Seongdong hair salon setting and root perm: Urban Ground Hair
In short
Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, where I accompanied my mother for a setting perm and root perm. The same designer handled her consultation and treatment, and she liked the natural volume and understated curls.

Good to know
- Salon
- Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점)
- Address
- 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea (서울 성동구 왕십리로 353 VIP빌딩 2층)
- Services received
- Setting perm and root perm
- Service format
- By reservation
- During this visit
- The same designer handled everything from consultation through treatment, without handing steps to an intern
- Care programs and amenities
- Clinic and head-spa programs, massage chairs in the shampoo area, drinks, and simple snacks
as written by the visitor on Aug 26, 2026
I went with my mother to Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) for a setting perm and root perm. This time, I wanted to find a salon that would look at her face shape and usual style before consulting with her.


My mother had sometimes left other salons disappointed because her hair did not turn out as she had imagined. Since she finds it difficult to explain the style she wants in words, the consultation process mattered to us too.

Where is the salon, and what was it like inside?
The salon is on the second floor of VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul. It was easy to reach from Sangwangsimni Station.

The interior was generally neat and did not feel cluttered. Perhaps because it operates by reservation, it felt comfortable to get your hair done rather than crowded and hectic when we visited.

What did they check during the setting-perm consultation?
The designer first looked at my mother's head shape and face shape, then asked how she usually styles her hair. Rather than starting the perm right away, they discussed together which style would suit her.

How was getting a setting perm and root perm together?
My mother's hair tends to lack a little volume, so she had a root perm along with the setting perm.

With volume at the roots, her hair no longer looked flat, and the area around her face looked more defined. Rather than making the curls too pronounced, the setting perm was shaped in a way that would be manageable for her usual styling.

My mother liked it, saying they had found a style that suited her well. From beside her, I also thought the shape, which considered her face shape, suited her nicely.


Did the same designer handle the whole appointment?
What I liked about this visit was the one-on-one service. The same designer handled everything directly, from the first consultation until the treatment was finished; there was no change of staff midway or step handed to an intern.

She could ask questions as they came up, and my mother was able to relax without feeling nervous.

For someone like my mother, who finds it hard to explain the style she wants, I felt that being able to keep talking through the process would be helpful. The designer listened to her requests and also suggested directions that might suit her better.

How did my mother react after the treatment?
Her hair had more volume than when she arrived, and its overall silhouette had taken shape. Above all, my mother was satisfied with the result.


In the past, she had sometimes come home needing to style her hair again, or said she did not like it as much as she expected. This time, she said she liked her hair from the moment we were on our way home.


What I liked most was seeing my mother look in the mirror herself and be pleased with it.

Could she relax comfortably during the treatment?
Along with perms, the salon also had care programs such as clinic treatments and head spas. There were massage chairs in the shampoo area, and I thought it would be nice to receive care there as if taking a short rest.


Drinks and simple snacks were also available, so the long treatment did not feel especially boring. My mother said she was able to rest comfortably while having her hair done.

What did I appreciate most about entrusting my mother's hair?
I liked that they consulted based on her face shape and usual styling routine, and that the same designer stayed with her through the end. It was a comfortable process for my mother, who wanted natural-looking volume.


My mother liked the result of her setting perm and root perm, so I was satisfied too. This visit made me feel that, just as much as explaining the hair you want, a consultation where you discuss a style that suits you is important.

Where it is
353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea (서울특별시 성동구 왕십리로 353 VIP빌딩 2층)서울특별시 성동구 왕십리로 353 vip빌딩 2층







