Hair salon in Seongdong, Seoul for sleek hair: Urban Ground Hair

In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul. After a consultation, I had a tassel cut, hair straightening, a root perm, and a hair treatment over about three hours to tame my frizzy hair. The neat result and the designer’s detailed explanations of each step and aftercare left me satisfied.

Representative photo from Urban Ground Hair Sangwangsimni Station Branch

Good to know

Salon
Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점)
Address
2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
Getting there
Accessible from Exit 4 of Sangwangsimni Station; take the elevator to the second floor.
Hours recorded in the original post
Tue–Sat 10:00 AM–8:00 PM; Sun 10:00 AM–7:00 PM; closed Mon
Services received
Tassel cut, hair straightening, root perm, and hair treatment
Service time
About 3 hours for this visit
Reservation
Visited after booking through Naver Reservation

as written by the visitor on Aug 21, 2026

I was concerned about my frizzy, unruly hair. Without having decided exactly what style to choose, I went to Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) for a consultation first.

Representative photo from Urban Ground Hair Sangwangsimni Station Branch

How do you get there from Sangwangsimni Station?

It was easy to reach from Exit 4 of Sangwangsimni Station. The salon is on the second floor of the VIP Building at 353 Wangsimni-ro, Seongdong-gu, Seoul, and it is right there when you take the elevator up.

Exterior of Urban Ground Hair Sangwangsimni Station Branch
Directions to a hair salon near Sangwangsimni Station

The hours recorded in the original post were 10:00 AM to 8:00 PM from Tuesday through Saturday, 10:00 AM to 7:00 PM on Sunday, and closed on Monday.

Store information near the Urban Ground Hair entrance
Information about Urban Ground Hair visit benefits

What was the service like with a reservation?

I visited after making a reservation through Naver. At the time of my visit, they were advertising Naver Reservation benefits and a first-visit discount event. I did not record the specific discount amount or eligibility conditions.

Each locker had a name label, which made the preparation feel thoughtful. They also had fabric deodorizer, hand cream, and lint rollers for removing hair from clothing.

Hair salon locker area for reserved visitors
Convenience items prepared near the salon lockers
Event information at the time of the salon visit

Before the service, I chose an Americano from several drink options. I drank the strong coffee, served with snacks, during the roughly three-hour appointment.

Drink provided before the hair salon service
Americano and snacks served before the service

Was the space comfortable during the long appointment?

The salon was spacious and clean. There was room between the seats, so I felt that everyone’s personal service space was well maintained.

Spacious interior of Urban Ground Hair
Salon interior with space between the seats

The shampoo area was also kept neatly organized. My hair was washed nearly three times during the service, and the chair was so comfortable that I felt sleepy each time.

Neatly organized hair salon shampoo area

Which services did I choose for my frizzy hair?

Before the service, the remnants of my previous perm were frizzy, making my hair look untidy. I did not have a clear idea of what I wanted, but after talking with the designer, I was offered two styles that would suit me.

Frizzy hair before straightening and a root perm

In the end, I chose a neat tassel cut. I also decided to have hair straightening to smooth out the remaining uneven curls and a root perm for the flattened sides. After being told that frequent perms had damaged my hair, I also received a hair treatment.

Consultation on a tassel cut and hair condition

The designer also showed me reference photos while explaining the tassel cut and styling. It made the finished style easier to understand than an explanation alone.

What was the hair-straightening and root-perm process like?

First, my hair length was trimmed, the solution was applied carefully, and then heat was used. Because the degree of damage differed across my hair, the healthy and damaged sections were treated separately in two rounds.

Trimming, solution application, and heat treatment process

Next came the hair treatment. While I waited after nutrients were applied to my hair, a towel was placed behind my neck at the shampoo bed, which made it comfortable.

Hair treatment applying nutrients to damaged hair
Hair-straightening and root-perm service process

Having the hair straightening and root perm together made the process complicated and hands-on. The designer handled every service and explained each stage in detail, which gave me confidence. This appointment took about three hours.

How did my hair change after the service?

The frizzy remnants of my perm were smoothed out, and my hair fell neatly into place. I was satisfied because it gave me the tidy impression I wanted.

Neatly styled hair after straightening and a root perm
Tassel cut style falling neatly after the service

I liked that the consultation helped me settle on a direction even though I had not decided on a style. The designer also explained aftercare methods in detail once the service was finished.

After finishing the service at Urban Ground Hair

Where it is

Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점)어반그라운드헤어 상왕십리역점

2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층

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