Jeju souvenir shop in Yeondong for mother-of-pearl magnets: Today Jeju

Where is Today Jeju at Shilla Duty Free, and what are the hours?

Today Jeju is at 69 Noyeon-ro, Jeju-si, Jeju, South Korea, 1F — on the first floor of Shilla Duty Free in Yeondong, Jeju City. It's open daily from 10:00 to 19:00, and parking is easy since you can use the dedicated Shilla Duty Free Jeju parking lot.

I stopped by Today Jeju on the first floor of Shilla Duty Free in Yeondong. Walking in, the orange interior was really stylish and pretty. Photos come out so bright and cheerful here — it's a great spot for a keepsake shot from the visit.

I was already won over by the orange vibe of the store! Looking around, all kinds of desserts caught my eye. Besides the tasty Jeju desserts, there was also a wide range of items worth taking home as souvenirs.

Choosing the Harubangne 8-piece gift set and Harubang Sand cookies

What I chose at Today Jeju was the Harubangne 8-flavor gift set and two Harubang Sand cookies. The Harubangne 8-flavor set is a fun mix ranging from Hallabong citrus to matcha, carrot, and black sesame.

A dessert that's a treat for the eyes ♡

For Harubang Sand, I bought one Udo peanut flavor and one Jeju citrus flavor~^^

Looking closely, the dol hareubang (stone grandfather statue) shape is rendered in real detail — so cute. It's such a special Jeju gift for the people you care about!

The ang-butter Harubangne displayed on a gold tray sandwiches savory butter and red bean — a flavor that seems like it would please anyone, young or old. The matcha and chocolate Harubangne, boxed up in packaging, blend deep green and rich chocolate tones that feel like they capture Jeju's nature itself.

You can buy them one at a time, or go for the 4-piece or 8-piece sets. Pick whatever suits your taste~~~

The Harubang Sand sitting in a clear bowl comes in Jeju citrus and Udo peanut flavors. It's individually wrapped, so it's a nice, clean dessert to sample.

Souvenirs to browse: basalt toothbrush holders and mother-of-pearl magnets

Today Jeju doesn't just have desserts — it also displays souvenirs like dol hareubang character pouches, basalt-shaped toothbrush holders, jade-inlay magnets, acrylic keyrings, and even T-shirts and eco bags. The desserts were great, but the cute pouches printed with the dol hareubang character and the colorful little pieces capturing Jeju's scenery really caught my eye! There were so many souvenirs perfect for keeping travel memories that I almost swept the whole shelf into my basket^^;

A distinctive basalt-shaped toothbrush holder and card holder! Practical yet full of Jeju character — I really wanted one. Want to come home with me????

Rows of magnets sparkled prettily on display. They render the scenery of Seongsan Ilchulbong (Sunrise Peak) and Hallasan in a jade-inlay design, making them a great souvenir for reliving your trip. You know how it is — a magnet souvenir on the fridge door… haha.

There were also cute acrylic keyrings featuring the dol hareubang character, available in a variety of colors. A cute little accent piece to clip onto a bag or pouch.

T-shirts and eco bags with a stylish look hang on the store wall. Perfect for a Jeju travel outfit or for everyday wear.

What is the Today Jeju brand, and how should the desserts be stored?

The signboard at the Today Jeju counter lays out the brand's signature products and values. Knowing they're made with clean Jeju ingredients and organic sugar makes buying the desserts feel even more trustworthy.

I read that Today Jeju donates part of its profits to child welfare causes. It's a place that even feels warm-hearted. So I get to enjoy a delicious dessert and indirectly support a good cause at the same time..? Right..?^^

I also read the storage instructions carefully. Since there are no preservatives, it's best to eat them as soon as possible, right?

Jeju gifts carried home in an orange shopping bag

The Harubangne 8-flavor set and Harubang Sand came home in Today Jeju's orange shopping bag. I'll eat the sand cookies myself and give the Harubangne as a gift.

If you're looking for a delicious, special Jeju dessert, Today Jeju at Shilla Duty Free Jeju branch is one to remember. It was the perfect choice for preparing a Jeju gift for someone dear to me.