Sinnonhyeon café with a tended self-serve machine: Selecto Coffee
In short
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul. During staffed hours Selecto Coffee pulls Americanos from 5 bean blends, including Geisha and Mocha at 3,800 won each, and during unstaffed hours a self-service coffee machine takes over — one the staff kept checking and cleaning throughout. With a Geisha Americano and a ricotta cheese sandwich, this spacious Sinnonhyeon café is an easy place to sit for a while.

Good to know
- Hours (Mon–Fri)
- 08:00–22:00 staffed / 22:00–08:00 self-service
- Hours (Sat–Sun)
- 10:00–21:00 staffed / 21:00–10:00 self-service
- Americanos from 5 bean blends
- Mocha, Bright, Blue Mountain, Geisha — 3,800 won each; decaf 4,200 won
- What we ordered
- Geisha Americano, Mocha Americano, ricotta cheese sandwich
- Address
- 1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
as written by the visitor on Sep 13, 2026
Here's my review of the 24-hour café near Sinnonhyeon Station, Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe~!! The café is spacious and the coffee is great, so I'm recommending it!!
Selecto Coffee Sinnonhyeon hours: when is it staffed and when is it self-service?
- Mon–Fri: 08:00–22:00 (staffed) / 22:00–08:00 (self-service)
- Sat–Sun: 10:00–21:00 (staffed) / 21:00–10:00 (self-service)



The entrance is pretty spacious, right~?! Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe runs 24 hours a day~!! During staffed hours you can get coffee made with Selecto's own special beans, and during self-service hours you can still enjoy coffee easily and conveniently!!


Selecto Coffee drink menu and prices
- Mocha Americano ₩3,800
- Bright Americano ₩3,800
- Blue Mountain Americano ₩3,800
- Geisha Americano ₩3,800
- Decaf Americano ₩4,200
- Selecto Latte ₩5,100
- Nutty Cream Latte ₩5,100
- Chocolat Cream Latte ₩5,100
- Green Tea Cream Latte ₩5,100
- Espresso ₩3,800
- Café Latte ₩4,800
- Cappuccino ₩4,800
- Vanilla Bean Latte ₩5,400
- Dolce Latte ₩5,400
- Okinawa Brown Sugar Latte ₩5,100
- Café Mocha ₩5,700
- Caramel Macchiato ₩5,700
- Retro Latte ₩4,100
- Long Black ₩3,800
- Double Shot Short Latte ₩4,500
- Grain Latte ₩4,300
- Green Tea Latte ₩4,800
- Chocolate Latte ₩4,800
- Royal Milk Tea ₩5,100
- Black Sesame Oat Latte ₩5,300
- Strawberry Latte ₩5,500
- Brown Sugar Bubble Tea ₩5,800
- Royal Milk Bubble Tea ₩5,800
- Choco Frappe ₩4,500
- Green Tea Frappe ₩5,800
- Plain Yogurt Smoothie ₩5,800
- Strawberry Yogurt Smoothie ₩5,800
- Blueberry Yogurt Smoothie ₩5,800
- Deeper Smoothie Strawberry ₩6,100
- Deeper Smoothie Mango ₩6,100
- Lemon Sparkling Ade ₩5,500
- Grapefruit Sparkling Ade ₩5,500
- Strawberry Sparkling Ade ₩5,500
- Vita Booster ₩5,800
- Green-Tox ₩5,800
- Carrot Orange ₩5,800
- Peach Iced Tea ₩4,200
- Peach Ashotchu ₩4,700



Desserts to go with all those drinks~~ Lots of cake varieties and lots of sandwich varieties too! There aren't sandwiches in this photo, but! By the time I was leaving, they'd restocked it full!!


How spacious is the seating, and how well kept is the self-serve coffee machine?
Selecto Coffee Sinnonhyeon has spacious seating and lots of it, which I love! That area blocked off over there is the self-service coffee machine! Not neglected — well maintained! Staff kept coming by to look after it~~?!





Geisha vs Mocha Americano and the ricotta cheese sandwich at Selecto Coffee
Living up to its reputation as a Sinnonhyeon Station favorite, there are 5 types of beans here! Mocha Americano, Bright Americano, Blue Mountain Americano, Geisha Americano, and Decaf Americano~!! I tried the Geisha and the Mocha! I already love Geisha beans so I had high expectations, and yep — it was exactly that Geisha flavor I know!!
The ricotta cheese sandwich I ordered alongside~!! The filling was generous, so it was really filling!


Spacious seats, delicious coffee, tasty sandwich — I recommend it!! If you're curious, go check it out haha!!!
Where it is
31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)서울특별시 서초구 강남대로79길 31 1층






