Ttukbaegi shopping near Seogu-cheong Station, Incheon: On Saenghwal

In short

On Saenghwal is a two-floor home goods store on Takok-ro near Seogu-cheong Station in Seohae, Incheon. The first floor holds the checkout and stationery, while the second floor splits into a group-buy zone and category shelves running from tropical fish to pajamas and kitchenware, and the visit ended with picking out one ttukbaegi (Korean earthenware pot). On Saenghwal is worth a stop when you want to compare several kinds of household goods in person in a single trip.

Interior of On Saenghwal's 1st floor, divided by floor

Good to know

Location
Seonmin Building floors 1–2, 57 Takok-ro, Seohae-gu, Incheon (near Seogu-cheong Station)
Store layout
1st floor: checkout, stationery and more; 2nd floor: group-buy zone and shelves sorted by category
Items sold
Household goods, food and bread, stationery, wall clocks, tropical fish and goldfish, pajamas, vests, lounge pants and cotton T-shirts, kitchen and cleaning supplies, toys, dog treats
What I bought
A ttukbaegi (Korean earthenware pot)

as written by the visitor on Sep 5, 2026

First look at On Saenghwal store visit

Household goods are the kind of thing where you always need one more item, so I keep ending up looking for a place where I can browse a bunch of products at once.

Exterior of On Saenghwal, a home goods store near Seogu-cheong Station

This time I was looking for home goods in Seohae, Incheon and ended up at On Saenghwal, near Seogu-cheong Station.

Where is On Saenghwal, and what does the entrance look like?

On Saenghwal is a home goods store using the 1st and 2nd floors of the Seonmin Building at 57 Takok-ro, Seohae-gu, Incheon, South Korea, near Seogu-cheong Station. The first thing that caught my eye when I arrived was a refrigerator set up outside.

Outside view of On Saenghwal
Area around the entrance of On Saenghwal
Refrigerator placed outside On Saenghwal
Food and bread sold together at On Saenghwal

Looking inside, they also sell food and bread, which felt a little unexpected — I'd assumed it was only a home goods store.

What the 1st floor of On Saenghwal sells

On the 1st floor of On Saenghwal there's a checkout counter, and stationery and various other products are displayed around it. This Seohae home goods store is divided by floor, which made it easy to look around.

Interior of On Saenghwal's 1st floor, divided by floor
Around the checkout counter on On Saenghwal's 1st floor
Display shelves on On Saenghwal's 1st floor
Stationery corner on On Saenghwal's 1st floor

There's everything from small everyday necessities like stationery to all sorts of other items, so I checked them out one by one.

Household goods displayed on On Saenghwal's 1st floor

Even when I go to a home goods store meaning to buy just one thing, I always end up browsing everything else — there was such a variety here that it was fun to take my time.

Display corner with various items together at On Saenghwal

What I especially liked was that it's not a store selling just one category, but several kinds of home goods together. If you need to buy household goods in Seohae, Incheon, On Saenghwal!!

On the stairs up to the 2nd floor, all kinds of wall clocks 🕰️

The group-buy zone you see first on the 2nd floor

The first thing that caught my eye as soon as I got to the 2nd floor of On Saenghwal was the group-buy zone. Various products were gathered separately there, and it was a different kind of fun from browsing regularly sold items.

On Saenghwal's 2nd floor group-buy zone

Retro snacks are also up for group-buy right now!

Group-buy items are sold at relatively low prices, so I found myself checking whether there was anything I needed.

Discounted products gathered in the group-buy zone
Display of group-buy products at On Saenghwal

With household goods, the price difference matters more the more often you use something, so having discounted products gathered like this was handy for finding what I needed.

I'm moving next year and will be buying appliances, so I think I'll do some serious price comparison here haha.

Overview of On Saenghwal's 2nd floor group-buy zone

So I'd say it's worth checking out the group-buy zone first before looking at anything else once you're on the 2nd floor.

How the 2nd floor is sorted by category

The 2nd floor of On Saenghwal has products divided by category, making it easy to find what you're looking for. Prices are cheap too, and it feels different from Daiso.

On Saenghwal's 2nd floor divided into categories
Display corner on On Saenghwal's 2nd floor

They even sell tropical fish and goldfish

Tropical fish and goldfish corner at On Saenghwal
Aquarium sales area on On Saenghwal's 2nd floor

They sell pajamas, vests, and lounge pants too haha, and basic T-shirts are cheap too!

Pajamas and lounge pants clothing corner at On Saenghwal
Basic T-shirts sold cheaply at On Saenghwal

From kitchen items to household organizing and cleaning supplies, the variety was wide, and having everything sorted by product group made it easy to browse and find what I needed.

Kitchenware display shelves at On Saenghwal
Organizing and cleaning supplies corner at On Saenghwal

I usually buy the things I need online, but comparing several products in person like this turned out to be more fun than I expected.

You can immediately check the actual size and shape of a product, and it got me thinking again about what I actually need at home.

Toys, dog treats — there's basically nothing they don't sell!!

Buying one ttukbaegi at the end of the visit

What I ended up buying at On Saenghwal was a ttukbaegi (stone pot). I hadn't planned to buy one specifically, but as I looked around the store I thought it would be great for making soup or stew at home, so I picked one out.

At a home goods store, there's a certain fun in browsing and stumbling onto something you'd needed all along.

Fancy a ttukbaegi? The prices are seriously cheap‼️

Where it is

On Saenghwal온생활

57 Takok-ro, Seohae-gu, Incheon, South Korea, Seonmin Building 1F & 2F인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층

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