Jegidong sashimi spot: flounder wraps & fruit sauce, Simdo Hoetjip

In short

Simdo Hoetjip is a sashimi restaurant near Jegidong Station and Gyeongdong Market in Dongdaemun, Seoul. The writer ordered gujeol hoe naengchae (nine-item cold seafood salad), a summer restorative dish where wide slices of flounder sashimi are wrapped around shrimp, hard clam, sea cucumber, ddaksaeu (deep-sea shrimp), abalone, boiled octopus, ginseng, raw chestnut and dressed vegetables, then dipped in the chef's homemade fruit sauce. The side dishes, including stir-fried clams, steamed egg, kimchi pancake and grilled herring, were all tasty, and Simdo Hoetjip's gujeol hoe naengchae is a fresh, creative dish that sashimi and seafood lovers should enjoy.

Simdo Hoetjip's gujeol hoe naengchae on a large plate

Good to know

Getting there
Jegi-dong Station Exit 3 · 4-min walk (store listing, Oct 6, 2026)
Dish ordered
Gujeol hoe naengchae (nine-item cold seafood salad)
What's in the gujeol hoe naengchae
Flounder sashimi for wrapping, cooked shrimp, steamed hard clams, sea cucumber, ddaksaeu (deep-sea shrimp), steamed abalone, boiled octopus, ginseng, raw chestnut, dressed vegetables, homemade fruit sauce
Side dishes
Stir-fried clams, perilla leaves and cheongyang chili peppers, seaweed soup, ssamjang (dipping paste), fresh wasabi, steamed egg, kimchi pancake, grilled herring
Portion
Enough for about 3 people, according to the writer
Location
Unit 119, 1st floor, Lotte Castle Firenze shopping arcade, 58 Jeongneungcheondong-ro, Dongdaemun-gu, Seoul

as written by the visitor on Jun 18, 2026

Wrapping things in sashimi? I'd never thought of that... but sashimi lovers will all be into it, right?! And you wrap lots of different seafood, ginseng and raw chestnut in it too... Here's Simdo Hoetjip's gujeol hoe naengchae (nine-item cold seafood salad), a perfect summer stamina dish for hot days.

What is Simdo Hoetjip near Jegidong Station like?

Simdo Hoetjip (심도횟집) is a sashimi restaurant on the first floor of the Lotte Castle Firenze building, near Jegidong Station and Gyeongdong Market. I hear the head chef has 40 years of cooking experience, including a stint as main chef at an embassy abroad!

Exterior of Simdo Hoetjip near Jegidong Station
Interior and atmosphere of Simdo Hoetjip
Information board at Simdo Hoetjip
Restaurant introduction at Simdo Hoetjip

The restaurant also has a guide on how to enjoy the gujeol hoe naengchae best.

Guide on how to eat the gujeol hoe naengchae at Simdo Hoetjip
How to enjoy the gujeol hoe naengchae

What we ordered at Simdo Hoetjip

Today's menu at Simdo Hoetjip: gujeol hoe naengchae
The dish ordered today at Simdo Hoetjip

What side dishes come with your order at Simdo Hoetjip?

The basic setting at Simdo Hoetjip comes with stir-fried clams, perilla leaves with cheongyang chili (spicy green chili), seaweed soup, ssamjang (seasoned dipping paste), fresh wasabi, steamed egg, kimchi pancake and grilled herring. The sides were all really good, one by one.

Basic table setting at Simdo Hoetjip

The stir-fried clams were rich in umami with an exotic flavor.

Perilla leaves and cheongyang chili served as a side
Perilla leaves and cheongyang chili
Seaweed soup served as a side at Simdo Hoetjip
Seaweed soup
Ssamjang to go with the sashimi
Ssamjang
Fresh wasabi to go with the sashimi
Fresh wasabi
Steamed egg served as a side at Simdo Hoetjip

The steamed egg was savory, soft and full of umami, so good.

Crispy pan-fried kimchi pancake served as a side
Kimchi pancake

The kimchi pancake was really savory and crispy. >.< Every single side dish was really delicious.

Grilled herring topped with sauce and shredded green onion
Grilled herring

A huge grilled herring comes out too. It had the same exotic, umami-rich sauce drizzled on top, plus shredded green onion, so it felt like a proper dish of its own.

What goes into the gujeol hoe naengchae?

Simdo Hoetjip's gujeol hoe naengchae arrives on a huge plate piled with premium ingredients: big flounder sashimi cut for wrapping, cooked shrimp, steamed clams, sea cucumber, ddaksaeu (deep-water shrimp), steamed abalone, boiled octopus, ginseng, raw chestnut and plenty of mixed vegetables.

Simdo Hoetjip's gujeol hoe naengchae on a large plate

The fresh ingredients were plated so prettily and generously that my expectations shot up!

Sea cucumber in the gujeol hoe naengchae
Sea cucumber
Raw chestnut in the gujeol hoe naengchae
Raw chestnut
Thinly cut flounder sashimi in the gujeol hoe naengchae
Thinly cut flounder sashimi
Seafood ingredients of the gujeol hoe naengchae

How do you eat gujeol hoe naengchae in flounder wraps?

You lay big slices of flounder sashimi on your plate, add seafood and vegetables, roll it up, and dip it in the chef's homemade fruit sauce. The fruit sauce the chef makes himself was sweet, sour and refreshingly tingly, and it was so good!!!

The gujeol hoe naengchae together with the side dishes. Haha, I was excited for this novel menu, and the sides were each so tasty that I was really satisfied.

Gujeol hoe naengchae table set with side dishes

As the staff explained, I spread a big slice of flounder on my plate and wrapped it up, mixing different seafood combinations. Lots of vegetables, lots of fruit sauce, yum. Wow, the clean, fresh taste of the seafood goes so well with the umami-rich, sweet-and-sour cold salad sauce. T_T

Each ingredient is cut to be easy to eat, so mixing and matching is fun. It was a novel and delicious dish.

I peeled the ddaksaeu out of its shell, piled on lots of vegetables and sea cucumber, and rolled it all up in flounder.

A wrap of flounder sashimi with vegetables and sea cucumber
Gujeol hoe naengchae rolled up in flounder sashimi

Wrapping it in a perilla leaf was really good too!!!

After the flounder wraps: finishing the vegetables as a cold salad

Once the big flounder for wrapping is gone, you pour lots of fruit sauce over the thinly sliced vegetables and toss them well.

Vegetable cold salad tossed with fruit sauce

It's already a tasty salad, or vegetable cold salad, on its own. You could mix in the sashimi and seafood too, but I figured eating the seafood alongside the vegetables would let you taste both more distinctly, so that's what I did! Haha.

Sashimi with the vegetables, shrimp with them too... sweet, sour and cool, so good. >.< My boyfriend even wrapped a generous bite with the steamed egg... hahaha.

How many people can share the gujeol hoe naengchae?

The portion at Simdo Hoetjip is quite big, so I think even 3 people could eat it! Of course my boyfriend has a huge appetite, so he finished it all... haha.

If you like sashimi and seafood, I think you'll be happy with this novel, creative gujeol hoe naengchae! We really enjoyed it.

Where it is

Simdo Hoetjip심도횟집

Lotte Castle Firenze commercial building, Unit 119, 1st floor, 58 Jeongneungcheondong-ro, Dongdaemun-gu, Seoul, South Korea서울특별시 동대문구 정릉천동로 58 롯데캐슬피렌체 상가 1층 119호

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