside are packed with deep chocolate flavor, so any chocolate fanatic will fall for this one unconditionally.

Udo peanut | 4,600 won

How can something this subtle in aroma taste this rich? A pie where clean-island Udo peanuts meet nutty peanut cream to show off the essence of nuttiness. The crunchy peanut topping on the outside adds texture too, and the deep flavor keeps building the more you chew.

Mugwort whole red bean | 4,700 won

Inside a domestic mugwort pie shell: a combination of 100% domestic red bean paste and soft chilled fresh cream packed to bursting. One bite and the sweet red bean, cozy cream, and mugwort aroma come together as a trinity — this one seems perfect as a gift for older relatives. Which one's your pick??!

How to eat Ssuk's choco pies: chill them first

💡 A tip from a self-proclaimed dessert expert — always chill Ssuk's Choco Pie before eating! The chocolate shell turns satisfyingly crisp, and the fresh cream inside firms up like cool ice cream, doubling the texture.

Choco pie lovers and dessert maniacs need to remember this place! A real Gwangjang Market bakery that goes head-to-head on quality alone — experience the fudgy, sweet happiness at Ssuk's Choco Pie Seoul. 🎁🎁🎁 Whether it's a small gift to yourself or a thoughtful dessert for friends, it's a choice you won't regret.