Ikseon-dong bakery bread picked by taste: onion bagel, mugwort, Munhwa

In short

Munhwa Bakery is a neighborhood-style bakery on Donhwamun-ro in Ikseon-dong, Jongno, Seoul. The counter holds a dozen kinds — garlic bread, white bean paste bread, salt bread and coffee bread through injeolmi, mugwort rice cake and black sesame bread — and after a long think the pick was an onion bagel and a mugwort rice cake bread. The mugwort rice cake bread, fragrant with mugwort and chewy with rice cake, is worth buying again, making Munhwa Bakery a good last stop for bread to take home after a day in Ikseon-dong.

Nutty bread section with injeolmi bread, mugwort rice cake bread, and black sesame bread

Good to know

Location
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul (Ikseon-dong)
Breads on the shelves
Garlic bread, white bean paste bread, salt bread, coffee bread, injeolmi (sweet rice cake) bread, mugwort rice cake bread, black sesame bread, rice chestnut loaf, rice cheese loaf, milk cream bread, squid ink condensed milk bread, onion bagel
Breads bought
Onion bagel, mugwort rice cake bread
Event
Write a store review and get a free salt bread

as written by the visitor on Sep 20, 2026

I went out to Ikseon-dong and swung by Munhwa Bakery to pick up some bread to take home.

Ikseon-dong always has so many good restaurants and cafés that there's fun in discovering somewhere new every time I visit. This time, instead of a meal or a café, I was looking for an Ikseon-dong bakery I could grab bread from to take home, and that's how I ended up at Munhwa Bakery 🥐

Exterior of Munhwa Bakery, an Ikseon-dong bakery

Even from outside, it had more of a warm, old-school neighborhood bakery feel than the trendy bakeries you see these days, which made me curious.

Entrance to Munhwa Bakery

And once I went in, there were way more kinds of bread than I expected. I told myself I'd just buy a couple, but the longer I looked, the more curious I got about this one and that one... haha

What kinds of bread does Munhwa Bakery have?

Munhwa Bakery had everything from the kinds of bread you see everywhere these days — garlic bread, white bean paste bread, salt bread, coffee bread — to breads with more of an old-school bakery feel. Just from what I saw on my visit, there were really a lot of types.

Variety of breads on display at Munhwa Bakery

💬 Garlic bread, white bean paste bread, salt bread, coffee bread, and more — really a lot

Bread display with garlic bread and white bean paste bread

Seriously so many kinds 🙋‍♀️

Munhwa Bakery breads arranged by type
Bread display inside Munhwa Bakery

What especially caught my eye were the breads with nutty, savory ingredients — injeolmi (sweet rice cake) bread, mugwort rice cake bread, black sesame bread. Most bakeries these days are full of similar croissants and salt breads, so it was fun to browse a place with these more unusual breads. If you like mugwort or black sesame, you'll probably stop right here like I did... haha

Nutty bread section with injeolmi bread, mugwort rice cake bread, and black sesame bread

There were also loaf breads like rice chestnut loaf and rice cheese loaf,

Loaf bread display with rice chestnut loaf and rice cheese loaf

and the options were pretty varied — sweet ones like milk cream bread and squid ink milk cream bread, and savory ones like the onion bagel and garlic bread.

My picks at Munhwa Bakery: onion bagel and mugwort rice cake bread

After a lot of deliberation, I went with the onion bread and the mugwort rice cake bread.

Display case with the onion bread and mugwort rice cake bread chosen

Honestly I was eating in a hurry so I didn't get photos 🥲 But both were way more delicious than I expected, so I really wanted to leave a review.

Bag of bread packed to go from Munhwa Bakery

What the onion bagel tastes like

The onion bagel's onion flavor wasn't too strong — more of a mild sweetness mixed with a savory saltiness that kept me reaching for more! The bagel's signature chewiness was great too, and the umami of the onion built up the more I chewed, so it was never boring even eaten plain.

I personally love this savory style of bread, so it was totally my type... 🤍 I think it'd pair well with coffee too, and it'd work fine as a quick light meal.

Mugwort rice cake bread: mugwort scent, chewy rice cake

And the one I was most curious about — mugwort rice cake bread 🌿 This is a must-try if you're a mugwort fan! As soon as you take a bite, that fragrant, nutty mugwort aroma spreads gently, and with the rice cake mixed in, the texture is properly chewy too.

The fluffiness of the bread and the chewiness of the rice cake together made the texture fun, and it wasn't too sweet, so the nutty flavor of the mugwort really came through and never got tiring. Since I love the mugwort + rice cake combo so much, this bread was genuinely delicious!! I'm kind of sad I didn't get a photo since I ate it in such a hurry... 🥹

Next time I'll definitely get the mugwort rice cake bread again, and try the squid ink milk cream bread and black sesame bread I missed this time.

A bakery where you can choose bread to suit your taste

Munhwa Bakery is a great bakery for picking bread by taste. If you like sweet bread, go for the milk cream bread, squid ink milk cream bread, or coffee bread.

Munhwa Bakery breads you can choose by taste
  • If you like sweet bread: milk cream bread, squid ink milk cream bread, coffee bread
  • If you like nutty flavors: injeolmi bread, mugwort rice cake bread, black sesame bread
  • If you like something a bit savory: onion bagel, cheese bread, garlic bread
Munhwa Bakery breads good for gifting

If you're like me and not sure what you'll like, grabbing a mix of a few kinds to gift someone works too. There are a lot of breads with ingredients like mugwort, injeolmi, and white bean paste, so they'd also make a nice snack to bring your parents.

Write a review at Munhwa Bakery and get a salt bread

Munhwa Bakery is running a review event — leave a review and you get a salt bread. Anyone planning to visit should definitely check it out!

Sign for Munhwa Bakery's review event with salt bread

Salt bread is always the one I want to try one of whenever I go to a bakery these days, so it's worth grabbing since you can get it just by leaving a review. I'm the type to always join these little events when they're around... haha

A bakery worth a stop while exploring Ikseon-dong

Personally, Munhwa Bakery felt less like a place you visit for one famous bread and more like a place where the fun is in browsing all the different kinds and picking by your own taste.

View of Munhwa Bakery along an Ikseon-dong alley

In Ikseon-dong, people often eat a meal, go to a café, then wander the alleys. So I'd recommend Munhwa Bakery as a good last stop to pack some bread and head home after a date or outing in Ikseon-dong~

Stopping by Munhwa Bakery during an Ikseon-dong outing

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

Open in Google Maps

Local places · Cafés