Jongno bakery for market dessert souvenirs: Ssuk's Choco Pie Seoul

In short

Ssuk's Choco Pie Seoul is a bakery in Jongno, Seoul, tucked into a Gwangjang Market alley. I browsed mugwort red-bean, injeolmi, strawberry, and Udo peanut choco pies before packing an assorted six-piece box. Verdict: a polished dessert souvenir worth adding to a Gwangjang Market food crawl.

Jeju Udo peanut choco pie topped with chopped peanuts

Good to know

Gift set contents
Six-piece set of scones and cookies
Six-piece choco pie set
An assorted box with a selection of different flavors

as written by the visitor on Sep 12, 2026

On a beautiful day, I went out to Gwangjang Market because I wanted to soak up that lively market atmosphere. While browsing the alleys packed with all kinds of food, I found a special dessert! Among the food alley spots people line up for, I found a bakery that is just perfect for gifting. I recommend it to anyone looking for Gwangjang Market eats!

Gift-worthy bakery in Gwangjang Market's food alley

Ssuk's Choco Pie Seoul found in a Gwangjang Market alley

This spot with the eye-catching green sign is Ssuk's Choco Pie Seoul's Gwangjang Market branch. Even in the market alley, its distinctively fresh green exterior made it easy to spot from afar.

Exterior of Ssuk's Choco Pie Seoul's Gwangjang Market branch with a green sign

Neat sample box packages were also displayed out front, so I could see the set contents at a glance.

Sample choco pie box packages displayed in front of the shop
Gift packaging options in front of Ssuk's Choco Pie Seoul

The shelves were styled so tastefully that it felt like I had stepped into a trendy little gift shop~!? The packaging was so clean and polished that it looked great for giving to friends and people around me.

Tastefully decorated bakery shelves and packaging

Choco pie and bakery gift-set options

The display case was neatly stocked with all kinds of choco pie bakery treats. This place has actually become well known as an unusual dessert among Gwangjang Market's signature foods!! Each variety had a detailed label, so it was easy to choose according to my taste.

Display case of assorted choco pie bakery treats with labels

They also sell a well-priced six-piece gift set of scones and cookies, with lovely combinations ranging from Geomundo sea-breeze mugwort scones to Korean soybean tofu chocolate macadamia. Buying the set comes with an extra discount, making it even better value.

Six-piece gift set of scones and cookies

A closer look at each choco pie flavor

Sea-breeze mugwort whole red-bean choco pie

The first one to catch my eye was the sea-breeze mugwort whole red-bean choco pie, made with 100% Korean whole red beans. Just looking at the soft chilled fresh cream with sweet whole red beans made my mouth water, haha. Rich mugwort dough and red-bean paste are a combination everyone, young and old, would love!! The gift-box design is luxurious too, making it perfect for older recipients.

Sea-breeze mugwort whole red-bean choco pie and gift box

Gwangju real chocolate pie

The Gwangju real chocolate pie, sure to satisfy a sweet craving, is another popular item. It is filled with crunchy chocolate chips and soft fresh cream, and its deep chocolate flavor looked ideal when I needed a sugar boost.

Gwangju real chocolate pie with chocolate chips and fresh cream

Sea-breeze mugwort injeolmi pie

The best-selling sea-breeze mugwort injeolmi pie, with its chewy rice cake, also caught my eye. Korean glutinous-rice cake is generously paired with nutty injeolmi (roasted soybean powder rice cake) fresh cream and soybean powder. If you have an old-fashioned Korean palate... absolutely add the sea-breeze mugwort injeolmi one!!

Sea-breeze mugwort pie with glutinous-rice cake and injeolmi fresh cream

Geomundo sea-breeze mugwort original

If you love mugwort~! I recommend the Geomundo sea-breeze mugwort original. Its rich mugwort aroma gently spreads through the mouth and blends perfectly with the soft fresh cream. It is not overpowering, and the distinctive fragrant depth of mugwort really comes through, so you can properly enjoy its natural flavor.

Geomundo sea-breeze mugwort original choco pie

Nonsan strawberry choco pie

There was also a Nonsan strawberry choco pie for anyone wanting something refreshing. It is generously filled with sweet-tangy handmade strawberry purée and chilled fresh cream for an extra bright note! The pairing of sweet chocolate cake and tart strawberry jam is beyond words—obviously, it is seriously delicious.

Nonsan strawberry choco pie with handmade strawberry purée and fresh cream

Jeju Udo peanut choco pie

Lastly, I could not leave out the wonderfully nutty Jeju Udo peanut choco pie. It is generously topped with crunchy chopped peanuts, giving it a fantastic bite, while Udo peanuts' distinctive deep nuttiness and sweetness strike a fantastic balance. It is mild and nutty, so it would be lovely alongside coffee too.

Jeju Udo peanut choco pie topped with chopped peanuts

When you cannot decide, choose the assorted six-piece set

Not sure which one to pick? This set, which lets you pack a nice variety of every flavor into one box, was such a great option. The box itself is sturdy and clean, making it just right for gift wrapping. When you are torn over which flavor to choose, this assorted six-piece set is the best choice.

Assorted six-piece choco pie set packed with multiple flavors

After much deliberation, I chose the generously filled set and had it carefully packed!! Ssuk's Choco Pie Seoul, which I found while exploring Gwangjang Market's food spots, is simply excellent for gifting too. Be sure to add Ssuk's Choco Pie Seoul to your list of distinctive Gwangjang Market foods and stop by.

Where it is

Ssuk's Choco Pie Seoul (쑥스초코파이 서울)쑥스초코파이 서울

1F, 25 Jongno 32-gil, Jongno-gu, Seoul, South Korea (서울특별시 종로구 종로32길 25 1층)서울특별시 종로구 종로32길 25 1층

Open in Google Maps

Local places · Cafés