Jeonju hair salon for curly hair: magic straightening + C-curl perm at

In short

ID Hair Jeonju Hyeoksin Branch (아이디헤어 전주혁신점) is a hair salon on the 2nd floor of Daebang DMC in the Manseong district of Jeonju's Innovation City. Returning to a salon after 1 year and 2 months of pregnancy and childbirth, the visitor consulted stylist Yejin and had magic straightening and a C-curl perm done together, with a cut split into two rounds before and after the treatment. Hair that had been badly curly and damaged came out styleable the next morning with nothing but a blow dry.

Finished magic straightening + C-curl perm after neutralizing and final cut

Good to know

Location
2F, A-275, Daebang DMC, 77 Giji-ro, Deokjin-gu, Jeonju-si, Jeonbuk
Getting there
Take Elevator 1 to the 2nd floor — the salon is straight ahead as you step out
Parking
The Daebang DMC building has plenty of parking, easy if you drive
Treatment received
Magic straightening + C-curl perm, plus a cut in two rounds (before and after)
Stylist
Yejin
Amenities
Drinks, jelly and yakgwa (honey cookies) served with your name written on them; restroom in the hallway (3–4 stalls for women)
After-service
After-service available if you are not happy with the result

as written by the visitor on Sep 13, 2026

I FI.NAL.LY went to get my hair done after 1 year and 2 months. Since I searched high and low to find this salon, I was so satisfied that I wanted to share it with you all — so here I am, rushing to write this haha. Let's start the review!

Photo marking the start of the visit to ID Hair Jeonju Hyeoksin Branch

Where is ID Hair Jeonju Hyeoksin Branch, and is there parking?

The salon I visited is ID Hair Jeonju Hyeoksin Branch! It's inside the Daebang DMC building, so the parking space is very spacious and super convenient if you're driving! Take Elevator 1 up to the 2nd floor and it's right there in front, so it's easy to find haha.

Entrance to ID Hair Jeonju Hyeoksin Branch on the 2nd floor of Daebang DMC

What is the salon like inside?

ID Hair Jeonju Hyeoksin Branch has a spacious, nice feel from the waiting room itself! It felt like a hotel lobby, so I felt pampered from the start.

Spacious salon waiting room with a hotel-lobby feel

I filled out a questionnaire, had a consultation with stylist Yejin who'd be taking charge of my hair today, and then went to my seat haha.

Treatment seat assigned after the consultation

Isn't it so spacious and pleasant? Since you basically spend a few hours whenever you visit a salon, I'm not a fan of cramped places — it feels stuffy. This environment was spacious and comfortable, exactly meeting my needs!

Wide, comfortable view of the salon interior

The restroom is right out in the hallway, with 3–4 stalls for women, and it was very clean and nice!

Clean restroom located in the hallway

They gave me drinks, jelly, yakgwa (Korean traditional cookie), and other snacks! They even wrote my name on it before bringing it over — so sweet.

Drinks, jelly, and yakgwa snacks served with the guest's name written on them

Consultation for postpartum curly, damaged hair: magic straightening + C-curl perm

First, here's my hair after just being shampooed. It had been so long since I'd been to a salon because of pregnancy and childbirth that my hair condition was really bad. It was very curly and damaged, which was my concern, so after consulting with stylist Yejin, we decided to go with magic straightening + C-curl perm.

Curly hair condition before treatment, right after shampooing

She cut my hair very meticulously!! It felt too heavy so she thinned it out a bit.

무거운 머리를 가볍게 정리한 커트 과정

How the magic straightening and C-curl perm were done

After drying my hair, she applied the softening agent and did steam treatment twice haha. Since steam comes out, she even gave me tissues in case water touching my face was uncomfortable (so thoughtful, so thoughtful). After the steam treatment, she washed my hair and generously applied a clinic treatment to reduce hair damage. Thank you so much haha.

Clinic treatment step after applying softening agent and steam treatment

After shampooing, she dried my hair, straightened the top section with a flat iron, and curled the lower section with the C-curl perm, then heat-treated it and straightened it again with the flat iron haha.

Top section straightened with magic straightening, bottom curled with C-curl perm and heat-treated

After that, she applied the neutralizer, waited, shampooed, dried my hair, and finished with one more round of cutting! Having that extra cut at the end made for an even more polished result!

Finished magic straightening + C-curl perm after neutralizing and final cut
Finished style after shampoo and blow-dry only

The result: how did the C-curl and the straightening turn out?

Ta-da, how does it look? This is right after just drying my hair post-shampoo, and I loved it so much! The length is just right, and the perm turned out great too, don't you think? haha

A swishy view from the back haha. The curl is so even, I love it!!

Back view showing even C-curl perm curls

The photo above is my curly, dull-looking hair before the treatment... below is after. The magic straightening turned out really well too! I hoped it wouldn't lie too flat against my scalp, and she did exactly what I wanted haha.

Comparison of curly hair before and the magic straightening result after

Styling it myself the next day, and ID Hair's after-service

This photo is from the next day, just after drying my hair with a hair dryer haha. Even with my clumsy hands, it styled so easily and I loved it! For those of you who, like me, haven't been able to settle on one salon and keep wandering around, I recommend ID Hair Hyeoksin Branch! I had Yejin do my hair, and she was so kind and meticulous that I loved it so much (and she's so pretty too...).

Hairstyle the next day, styled with only a blow dryer

It's a brand that does a lot of good beyond just skill, which makes me like it even more. If you're not satisfied with the service, you can also get after-service (of course, I was very satisfied haha). A salon with a beautiful heart and a sense of responsibility! I recommend this to anyone in Jeonju's Innovation City looking for a hair salon that's great at women's hair haha. Come visit once~~~

Where it is

ID Hair Jeonju Hyeoksin Branch아이디헤어 전주혁신점

2F, A-275, Daebang DMC, 77 Giji-ro, Deokjin-gu, Jeonju-si, Jeonbuk-teukbyeoljachido, South Korea전북특별자치도 전주시 덕진구 기지로 77 대방디엠시티 2층 A-275호 아이디헤어 전주혁신점

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