Sinnonhyeon hair salon root magic and A-course clinic: Heeol Hair

In short

Heeol Hair Gangnam Flagship Store is an English-speaking hair salon on Bongeunsa-ro 4-gil, between Sinnonhyeon and Gangnam stations in Seoul. Because the hair had been colored only recently, Heeol Hair used a gentle solution for root magic straightening and added an A-course clinic, and the hair stayed smooth even without blow-drying, with no new damage. Foam neutralizing done lying down made the repeat visit comfortable from start to finish.

Calm hair texture after root magic straightening and clinic

Good to know

Address
3rd floor, 37 Bongeunsa-ro 4-gil, Gangnam-gu, Seoul
Hours
Daily 10:00–19:00 (days off vary by designer)
Parking
Up to 4 hours free at Megabox City or Gangnam Jump Milano, a 2–4 minute walk away
Treatment received
Root magic straightening + A-course clinic
Other
Pets welcome, English-speaking staff available

as written by the visitor on Sep 20, 2026

Hair texture at Heeol Hair Gangnam after root magic straightening

I went back to Heeol Hair Gangnam Flagship Store, where I was really happy with root magic straightening before. My previous designer, Deputy Manager Jo Eun, didn't have a slot that matched my schedule, so I dug through reviews and booked with Designer Lee Hyun instead — and I was just as satisfied this time. Here's my repeat-visit review.

Location and parking at Heeol Hair Gangnam

Heeol Hair Gangnam Flagship Store is at 37 Bongeunsa-ro 4-gil, Gangnam-gu, Seoul, open daily 10:00–19:00 (days off vary by designer). Pets are welcome and parking is available.

Exterior of the Heeol Hair Gangnam Flagship Store building near Sinnonhyeon Station
Exterior of Heeol Hair Gangnam Flagship, a hair salon near Sinnonhyeon Station

It's near Gangnam Station CGV, within a 10-minute walk from either Gangnam or Sinnonhyeon Station.

Street view and access route around Heeol Hair Gangnam

Public transit access is great, but if you drive, this is a rare Gangnam salon offering up to 4 hours of free parking within a 2–4 minute walk. ✔️ Megabox City / Gangnam Jump Milano

Interior atmosphere and amenities

Entrance area inside Heeol Hair Gangnam
Interior

Even at the very first slot on a weekend morning, 10 a.m., customers poured in right at opening. There were foreign clients too, and staff who speak English were on hand, so communication was smooth.

Reception desk area at Heeol Hair Gangnam

From the moment you walk in, Heeol Hair Gangnam greets you with such a kind, comfortable welcome and warm vibe — it's the kind of Sinnonhyeon-area hair salon that just puts you in a good mood ♥

Treatment area with wood-tone interior at Heeol Hair Gangnam
Seating by the full-length windows at Heeol Hair Gangnam

The wood-tone interior and full-length windows give a nice sense of openness with a touch of atmosphere, so even long treatments like straightening, perms, or coloring feel comfortable to sit through.

Entrance to the separate men's and women's restrooms inside the salon

There are separate men's and women's restrooms inside the salon, so no awkward moment of stepping outside in a gown with something on your head haha.

Price list

Price list organized by staff rank at Heeol Hair Gangnam
Price list

Prices are organized by staff rank, which makes them easy to compare. For more detailed treatment pricing, it's best to check the Naver reservation page.

Consultation for root magic straightening on color-treated hair

Wavy hair before root magic straightening
Root magic straightening & clinic at a Gangnam-area hair salon

Root magic straightening — I do it regularly, and the time had finally come again. Even with blow-drying, my hair wouldn't stay calm and kept curling.

After reading reviews, I booked with Designer Lee Hyun, and the consultation was thorough from the start. Since I'd colored my hair recently, she let me know beforehand that the solution touching it could cause slight color fading, and she adjusted to a gentler solution for my hair's condition. I also decided to add the A-course clinic on top.

Treatment gown with a name tag attached
Preparation with a disposable cover for the treatment

They gave me a gown with my own name tag on it, and used disposable covers for cleanliness, which I appreciated — zero grossed-out feeling. 🫧

The root magic straightening + A-course clinic process

Shampoo process before treatment in the shampoo room

Shampoo first. No assistant — Designer Lee Hyun did everything herself from start to finish.

Applying straightening solution to the roots

Carefully applying the solution to the roots—

Then wrapped and left to sit, while Designer Lee Hyun checked whether the solution had absorbed well before moving me to the shampoo room!

Choco latte served during the wait
Seating area with a charger provided while waiting

Heeol Hair Gangnam is honestly a go-to for a good choco latte.. 🖤 And without even asking, they brought me a charger, so I got to sit comfortably scrolling my phone.

Resting after moisture/oil protein application in the A-course clinic

Rinsed with the A-course clinic shampoo, then applied moisture/oil protein, put a hot pack on my neck, and rested a bit. Absolute paradise ,, 🫧

Straightening hair with a flat iron during the root magic process

Then the real straightening began with the flat iron, section after section .. ✨ She carefully smoothed even near the hairline.

Mid-process shot with hair straightened all the way to the hairline

Once the wavy hair was fully straightened, I lay down in the shampoo room for neutralizing. Normally neutralizing is done sitting up and feels cold — having the solution sprayed on like that is genuinely unpleasant — but at Heeol Hair Gangnam, the foam neutralizing is done lying down comfortably, so every step felt easy.

Root magic straightening: before and after

Before shot of messy hair prior to root magic straightening
Before & After
Wavy, grown-out crown area before treatment

Before: wavy and messy hair ,, ^^ Especially at the crown, where the straightening had grown out, it looked scattered and unruly even after blow-drying.

Calm hair texture after root magic straightening and clinic

After: after getting root magic straightening and the clinic together with Designer Lee Hyun at Heeol Hair, a Sinnonhyeon-area hair salon, my hair became so calm. And thanks to the hair care treatment done alongside, there was definitely no damage.

Before and after comparison shot of the root magic straightening
Hair looking calm after treatment even without blow-drying

✔️ Before and after at a glance The before shot is a bit flat because I hadn't washed my hair before going ,,^^ but after the root magic straightening, the calmness is on another level even without blow-drying.

Between the kind service, easy access, great atmosphere, and real skill, this Sinnonhyeon-area hair salon earned a full 100 in satisfaction. If you're looking for a Gangnam hair salon for straightening, coloring, or a cut, it's worth a visit.

Where it is

Heeol Hair Gangnam Flagship Store희올헤어 강남본점

37 Bongeunsa-ro 4-gil, 3rd floor, Gangnam-gu, Seoul, South Korea서울특별시 강남구 봉은사로4길 37 3층

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