Flounder and rockfish for two, self-serve kimchi pancake: Namdong raw

In short

Veteran General Fish Market Incheon City Hall Branch is a raw fish and seafood restaurant near Guwol-dong Plaza in Namdong, Incheon. Visiting as a second-round spot, the writer ordered flounder + rockfish for two and bone spicy fish stew, plus corn salad, lettuce wraps, and self-fried kimchi pancake from the self-serve bar. It kept things lively while waiting for the sashimi, and worked well as a round-two drinking spot.

Veteran General Fish Market Incheon City Hall Branch main photo

Good to know

Order
Flounder + Rockfish (for 2), Bone Spicy Fish Stew
Self-serve bar
Extra side dishes, lettuce wraps, corn salad, self-fried kimchi pancake
Hours
Open 11:30 / Close Mon-Thu 00:30, Fri-Sat 01:30, Sun 01:00 (last order 30 min before close)
Parking
Limited underground parking, plus both roadside streets
Other
Groups, takeout, and reservations available
Location
1F 102-104, 120 Guwolnam-ro, Namdong-gu, Incheon, South Korea, near Guwol-dong Plaza

as written by the visitor on Sep 8, 2026

Veteran General Fish Market Incheon City Hall Branch main photo

This time I visited Veteran General Fish Market Incheon City Hall Branch as part of a Superchart taste-testing campaign~ Turns out this place has a ton of branches?! You've probably heard of it before, so I'm hoping this review helps if there's one near you.. I went as a second-round spot and I'll show you how I wrecked some sashimi and spicy fish stew!

Exterior of Veteran General Fish Market Incheon City Hall Branch in Guwol-dong

Where is Veteran General Fish Market Incheon City Hall Branch

Veteran General Fish Market Incheon City Hall Branch is located close to Guwol-dong Plaza (120 Guwolnam-ro, Namdong-gu, Incheon)

View of the storefront entrance near Guwol-dong Plaza
View of the building front at Veteran General Fish Market Incheon City Hall Branch
Restaurant entrance sign and signage
Walkway and entrance in front of the restaurant
Area around the entrance of the City Hall branch

What was the vibe like inside

Walking in, there were quite a lot of tables, and the whole place had that comfortably tipsy, loud and lively atmosphere where the drinks just keep flowing

Spacious hall interior with many tables
Seating in a lively, buzzing part of the restaurant
View of the hall with widely spaced tables

The menu lineup

The menu just doesn't end, right?? From raw sashimi to seafood to different kinds of stew, there were so many options to choose from

Menu board listing raw sashimi, seafood, and stews

Flounder + Rockfish (for 2) / Bone Spicy Fish Stew

Basic side dishes set out before the sashimi arrives
Grilled saury served as a basic side dish
Side dish plates arranged on the table

Basic side dishes plus grilled saury

Before the sashimi arrived, the basic side dishes were set out first, and the grilled saury I'd been debating whether to order also showed up 👍🏻

Self-serve bar with extra side dishes and wraps
Wrap vegetables and side dishes at the self-serve bar
Corn salad taken from the self-serve bar

What's at the self-serve bar

You can use the self-serve bar here too, so you can grab extra side dishes or wraps yourself if you're running low. And my favorite, corn salad — the corn salad didn't disappoint, and I kept picking at it while waiting for the sashimi hahaha

Self-fry kimchi pancake batter station

Frying your own kimchi pancake

And on one side of the self-serve bar, you could actually fry your own kimchi pancake too. You scoop out as much batter as you want and fry it yourself, and frying up a kimchi pancake while waiting for the sashimi seemed like it'd be fun. Turns out there was a reason everyone seemed a little tipsy — with endless snacks like this being served, how can you not drink haha. Looking into it, I saw reviews from other Veteran General Fish Market branches where people also fried their own kimchi pancake at the self-serve bar, so it seems like this is a shared self-serve setup across the franchise (though the operating style and menu might vary by branch).

A plate of flounder and rockfish sashimi for two

How did the flounder + rockfish for two taste?

Okay, the flounder and rockfish finally arrived. You know flounder, right? Firm, chewy, clean-biting, light white fish that's hard to dislike... practically impossible not to like. Rockfish is even more springy than flounder and has more umami. But since they're both white fish, I think they're the kind of sashimi you can eat cleanly without any oiliness or fishy smell 🤍 I honestly couldn't tell much of a texture difference between the rockfish and flounder while eating, but maybe because I've been eating raw shrimp sashimi and other varieties lately, I actually found myself craving this kind of basic sashimi that day. Both soy sauce and vinegar-chili sauce went well with it, and it was perfect for a second round!!! If you want more variety, check the menu and order something different hahaha eating just sashimi alone can feel a little lacking.

Bone spicy fish stew bubbling on the burner

Finishing with bone spicy fish stew

So I also ordered the hot soup, bone spicy fish stew~ Bubbling away, it was hot~ refreshing~ with a spicy kick, plus the flavor drawn out from the fish bones made it a great dish to spoon up while drinking. Finishing off a round of sashimi with a warm soup — what more do I need to say hahaha. The tables were spaced wide apart and there were plenty of them, so conversation was easy and fun, and being able to grab extra side dishes from the self-serve bar was convenient. I also love corn salad and being able to eat as much as I wanted was great, plus being able to fry your own kimchi pancake meant the wait wasn't boring at all.

Final shot of the table filled with sashimi and spicy fish stew

Hours and parking info

If you're near Incheon City Hall and want sashimi/seafood with a drink, Veteran General Fish Market Incheon City Hall Branch seems like a good pick!!! I also found out there are coupons available! Worth using haha

  • Business hours: Open 11:30 – Close Mon/Tue/Wed/Thu 00:30, Fri/Sat 01:30, Sun 01:00 (last order 30 min before close)
  • Parking available: Limited underground parking, plus both roadside streets
  • Groups, takeout, and reservations available

Where it is

Veteran General Fish Market Incheon City Hall Branch베테랑종합어시장 인천시청점

1F 102-104, 120 Guwolnam-ro, Namdong-gu, Incheon, South Korea인천광역시 남동구 구월남로 120 1층 102-104호

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