Toy sale and tropical fish at On Saenghwal, a Seohae home goods store

In short

On Saenghwal is a large home goods store in Seohae, Incheon, one minute on foot from Seohaeguchung Station. A quick toy run turned into a 15% off toy sale on items over ₩5,000 and an angelfish adopted from the second-floor aquarium corner. Everything from daily necessities to home repair supplies, clothing, and tropical fish is under one roof here.

Main image of On Saenghwal, a home goods store in Seohae

Good to know

Address
57 Takok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st & 2nd floor)
Hours
9:30 AM - 10:00 PM
Transit
1 minute on foot from Exit 4, Seohaeguchung Station
Parking
Free at the IBK bank parking lot across the street
Toy discount
15% off toys priced over ₩5,000
Membership perk
5% off on first sign-up, plus points earned afterward
Delivery
Available for purchases over ₩30,000 or heavy items
Installation service
Connected through partner installers, starting at ₩25,000

as written by the visitor on Sep 9, 2026

Main image of On Saenghwal, a home goods store in Seohae

Today I want to share my visit to On Saenghwal, a big home goods store in Seohae, Incheon, where I went for a quick toy shopping trip and ended up coming home with way more than I planned. I originally just wanted to pick up a small toy for my kids and headed out with a light heart. But the moment I walked in, I found myself saying "they really have everything" out loud — the shelves of household goods just went on and on and my eyes went wide.

Exterior of the large discount store On Saenghwal, visible from a distance

One minute from Seohaeguchung Station, and where to park

On Saenghwal, a home goods store in Seohae, was easy to spot from a distance, just like you'd expect from a large discount store.

  • On Saenghwal, Seohae home goods store
  • 57 Takok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st & 2nd floor)
  • Hours: 9:30 AM - 10:00 PM
  • 1 minute on foot from Exit 4, Seohaeguchung Station
  • Free parking at the IBK bank lot across the street
Free parking at the IBK bank lot across from On Saenghwal

There's free parking at the IBK bank lot right across from the store, so if you're driving, you can shop without worrying about where to park.

Entrance and interior aisles of the On Saenghwal store

What's on the first floor

Walking in, I found there wasn't a single category missing — appliances, hardware, tools, kitchenware, toys, stationery, pet supplies, cosmetics, even knitting supplies.

First floor corner with appliances and tools on display
Store shelves with kitchenware and stationery together

From basic necessities like detergent and disposables to home repair materials like lighting, adhesive film, and faucets, it all seemed like the kind of place where you could take care of every household need in one stop.

Corner with daily necessities like detergent and disposables
Home repair materials corner with lighting and adhesive film
Shelf displaying bathroom materials such as faucets
Store aisles packed full of home goods

Delivery and installation service

They said delivery is available for purchases over ₩30,000 or for items too heavy to carry alone.

Store interior with delivery service signage
Store corner with installation service signage

For products that are hard to install yourself, like faucets or lighting, they connect you with an affordable partner installation service, starting at ₩25,000.

Wall display of tools and hardware at On Saenghwal
Clothing section hanging in the On Saenghwal store

They even had clothing — really, if you need something in a hurry in Seohae, On Saenghwal might just be the place to ask.

Passage leading to the second floor of On Saenghwal
Home goods display area on the second floor of On Saenghwal

Adopting an angelfish from the second-floor aquarium and tropical fish corner

The moment my son got upstairs and saw the fish, he asked, "Mom, do they have angelfish?" There was a whole separate section for aquarium supplies and tropical fish! Home goods stores usually don't carry live animals, or only have a small selection, but this aquarium corner was surprisingly well stocked.

Aquarium supplies and tropical fish corner on the second floor

Watching the cute fish swim lazily around the tank, before I knew it both the kids and I couldn't tear ourselves away from the aquarium.

Tropical fish swimming inside a tank

Lost in the mesmerizing view, after some deliberation, we ended up bringing home one adorable little angelfish! I came to buy a toy and somehow left with a new family member — a delightfully unexpected shopping trip. I'm a little worried since our existing fish keeps chasing and bullying the new angelfish, but the kids are happy to have a new addition to the family~ I think I need to redecorate the tank 🥲

Toy shelves at the On Saenghwal toy corner
Shelf of toys on sale for 15% off

15% off toys over ₩5,000

Toys over ₩5,000 were on an especially good 15% off super sale, which made browsing the kids' toy section that much more fun.

Board games displayed in the toy corner

Since my kid is a bit older now, I was hoping to buy a board game we could play together.

Children's board games including a Pororo bell-ringing game

They even had this cute bell-ringing game. Both of my kids are really into Pororo these days, so I thought it would be perfect, but in the end... they picked a helicopter toy again 🤣

Helicopter toy chosen by the child

With the discount applied, the price felt a lot less painful, so the kids were excited and I could pick things out happily too.

Store signage announcing membership sign-up discount

Perks to grab on your first visit

Signing up for membership for the first time gets you 5% off, and you can earn points on future visits, so make sure to grab that if it's your first time. Public officials, military, police, firefighters, business owners, and purchasing managers get special treatment too, so check if that applies to you! And for products that are hard to install yourself, like faucets or lighting, they connect you with an affordable partner installer starting at ₩25,000 — definitely worth using.

Where it is

On Saenghwal온생활

57 Takok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st & 2nd floor)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층

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