Seoul Station sandwich shop, 30-minute fig baguette wait: Dance Dance

Dance Dance Dance Seoul Station: hours, location and prices

Dance Dance Dance Seoul Station is a sandwich shop at basement level 3, B306-2, 14 Sejong-daero, Jung-gu, Seoul, South Korea. It's open daily 07:00–19:00 (last order 18:30), takes group orders, offers takeout and delivery, and gives the first 60 minutes of parking free.

How to walk there from Seoul Station Exit 4

To mark coming all the way to Seoul Station for a train, I tried the new menu item that's basically taken over my sandwich-loving algorithm haha — Dance Dance Dance's fig pistachio baguette. Dance Dance Dance Seoul Station sits right inside the Grand Central building, directly in front of Exit 4 of Seoul Station. Take the escalator outside down to basement level 3, walk in, and it's almost immediately in front of you — easy to find.

This was my first repeat visit since trying the summer-season corn tofu cream cheese baguette at the Hannam-dong branch. Back then I agonized between that and the pistachio baguette and ended up with corn, so I'm so happy this fig pistachio version has now shown up..

Inside the Grand Central B3 sandwich shop

The Hannam-dong location was mostly takeout with few seats, but the Seoul Station branch has plenty of seating and feels spacious and comfortable. I saw quite a few office workers in for lunch.

They've also launched a new choco baguette lineup — chocolate, matcha, and pistachio flavors. As a choco baguette lover, I was curious, but I passed on it today to rush and try the fig one before the season ends!!-

Menu and how kiosk ordering works

You order through the kiosk at the entrance. There are seasonal items, plus set menus that come with coffee or soup! From meal-worthy sandwiches to dessert-like sandwiches and scones — there's plenty to choose from, but since I just wanted something simple to eat on the train, I ordered only one thing: the fig baguette sandwich for ₩18,900.

And one great thing about Dance Dance Dance — they have health-conscious sugar-free drinks. Cold brew and decaf are both available too.

Next to the kiosk there's a display of baguettes, scones, and ciabatta. It looks like it's continually restocked, and the cod roe baguette also seemed pretty popular.

Shared tables, water refills and store rules

Everything is made fresh that day and served right after ordering, so I'd recommend eating within 30 minutes of purchase. If you can't eat it right away, refrigerate it and then air-fry at 180°C for 3 minutes!

For reference, group orders are possible if you contact the store 2–3 days in advance!

Since a lot of nearby office workers come in for lunch, the round tables inside become shared tables during the lunch peak. There's a separate sign on the table for shared-table use.

Water is sold separately and isn't provided free, but if you order coffee, they'll refill water into that same cup.

When your order is ready, they call your number from this spot!

Dance Dance Dance's coffee is also apparently tasty thanks to a collaboration with Vision Stroll. I wanted to try the coffee too, but since I only had time to grab the sandwich to-go before catching my train, I passed this time — I did try their drip bag back in Hannam-dong before, and it was good.

They also have oat latte and sugar-free drinks, which is great for vegans or anyone lactose-intolerant.

A 30-minute pickup wait before a train

There was a big backlog of orders ahead of mine, so it took roughly 30 minutes from order to pickup ㅠ.ㅠ If you're coming during a busy time like lunch, or before catching a train, it's better to visit with some extra time to spare!

Thankfully I managed to grab it and make my train in time. It was neatly taped shut for packaging. The label reading "pig p" seems to mean fig pistachio.

What the fig pistachio baguette tastes like

The fig pistachio baguette is a fall-season item with pistachio tofu cream cheese made from 100% pistachio paste, fig jam, and fresh fig on top. Fig and pistachio together — can't go wrong, honestly..

The pistachio tofu cream cheese is spread on thick — there's even crushed pistachio sprinkled over the fig.

I've tried three items here now, and this is the best one!! The pistachio cream cheese is genuinely nutty and delicious. There's fig jam inside too, so it's sweet overall, and even though it's called tofu cream cheese, the tofu flavor doesn't stand out at all. How do they even make it that way (?) The pistachio tofu cream cheese was so thick and generous that I didn't have to ration it out haha. All month I kept thinking 'ah, I need to go eat the Dance Dance Dance fig thing,' and I finally did — here's the report ✨