Fold pork sandwich split with a friend, Saturday at Selecto Coffee

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café near Sinnonhyeon Station in Seocho, Seoul. Visiting around 5:40pm on a Saturday, the writer ordered a fold pork sandwich for ₩7,000, a lemonade for ₩5,500, and a café latte for ₩4,800, splitting the sandwich with a friend. The bread was moist with a spicy finish that cut through the meat's richness, and with a printer on site, it doubled nicely as a quick lunch-and-work spot.

Exterior of Selecto Coffee Sinnonhyeon Branch with its orange selecto logo

Good to know

Fold pork sandwich
₩7,000
Lemonade
₩5,500
Café latte
₩4,800
Chewy bagels
₩2,900, ₩3,200
Hours
24 hours; unmanned after 8pm
Amenity
Printer available
Location
31 Gangnam-daero 79-gil, Seocho-gu, Seoul, near Sinnonhyeon Station
Visit time
Around 5:40pm on a Saturday

as written by the visitor on Sep 7, 2026

Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station, from the outside

I had some business over in Gangnam and stopped by a café to rest for a bit — this one was Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe.

Even from the outside, the shop had that clean, tidy look Selecto is known for. The big orange "selecto" logo out front made it easy to spot even on a first visit.

Exterior of Selecto Coffee Sinnonhyeon Branch with its orange selecto logo

Stepping inside, there was a lot more than coffee — plenty of bakery items, desserts, and sandwich options for a light meal, so it seemed like a good place not just for coffee but for grabbing a quick bite too.

Interior of Selecto Coffee Sinnonhyeon Branch with bakery items and sandwiches ready

The fold pork sandwich that caught my eye, ₩7,000

One menu item in particular caught my eye: the fold pork sandwich.

It was priced at ₩7,000, and sat neatly packaged in its container.

Looking closer, there was a generous amount of filling between the bread along with lettuce, tomato, and other vegetables — clearly packed with a variety of ingredients at a glance. It seemed like a good choice for when you want something simple but not too light.

Fold pork sandwich displayed in its packaging container

Being individually wrapped also made it easy to carry around. It looked like a solid option for busy office workers grabbing a quick lunch, or for enjoying with coffee like a brunch.

Individually wrapped sandwiches in the Selecto Coffee Sinnonhyeon showcase
Selecto Coffee Sinnonhyeon 24

By around 7pm, it looked like a lot of the sandwiches had already sold out.

Showcase with most sandwiches sold out in the evening

There was a good variety of coffee too, so next time I'd like to try the coffee alongside some other desserts. Apparently Selecto Coffee is known for letting you choose from several types of beans depending on your taste.

24-hour operation, unmanned after 8pm

If you're looking for a café around Gangnam or Sinnonhyeon, accessibility is pretty decent here. The address is 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, 1st floor, very close to Sinnonhyeon Station.

What stood out was being able to use it late at night. According to the store information currently available, it's listed as operating 24 hours, and after staffed hours end (after 8pm), it switches to unmanned operation.

So it seemed like a great place not just for coffee and sandwiches during the day, but also for finding a café late at night.

Selecto Coffee Sinnonhyeon Branch has a clean space overall, so it felt comfortable to drop by for a quick coffee break or a simple meal. A 24-hour café near Sinnonhyeon Station.

Café interior with the kiosk and drink pickup area

Bakery display, and bagel and cake prices

To the right of the kiosk, all kinds of bakery items are on display. This is also where ordered drinks and food are picked up. A bakery café near Sinnonhyeon Station.

Bakery display and preparation area at the center of the café

Slice cakes and bakery items. This area sits at the center of the café, and it's where the drinks and sandwiches are made. I'd recommend it as a place worth trying near Sinnonhyeon Station.

Showcase displaying slice cakes and bakery items

Chewy bagels at ₩2,900 and ₩3,200. Pretty reasonable pricing for a café in Gangnam.

Chewy bagels displayed with price tags

The slice cakes are good value too.

Display case of well-priced slice cakes

What we ordered: sandwich, lemonade, café latte

Fold pork sandwich ₩7,000, lemonade ₩5,500, café latte ₩4,800. I liked that everything came out quickly after ordering.

The day I went was a Saturday around 5:40pm, and the shop wasn't crowded — just a few tables with customers.

Sandwich and two drinks on the table

Lemonade, ₩5,500.

A glass of lemonade from Selecto Coffee Sinnonhyeon Branch

Café latte, ₩4,800. I liked that the coffee wasn't too bitter — it had a nutty flavor and was smooth.

A café latte with smooth foam

Fold pork sandwich ₩7,000, lemonade ₩5,500, café latte ₩4,800. We split the sandwich between the two of us.

Fold pork sandwich split in half alongside the drinks

The fold pork sandwich had wonderfully moist bread

Fold pork sandwich, ₩7,000, tasted fresh — like something made not long ago. Most of all, the bread was moist and fluffy, which I really loved.

Earlier that same day at lunch I'd had a sandwich from a famous café — a sweet pumpkin sandwich with really delicious filling, but the bread was so chewy and tough it was uncomfortable to eat, so the comparison was immediate. This bread was genuinely good — it tore cleanly with each bite, which I appreciated.

And the finish had this spicy note that made it clean and tasty ~~~~ which is probably why there was no greasiness even with the meat inside. Overall verdict.

Cross-section of the fold pork sandwich showing the filling

A printer and spacious seating, good for getting work done too

There's a printer on site, so I'd highly recommend this place to anyone eating lunch while handling some quick work.

A printer set up inside the café

The café runs 24 hours and switches to unmanned operation from 8pm onward, apparently. It's spacious, so I'd also recommend it to office workers doing work in the evening.

Interior of the 24-hour café with spacious seating

A slice cake from a table event sticker

There were event stickers stuck to every table. Before leaving, I entered the Naver receipt event and received a random slice cake. Also, apparently you can enter without a receipt too, just by uploading a photo through Naver Map — that's how I did it and got mine.

Packaged container with the cheese slice cake received from the event

The cheese slice cake I received from the event, packed up in a container to take home.

Summary

  • Selecto Coffee Sinnonhyeon Branch, 1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, near Sinnonhyeon Station
  • Coffee, drinks, sandwiches, bakery items, slice cakes
  • Printer available; spacious, bright, comfortable, and quiet
  • 24-hour café

If you're looking for a café in Gangnam where you can also grab a simple meal, this is worth a visit. Next time I'd like to try a different sandwich along with another coffee menu item, and take my time enjoying it.

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés