Hoe-makguksu with pollock jeotgal at Goshine Donghae, Jongno

In short

Goshine Donghae Makguksu Jongno branch is the first directly-run outlet of a makguksu (buckwheat noodle) restaurant run for two generations on Gangmun Beach, Gangwon-do, now set inside a hanok in Insa-dong, Jongno, Seoul. The writer ordered the pork belly set switched to hoe-makguksu loaded with pollock jeotgal, plus clear chodang sundubu (soft tofu), buckwheat salad gimbap, and half-and-half buckwheat pancakes, tasting the house-made buckwheat noodles and silky tofu. Five minutes from Anguk Station Exit 6, it's a solid pick for an atmospheric Korean-restaurant date in Insa-dong.

Main photo of Goshine Donghae Makguksu Jongno branch in Insa-dong

Good to know

Address
3 Insadong12-gil, 1st floor, Jongno-gu, Seoul, South Korea
Hours
Daily 11:00–21:30
Location
5-minute walk from Anguk Station Exit 6, next to Insadong Ssamziegil
Amenities
Group seating available, takeout, reservations, Wi-Fi
Seating
Mostly 4-person tables, spacious dining room
Ordering
Table-order tablet system
Ordered menu
Pork belly set ₩21,000 + hoe-makguksu change ₩3,000 / Clear chodang sundubu ₩10,000 / Salad buckwheat gimbap ₩7,000 / Half-and-half buckwheat pancakes ₩9,000
Signature dishes
Perilla oil makguksu, chodang sundubu, buckwheat gimbap, kkamak-jang pork belly

as written by the visitor on Sep 7, 2026

Main photo of Goshine Donghae Makguksu Jongno branch in Insa-dong

Today I want to introduce a place where you can enjoy cozy hanok vibes and proper Gangwon-do local food at the same time — Goshine Donghae Makguksu Jongno branch, well known as a Korean restaurant near Anguk Station!

Hanok exterior with the words 'house-made noodles' visible

5 minutes from Anguk Station Exit 6, a hanok Korean restaurant in Insa-dong

It's a 5-minute walk from Anguk Station Exit 6, so subway access is great, and it's right next to Insadong Ssamziegil, which made it perfect for a date. I loved the atmospheric hanok exterior, and seeing the words 'house-made noodles' made me want to dive into the makguksu (buckwheat noodles) right away, haha.

  • Address – 3 Insadong12-gil, 1st floor, Jongno-gu, Seoul, South Korea
  • Hours – Daily 11:00–21:30
  • Amenities – Group seating available, takeout, reservations, Wi-Fi
Entrance area of the restaurant

I was already excited about the house-made noodles, and curious how good the buckwheat gimbap would be from the place that first invented it.

Cozy interior décor

Especially since this is the first directly-run branch, in downtown Seoul's Insa-dong, of a restaurant with a proud two-generation history on Gangmun Beach in Gangwon-do — my expectations were high, and the cozy interior put me at ease right away.

Spacious dining hall with 4-person tables

Seating and atmosphere

Most tables were set up for four people like this, and the dining room was bigger than expected, so we could eat comfortably.

Table-order tablet menu screen
Makguksu and rice dish menu lineup
Drinks menu including dongdongju

What we ordered and the prices

You order through a table-order tablet, and there was a wide range of dishes ready — from sets to makguksu, rice dishes, buckwheat gimbap, and side dishes, haha. The signature menu items are perilla oil makguksu, chodang sundubu (soft tofu), buckwheat gimbap, and kkamak-jang pork belly, and since we wanted to try a variety, we ordered several dishes, haha.

  • Pork belly set ₩21,000 + change to hoe-makguksu ₩3,000
  • Clear chodang sundubu ₩10,000
  • Salad buckwheat gimbap ₩7,000
  • Half-and-half buckwheat pancakes ₩9,000

The drinks and alcohol menu was simple, but I thought it was a nice touch that they had dongdongju (rice wine) available.

Also, maybe because the original branch started in Gangwon-do, there was a corner selling Gangwon-do souvenirs, and the interior really matched the hanok setting beautifully.

Neatly plated table spread of ordered dishes

The food arrived so neatly plated that I felt great even before taking a bite — the generous portions and varied spread were really satisfying.

Hoe-makguksu topped with pollock jeotgal
Close-up of the hoe-makguksu

So how does the hoe-makguksu with pollock jeotgal taste?

First up, the mixed makguksu made with house-made noodles and topped with pollock jeotgal (fermented pollock relish) — there was a generous amount of the jeotgal, so I could really enjoy its rich umami.

Mixed hoe-makguksu with pollock jeotgal
Pollock jeotgal and buckwheat noodles lifted together with chopsticks

The pollock jeotgal was really soft, and each bite delivered a rich umami flavor. I liked that the seasoning wasn't too sharp — the jeotgal and noodles were well balanced, making for a really well-rounded mixed makguksu.

House-made buckwheat noodle strands

Since the buckwheat noodles are house-made, you could really taste the subtle buckwheat aroma in the noodles — genuinely delicious, haha.

Plate of pork belly from the pork belly set
A piece of pork belly topped with green onion kimchi

The pork belly that came with the set

And the pork belly that came with the set — boiled without any gamey smell, so tender and delicious, and pairing it with green onion kimchi was a great combination too.

A bowl of clear chodang sundubu

Chodang sundubu, made in the heart of Seoul

And this is chodang sundubu (soft tofu), the dish I usually seek out when I visit Gangneung — I really loved that you can get this level of quality in the heart of Seoul.

Scooping it up like this, the soft tofu rose in soft, cloud-like curds that looked so appetizing,

A spoonful of soft, cloud-like chodang sundubu

and once in my mouth, it just melted away, leaving a really rich, nutty flavor — genuinely delicious chodang sundubu! The clean, nutty taste was great on its own, but if it's a bit bland for you, you can mix in the seasoning sauce served on the side, haha.

A plate of salad buckwheat gimbap
Cross-section of buckwheat gimbap packed with vegetables
A piece of buckwheat gimbap picked up with chopsticks

Salad buckwheat gimbap and half-and-half buckwheat pancakes

And this is the buckwheat gimbap first created by Goshine Donghae Makguksu, truly famous as a Korean restaurant near Anguk Station — packed with buckwheat noodles and crisp, fresh vegetables. One bite delivers a great texture, soft buckwheat noodles, and the freshness of the sauce, all coming together into a really healthy, delicious combination.

Crispy half-and-half buckwheat pancakes

And then there's buckwheat pancakes, which our little one loves — she doesn't like the steamed kind, but likes the kind that's fried in oil like this. The visual of the crispy fried pancakes here was already so appealing.

Cross-section of the meat buckwheat pancake
Cross-section of the kimchi buckwheat pancake

Since it was half-and-half, we got to enjoy two flavors — a meat pancake with a clean, well-balanced meat flavor, and a kimchi pancake with a nicely spicy kick, haha. Both were great side dishes to share alongside the other dishes.

Would I recommend this for a Korean-restaurant date in Insa-dong?

I visited Goshine Donghae Makguksu, which I'd recommend as a Korean-restaurant date spot near Anguk Station where you can feel the quiet charm of a hanok in the middle of a busy city while tasting proper Gangwon-do local food. If you're looking for a restaurant near Anguk Station or a Korean restaurant in Insa-dong with real atmosphere, I definitely recommend stopping by Goshine Donghae Makguksu Jongno branch — a place that's already appeared on TV, which only adds to the trust!

Where it is

Goshine Donghae Makguksu Jongno branch고씨네동해막국수 종로직영점

3 Insadong12-gil, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 인사동12길 3 1층

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