Hoehyeon Station optical shop: 30-minute beige sunglasses, 007 Optical
In short
007 Optical is an optical shop in Namdaemun, Jung-gu, Seoul, a 3-minute walk from Exit 7 of Hoehyeon Station on Line 4, on the first floor of Sangdong Church. After a nose pad came loose on an old pair, the writer walked into 007 Optical without a reservation and ordered light beige clear-frame sunglasses, and everything from picking the frame to fitting and pickup took about 30 minutes. The pale tone doesn't hide the face, so the beige clear frames looked natural even on a bare-faced morning commute.
Good to know
- Address
- 1F Sangdong Church, 30 Namdaemun-ro, Jung-gu, Seoul
- Hours
- Mon–Sat 09:00–19:00, Sun 11:00–16:00
- Parking
- Parking lot on basement level 1 of the same building (Sangdong Church)
- Location
- 3-minute walk (221m) from Exit 7, Hoehyeon Station, Line 4
- Reservations
- Walk-ins welcome, no reservation needed
- Item purchased
- Light beige clear-frame sunglasses
- Time taken
- Choosing the frame 15 min, face width and nose height check 5 min, lens consultation and payment 5 min, fitting and pickup 5 min
as written by the visitor on Sep 6, 2026
Where is 007 Optical in Namdaemun?
The nose pad on my old sunglasses had gone loose, so I headed to Namdaemun to get a new pair.
It's a 3-minute walk from Exit 7 of Hoehyeon Station on Line 4, on the first floor of Sangdong Church — 007 Optical. What I picked was a pair of light beige clear-frame sunglasses.
Do you need a reservation at 007 Optical?
You can just walk into 007 Optical without a reservation. I went without booking and was helped with no wait at all.
Weekends and lunchtime can get busy, so mornings are more comfortable if you also want an eye exam.
They say if you call once you've arrived in Namdaemun, they'll walk you through the directions.
What eye-exam equipment does 007 Optical use?
They use ZEISS exam equipment — the i.Profiler, which views your eye condition in 3D, the Visufit, which checks your face shape, and the i.Terminal, which positions lenses down to the millimeter.
The owner, with 30 years of experience, reportedly handles the binocular vision refraction test personally.
For reference, this shop was also featured on the YouTube channel <Sunpoong Sunwoo Yongnyeo>, in an episode with the shop and comedian Yoo Se-yoon.
Is 007 Optical actress Sunwoo Yongnyeo's regular shop?
Yes, that's right. 007 Optical is introduced as actress Sunwoo Yongnyeo's regular eyewear shop, and there's an episode on the YouTube channel <Sunpoong Sunwoo Yongnyeo> of her visiting here with comedian Yoo Se-yoon.
According to the shop, the visit involved no advertising or sponsorship.
The shop's main listing photo even shows the two of them standing together in front of the display.
Why people keep coming back becomes a little clearer once you actually step inside.
How are the frame displays arranged?
Since it's located within the Namdaemun eyewear wholesale district, the wall displays at 007 Optical are packed entirely with frames.
Just among the sunglasses, metal, horn-rimmed, and clear frames are all mixed on the same row, with everything from brand lines to no-name budget options sitting side by side.
You can scan up and down in one shop to compare, so I didn't need to hop between stores. Apparently a lot of customers also come in looking into progressive multifocal lenses for their parents.
What are the prices like at 007 Optical?
The prices aren't skewed to one end either. Eye-catching branded frames and easygoing budget lines sit in the same display, so if you state your budget upfront, they'll pull options within that range.
I also went in with a set budget in mind, and there was still a wide range to choose from within it.
Things to know before buying clear-frame sunglasses
Leaving them somewhere hot, like a car dashboard, can warp the frame. Clear frames also show fingerprints easily, so it's worth carrying a lens cloth.
A darker lens tint doesn't necessarily mean UV protection, so check whether that's included before you buy.
How long did the fitting take from start to finish?
- Choosing a frame, about 15 minutes — I compared three beige shades with different color temperatures
- Face width/nose height check, about 5 minutes
- Lens consultation and payment, about 5 minutes
- Fitting and pickup, about 5 minutes
Are the clear-frame sunglasses heavy or uncomfortable?
The pressure is about a 2 out of 10. There's a slight touch of the frame against the temples, but you forget about it after wearing them for about 30 minutes. Thanks to the fitting, there's barely any mark left from the nose pads.
How do the beige clear frames look when worn?
Before this, sunglasses always felt like a burden to me. If I wore ones with big lenses and a heavy frame, my face would end up half-covered in photos, so I often just ended up carrying them in my hand instead of wearing them.
After switching to the beige clear frames, that changed for sure. The first time I put them on in front of the mirror, my first thought was, 'Oh, my face is still visible.'
Because the frame color is so light, the area around my eyes doesn't get darkly covered, and my facial outline stays connected-looking.
The difference was especially noticeable on days I wasn't wearing makeup.
Darker frames made a bare face look even more pale, but the beige tone blends with skin tone and just looks natural.
The next morning, wearing them on my commute, they didn't feel out of place at all.
007 Optical in Namdaemun: the verdict
221 meters from Exit 7 of Hoehyeon Station, at 007 Optical in Namdaemun, I got fitted for light beige clear-frame sunglasses.
Walk-ins are welcome, and parking is in the basement level of Sangdong Church. Service moves quickly from choosing frames to fitting, so it's an easy first visit.
Where it is
1F Sangdong Church, 30 Namdaemun-ro, Jung-gu, Seoul, South Korea서울특별시 중구 남대문로 30 상동교회 1층 007안경
