Sinnonhyeon café with a tended self-serve machine: Selecto Coffee

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul. During staffed hours Selecto Coffee pulls Americanos from 5 bean blends, including Geisha and Mocha at 3,800 won each, and during unstaffed hours a self-service coffee machine takes over — one the staff kept checking and cleaning throughout. With a Geisha Americano and a ricotta cheese sandwich, this spacious Sinnonhyeon café is an easy place to sit for a while.

Two cups of Geisha and Mocha Americano

Good to know

Hours (Mon–Fri)
08:00–22:00 staffed / 22:00–08:00 self-service
Hours (Sat–Sun)
10:00–21:00 staffed / 21:00–10:00 self-service
Americanos from 5 bean blends
Mocha, Bright, Blue Mountain, Geisha — 3,800 won each; decaf 4,200 won
What we ordered
Geisha Americano, Mocha Americano, ricotta cheese sandwich
Address
1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul

as written by the visitor on Sep 13, 2026

Here's my review of the 24-hour café near Sinnonhyeon Station, Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe~!! The café is spacious and the coffee is great, so I'm recommending it!!

Selecto Coffee Sinnonhyeon hours: when is it staffed and when is it self-service?

  • Mon–Fri: 08:00–22:00 (staffed) / 22:00–08:00 (self-service)
  • Sat–Sun: 10:00–21:00 (staffed) / 21:00–10:00 (self-service)
Exterior of Selecto Coffee Sinnonhyeon Branch
Spacious entrance of Selecto Coffee near Sinnonhyeon Station
View around the entrance of Selecto Coffee Sinnonhyeon

The entrance is pretty spacious, right~?! Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe runs 24 hours a day~!! During staffed hours you can get coffee made with Selecto's own special beans, and during self-service hours you can still enjoy coffee easily and conveniently!!

Interior with signage explaining 24-hour staffed and self-service hours
Order counter at Selecto Coffee Sinnonhyeon

Selecto Coffee drink menu and prices

  • Mocha Americano ₩3,800
  • Bright Americano ₩3,800
  • Blue Mountain Americano ₩3,800
  • Geisha Americano ₩3,800
  • Decaf Americano ₩4,200
  • Selecto Latte ₩5,100
  • Nutty Cream Latte ₩5,100
  • Chocolat Cream Latte ₩5,100
  • Green Tea Cream Latte ₩5,100
  • Espresso ₩3,800
  • Café Latte ₩4,800
  • Cappuccino ₩4,800
  • Vanilla Bean Latte ₩5,400
  • Dolce Latte ₩5,400
  • Okinawa Brown Sugar Latte ₩5,100
  • Café Mocha ₩5,700
  • Caramel Macchiato ₩5,700
  • Retro Latte ₩4,100
  • Long Black ₩3,800
  • Double Shot Short Latte ₩4,500
  • Grain Latte ₩4,300
  • Green Tea Latte ₩4,800
  • Chocolate Latte ₩4,800
  • Royal Milk Tea ₩5,100
  • Black Sesame Oat Latte ₩5,300
  • Strawberry Latte ₩5,500
  • Brown Sugar Bubble Tea ₩5,800
  • Royal Milk Bubble Tea ₩5,800
  • Choco Frappe ₩4,500
  • Green Tea Frappe ₩5,800
  • Plain Yogurt Smoothie ₩5,800
  • Strawberry Yogurt Smoothie ₩5,800
  • Blueberry Yogurt Smoothie ₩5,800
  • Deeper Smoothie Strawberry ₩6,100
  • Deeper Smoothie Mango ₩6,100
  • Lemon Sparkling Ade ₩5,500
  • Grapefruit Sparkling Ade ₩5,500
  • Strawberry Sparkling Ade ₩5,500
  • Vita Booster ₩5,800
  • Green-Tox ₩5,800
  • Carrot Orange ₩5,800
  • Peach Iced Tea ₩4,200
  • Peach Ashotchu ₩4,700
Cakes in the Selecto Coffee dessert case
Display case with cakes and sandwiches
Full view of the bakery display at Selecto Coffee Sinnonhyeon

Desserts to go with all those drinks~~ Lots of cake varieties and lots of sandwich varieties too! There aren't sandwiches in this photo, but! By the time I was leaving, they'd restocked it full!!

Spacious seating area at Selecto Coffee Sinnonhyeon
Café hall with plenty of tables and chairs

How spacious is the seating, and how well kept is the self-serve coffee machine?

Selecto Coffee Sinnonhyeon has spacious seating and lots of it, which I love! That area blocked off over there is the self-service coffee machine! Not neglected — well maintained! Staff kept coming by to look after it~~?!

Area with the self-service coffee machine
Sign explaining the 5 coffee bean options
A cup of Geisha Americano
Mocha Americano at a table seat
Two cups of Geisha and Mocha Americano

Geisha vs Mocha Americano and the ricotta cheese sandwich at Selecto Coffee

Living up to its reputation as a Sinnonhyeon Station favorite, there are 5 types of beans here! Mocha Americano, Bright Americano, Blue Mountain Americano, Geisha Americano, and Decaf Americano~!! I tried the Geisha and the Mocha! I already love Geisha beans so I had high expectations, and yep — it was exactly that Geisha flavor I know!!

The ricotta cheese sandwich I ordered alongside~!! The filling was generous, so it was really filling!

Ricotta cheese sandwich with an Americano
Self-service machine upkeep and ricotta cheese sandwich at Selecto Coffee Sinnonhyeon

Spacious seats, delicious coffee, tasty sandwich — I recommend it!! If you're curious, go check it out haha!!!

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)서울특별시 서초구 강남대로79길 31 1층

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