Finding the Gwangjang Market bakery from Exit 8: Ssuk's Choco Pie

In short

Ssuk's Choco Pie Seoul is a bakery inside Gwangjang Market in Jongno, Seoul, selling refrigerated fresh choco pies made with mugwort (ssuk). From Exit 8 of Jongno 5-ga Station, the Gwangjang Market entrance leads straight ahead to the shop's green signboard on the left, where a 6-piece gift set cost 24,400 won and included Sea Breeze Mugwort with Whole Red Bean, Nonsan Strawberry, and Geomundo Sea Breeze Mugwort. Geomundo Sea Breeze Mugwort was the clear favorite, its mugwort bitterness reining in the sweetness.

Figurines and display space inside Ssuk's Choco Pie Seoul

Good to know

Address
1st floor, 25 Jongno 32-gil, Jongno-gu, Seoul
Hours
Mon–Fri 11:00–18:30 / Sat–Sun 11:00–19:00
Amenities
Takeout, reservations, waiting area, pet-friendly, local currency, mobile payment
6-piece gift set
28,800 won → 24,400 won (4,000 won off)
3-piece gift set
14,400 won → 13,400 won (1,000 won off)
Storage
Choco pies keep 8 days refrigerated, 30 days frozen
Price reference
₩24,400 ≈ $18 · ₩4,000 ≈ $3 · ₩28,800 ≈ $21.5 (2026-09-15)

as written by the visitor on Sep 15, 2026

What kind of bakery is Ssuk's Choco Pie Seoul?

Among all the food spots in Gwangjang Market, today I want to introduce a bakery located right inside the market itself — Ssuk's Choco Pie Seoul. Ssuk's Choco Pie has a Gwangju branch and a Seoul branch.

  • Address: 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea
  • Hours: Monday–Friday 11:00–18:30 / Saturday–Sunday 11:00–19:00
  • Takeout, reservations, waiting area, pet-friendly, local currency, easy pay

Which Jongno 5-ga Station exit leads to Ssuk's Choco Pie Seoul?

Ssuk's Choco Pie Seoul is inside Gwangjang Market, and it was easy to find from either Exit 7 or Exit 8 of Jongno 5-ga Station. I went in through Exit 8, entered the market's main entrance, walked straight, and found it easily on the left.

The path leading to Ssuk's Choco Pie Seoul inside Gwangjang Market
The exterior of Ssuk's Choco Pie Seoul with its eye-catching green signboard

Even from a distance, the green signboard and interior made Ssuk's Choco Pie Seoul stand out. Cute figurines greeted me right by the door.

Cute figurines placed in front of the store's entrance

Inside, too, there were cute figurines, a waiting area, and adorable green props symbolizing the Ssuk's Choco Pie brand.

The interior waiting area of Ssuk's Choco Pie decorated with green props
Figurines and display space inside Ssuk's Choco Pie Seoul

Among all the dessert bakeries in Gwangjang Market, Ssuk's Choco Pie is a standout — a refrigerated fresh choco pie shop specializing in mugwort (ssuk) desserts made with seasonal specialty ingredients.

A showcase displaying refrigerated fresh choco pies
Mugwort desserts made with seasonal specialty ingredients on display
A closer look at the display case at Ssuk's Choco Pie
The choco pie display corner of the mugwort dessert specialty shop
The dessert display view at Ssuk's Choco Pie Seoul
Scones and cookies displayed inside the store

What's on the menu at Ssuk's Choco Pie Seoul?

< Choco Pie > Geomundo Sea Breeze Mugwort Sea Breeze Mugwort Injeolmi Sea Breeze Mugwort Whole Red Bean Jeju Udo Peanut Nonsan Strawberry Gwangju Real Chocolate < Scone > Geomundo Sea Breeze Mugwort Domestic Soybean Tofu Real Chocolate < Cookie > Sea Breeze Mugwort Salt Sweet Pumpkin Choco Macadamia

Signage listing the different choco pie flavors
Scone and cookie menu display
A display shelf featuring the sea breeze mugwort menu
The menu selection corner at Ssuk's Choco Pie

Too many flavors to choose? Try the gift set

For anyone overwhelmed by the menu, I'd recommend the 6-piece gift set! It's available for ₩24,400, discounted ₩4,000 off the original ₩28,800 — that price covers 6 pieces total, including choco pie, scone, and cookie. The 3-piece set is also available for ₩13,400, ₩1,000 off the original ₩14,400, so it's a good way to try a variety of flavors at a slightly cheaper price.

Signage showing the discounted price of the 6-piece gift set
A packaged Ssuk's Choco Pie gift set box

Sea Breeze Mugwort with Whole Red Bean vs Nonsan Strawberry vs Geomundo Sea Breeze Mugwort

I brought home the choco pie lineup from the 6-piece gift set at Ssuk's Choco Pie, a bakery in Gwangjang Market. As a mugwort dessert specialist, the mugwort flavors are the most popular here, and since the choco pies come individually wrapped, I thought they'd make great gifts for friends or for Chuseok. Since so many reviews raved about the sea breeze mugwort flavors, I tried those first.

Six individually wrapped choco pies in the set

Whole Red Bean Mugwort Sea Breeze had visible whole red bean grains, since the red bean cream filling inside the choco pie is made with domestic whole red beans. With the mugwort aroma and the sweet chocolate pie, it was a great dessert to pair with coffee. Choco pies keep for 8 days refrigerated or up to 30 days frozen.

Whole Red Bean Mugwort choco pie showing the red bean cream filling

Nonsan Strawberry is one that anyone, regardless of age or preference, will love! The choco pie was packed with the strawberry's refreshing tang. If you're torn on what to order at Ssuk's Choco Pie in Gwangjang Market, the Nonsan Strawberry is a crowd-pleaser worth grabbing.

Nonsan Strawberry choco pie packed with strawberry filling

Geomundo Sea Breeze Mugwort was my clear favorite at Ssuk's Choco Pie Seoul, the bakery in Gwangjang Market. Cutting it open revealed a cross-section packed full of fresh cream. The chocolate flavor and the mugwort's bitterness balanced out the sweetness perfectly, giving it a refined, one-bite luxury feel. I'll definitely buy this one again the next time I visit Gwangjang Market.

A cross-section of Geomundo Sea Breeze Mugwort choco pie full of fresh cream
Ssuk's Choco Pie enjoyed with coffee at home

After enjoying bindaetteok (mung bean pancake) and gimbap (seaweed rice roll) at Gwangjang Market, how about stopping by Ssuk's Choco Pie, a bakery inside the market, before heading home to pick up something elegant and delicious for dessert?

Where it is

Ssuk's Choco Pie Seoul쑥스초코파이 서울

25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 종로32길 25 1층

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