Mapo Korean restaurant for beef tripe hot pot: Doonjeong

In short

Doonjeong Hongdae Direct Branch is a Korean restaurant about a five-minute walk from Hongik University Station in Mapo, Seoul. I had Hanwoo gopchang jeongol and soju for dinner; the broth was well balanced, and the beef and tripe were tender. The calm atmosphere and attentive broth refills made for a comfortable meal.

Hanwoo gopchang jeongol with tripe, beef, tendon, and vegetables

Good to know

Address
서울 마포구 동교로 183-12 1층
Getting there
About a 5-minute walk from Exit 1 of Hongik University Station
Hours listed in the original post
Daily 11:00–21:00; break time 15:00–17:00
Ordered
Hanwoo gopchang jeongol, soju
Meal dishes
Hanwoo yukhoe bibimbap, spicy Hanwoo tripe gomtang, clear Hanwoo gomtang
Kitchen
Open kitchen

as written by the visitor on Sep 2, 2026

Looking for a comfortable place near Hongdae to have a drink, I went to Doonjeong Hongdae Direct Branch (도온정 홍대직영점). I had Hanwoo gopchang jeongol (Korean beef tripe hot pot) for dinner, and the food and space felt neat and calm enough that I thought it would be nice to visit with family too.

Visit to Doonjeong Hongdae Direct Branch, a Korean restaurant

How do you get there from Hongik University Station?

I exited Hongik University Station through Exit 1, went around CGV, and walked straight for about 300 m. It is about a five-minute walk from the station, at 183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea, on the first floor. The hours listed in the original post are daily from 11:00 to 21:00, with a break time from 15:00 to 17:00.

Doonjeong Hongdae Direct Branch near Hongik University Station

I heard it was selected for the Blue Ribbon for two consecutive years, in 2025 and 2026. There was a wide range of Korean dishes, from Hanwoo gomtang to Hanwoo hot pot, Hanwoo gopchang jeongol, and suyuk (boiled sliced meat).

Doonjeong Hongdae Direct Branch serving varied Korean dishes

Is the atmosphere good for a quiet meal or drinks?

When I visited, the restaurant was clean, and the atmosphere felt calm and refined. I thought my parents would enjoy coming here too. The owner and staff were also kind and welcoming.

Clean interior of Doonjeong Hongdae Direct Branch
Calm indoor space at Doonjeong Hongdae Direct Branch

The kitchen is open, so I could see the staff preparing the food.

Doonjeong's open kitchen where food preparation is visible

What dishes are available for a meal or with drinks?

Meal dishes included Hanwoo yukhoe bibimbap (beef tartare mixed rice), spicy Hanwoo tripe gomtang, and clear Hanwoo gomtang. There were also jeon (Korean savory pancakes), Hanwoo yukhoe, suyuk, Hanwoo hot pot, and Hanwoo gopchang jeongol to have with drinks. I saw many guests dining alone as well. We visited for dinner and ordered Hanwoo gopchang jeongol and soju.

Meal and drinking dishes at Doonjeong Hongdae Direct Branch

Kimchi and kkakdugi (cubed radish kimchi) came out first. They tasted well fermented, and I thought they would also pair nicely with gomtang.

Kimchi and kkakdugi served before the hot pot

A dipping sauce for the beef and tripe came with the meal too. It was tasty with mustard mixed in and a piece of chili on top.

Mustard and chili sauce for Hanwoo beef and tripe

The soju was served in ice. Since I like cold soju, I was glad to see that.

Soju served in ice at Doonjeong

What is in the Hanwoo gopchang jeongol, and how is the broth?

The Hanwoo gopchang jeongol was generously filled with tripe, large-cut beef, tendon, and vegetables. I chose it because I wanted a spicy red broth.

Hanwoo gopchang jeongol with tripe, beef, tendon, and vegetables

It contained enoki mushrooms, oyster mushrooms, green onion, and crown daisy, with white wood ear mushrooms in the middle. The beef and tripe were good, but I especially remember how fresh the vegetables were.

Hanwoo gopchang jeongol with mushrooms, green onion, and crown daisy

As the owner explained the dish, they slowly dissolved the seasoning into the broth and cooked the hot pot for us. They also told us when it was ready to eat, which was convenient.

Hanwoo gopchang jeongol cooking with seasoning dissolved into broth

When the hot pot began to boil, I tried the broth first. To my taste, it was neither too salty nor too bland, and the beef and vegetables simmering together gave it a deep flavor.

Hanwoo gopchang jeongol broth simmered with meat and vegetables
Doonjeong Hanwoo gopchang jeongol broth coming to a boil

How were the Hanwoo beef and tripe textures?

When we were told it was fully cooked, I tried the Hanwoo beef first. Each piece felt fairly large to me, but it was tender rather than tough. It went well with the soy-based sauce and Cheongyang chili, while the tendon in the hot pot had a pleasantly chewy texture.

Hanwoo beef and tendon in Hanwoo gopchang jeongol

The tripe was full of gop, the rich inner fat, and I did not notice any odor while eating it. It was not tough; it was chewy and savory. Still, tripe can feel rich, so I thought it was better with Cheongyang chili.

Tripe full of gop in Doonjeong Hanwoo gopchang jeongol

As we kept it simmering while we ate, the broth reduced quite a bit, but they refilled it from time to time without us asking. The longer it simmered, the more tender the tripe became, so I cooked it a little longer because I like a soft texture.

Hanwoo gopchang jeongol simmered longer with broth refills

The vegetables also became tender after simmering for a long time and were good with the meat. Having soju with the hot pot in a space that was not noisy, while they looked after the cooking process, made for a comfortable dinner.

Where it is

Doonjeong Hongdae Direct Branch (도온정 홍대직영점)도온정 홍대직영점

183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea서울특별시 마포구 동교로 183-12 1층

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