Ulsanbawi-view café in Sokcho: 20,000-won potato bread takeaway set

In short

Sokcho Bultan Gamja Bread Main Store is a bakery café on Haksapyeong-gil in Sokcho, Gangwon, with an Ulsanbawi Rock view, selling black squid-ink potato bread and squid jjondeugi (chewy rice snack). A takeaway set of 4 potato breads and 10 jjondeugi costs 20,000 won; microwaved for 20 seconds the next day at a Pyeongchang hotel, the bread was chewy outside and soft like mashed potato inside. Close to Delpino resort, Sokcho Bultan Gamja Bread Main Store is an easy stop for a Sokcho travel snack or a gift.

Full exterior view of Sokcho Bultan Gamja Bread Main Store

Good to know

Address
34-20 Haksapyeong-gil, 1F, Sokcho, Gangwon, South Korea
What they sell
Potato bread, squid jjondeugi (chewy rice snack), oranda (puffed rice candy), drinks (kids' drinks, sodas, sikhye)
What we ordered
Set of 4 potato breads + 10 jjondeugi, 20,000 won
Best way to eat it
Microwave for 20 seconds
In-store facilities
Seats to rest at, a microwave customers can use after buying, floor-to-ceiling windows with an Ulsanbawi Rock view
Price reference
₩20,000 ≈ $15 (2026-09-15)

as written by the visitor on Aug 9, 2026

I found a fun snack spot while traveling around Sokcho. My daughter really loves potato bread, and I have memories of grilling jjondeugi (chewy rice snack) with her when she was little, so when I heard about a place in Sokcho that sells both potato bread and jjondeugi together, I got curious and went to check it out.

It's fairly close to Delpino resort too, so it was easy to stop by during a Sokcho trip, and I was even more excited because you can see the Ulsanbawi rock view from there. Though on the day we went, Ulsanbawi wasn't actually visible, ugh.

Full exterior view of Sokcho Bultan Gamja Bread Main Store

Sokcho Bultan Gamja Bread Main Store: exterior and mascot

Sokcho Bultan Gamja Bread Main Store is a bakery café on Haksapyeong-gil in Sokcho specializing in potato bread and jjondeugi, and it caught my eye from the outside. I'd pictured a modest shop since they sell potato bread and jjondeugi, but the building itself was stylishly done up, so it felt more like arriving at a café.

Stylishly decorated exterior of the potato bread shop building
Decorations in front of Sokcho Bultan Gamja Bread
Entrance of the potato bread shop with a café-like atmosphere

Every little detail was so cute. That black character must be the Bultan Gamja Bread mascot.

Black character mascot of Bultan Gamja Bread
Potato bread mascot figure placed in the store
Sign explaining the squid-ink potato bread

They said the potato bread is black because it's made with squid ink. Knowing it's packed with good ingredients makes it even more trustworthy, right?

Interior view of Sokcho Bultan Gamja Bread Main Store
Cute, detailed café interior decor
Decorative items inside the store
Potato bread display shelf and store interior

Seats and the free-to-use microwave inside the Sokcho shop

Walking into Sokcho Bultan Gamja Bread Main Store, the interior was decorated in a cute, detailed way with a really warm atmosphere. There was a comfortable seating area, so it seemed like a good spot not just to grab snacks to go but also to rest for a while. I also liked that they had a microwave ready so you could warm things up after buying.

The best way to enjoy it: microwave for 20 seconds!

Microwave area available for customers after purchase
Corner of the store with a sign about microwaving for 20 seconds
Café seating area
Café interior with a view through the floor-to-ceiling windows
Seats in front of the Ulsanbawi-view windows

Ulsanbawi Rock view windows and the drink menu

The café has floor-to-ceiling windows so you can enjoy the Ulsanbawi view, and on a clear day it would be great to sit and relax while looking at the rock. The scenery outside the window was so stunning that I ended up admiring the view for a while even though I'd just come to buy potato bread. It was clear when we visited but Ulsanbawi still wasn't visible, which was a bit disappointing, though the wide-open scenery still gave me that travel feeling.

They also sold quite a variety of drinks. There were kids' drinks, organic sodas, sikhye (sweet rice drink) and more — it was a nice café to rest at for a bit.

Drink fridge with a variety of beverages
Menu board for potato bread, squid jjondeugi and oranda

What's in the 20,000-won set: 4 potato breads + 10 jjondeugi

Looking at the menu, they sold potato bread, squid jjondeugi, and oranda. I've had plenty of jjondeugi before, but squid jjondeugi was new to me. After some deliberation we bought the set of 4 potato breads and 10 jjondeugi, ₩20,000 total.

I wanted to try both the potato bread and several flavors of jjondeugi, so I went with the set. Some we planned to eat right away while traveling, but we packed the rest to eat the next morning at the hotel. After buying, the café's exterior and view were so pretty that we sat for a bit and admired the scenery before leaving.

Packed-to-go set of potato bread and jjondeugi
The café exterior and surrounding scenery

How the potato bread tasted reheated at the hotel the next day

The next day we moved to Pyeongchang, and we warmed up the potato bread at the hotel in the morning.

Black potato bread taken out at the hotel
Cute potato-shaped squid-ink potato bread

Cute-looking, right? I wondered what it would be like without reheating, so I tried a bite unheated — the potato inside was savory and tasty, but the bread itself lacked chewiness, so I confirmed the recommended method really is the way to go.

Cross-section of the potato bread after 20 seconds in the microwave

I microwaved it for 20 seconds. A quick zap in the microwave made the bread warm and soft again. Taking a bite, the bread itself was really chewy. The outside kept its soft, chewy texture, and the inside was packed with potato mashed as smooth as mashed potatoes. The subtle savory flavor of boiled potato came through, making it much more delicately delicious than expected. Above all, the chewy bread paired so well with the savory, soft potato filling that I finally understood why my daughter loves potato bread so much.

Packaged squid jjondeugi

What does squid jjondeugi taste like?

Next I tried the squid jjondeugi I'd been curious about, and it felt different from the jjondeugi I used to eat as a kid. Chewing on it felt almost like tearing into dried squid, which was fun, and the squid aroma wasn't too strong, just subtle, so it was easy to eat without feeling overwhelmed. The chewy texture paired with that gentle squid flavor kept me reaching for more.

Is Sokcho Bultan Gamja Bread worth a stop for travel snacks?

It brought back memories of grilling jjondeugi with my daughter when she was little, and trying new potato bread while traveling gave us a fun new memory too, even from just a snack. Above all, I liked that we could pack it up and still enjoy it deliciously the next day at the hotel.

This visit to Sokcho Bultan Gamja Bread wasn't just about tasty potato bread — the pretty space and the Ulsanbawi view made it even more memorable. If you're looking for a simple snack or gift while traveling in Sokcho, it's worth a stop. It'd be especially welcome if you're traveling with a little one who loves potato bread like mine does. If we ever go back to Sokcho, we're definitely buying it again~~^^

Where it is

Sokcho Bultan Gamja Bread Main Store속초불탄감자빵 본점

34-20 Haksapyeong-gil, 1F, Sokcho, Gangwon, South Korea (강원특별자치도 속초시 학사평길 34-20 1층)강원특별자치도 속초시 학사평길 34-20 1층

Open in Google Maps

Local places · Cafés