Sangdae-dong, Daejeon hair salon: olive khaki full color, Project Lure

Hi guys hahaha! Today, wanting a fresh change and a tone-down for fall, I went looking for a salon and heard there was a fancy one in Doan-dong, Sangdae-dong, Daejeon... so I checked it out 🖤

Let me just throw the result at you first!!! 😎✨ I was so, so satisfied... This is Project Lure, a hair salon in Doan-dong, Daejeon!

Where is Project Lure in Daejeon, and what are the hours?

Project Lure is a hair salon located at 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, near Sangdae-dong and Doan-dong. Hours are Mon–Sat 10:30–20:00 and Sun 10:30–19:00, closed for Chuseok holiday on Sep 24–25. Please check the booking page for each designer's individual days off!

The exterior had a clean white sign with black lettering reading 'loor' — it stands for Linger, Oscillate, Originate, Resonate! :) They said it's a place built on formative freedom and sensory restraint, going beyond just styling looks and crossing the line between technique and art hahaha ✨

What does Project Lure look like inside?

The entrance to Project Lure honestly looked a little narrow, but once you step inside it's huge!!!!! And on top of that, the interior is the fanciest thing Daejeon has ever seen 🫢🫢 A place with both trendiness and luxury all in one, haha.

Color chart consultation and hair condition before the dye

At Project Lure, the first thing we did was sit at the big table in the middle and go over a color chart to discuss what shade I wanted! They very kindly consulted with me, comparing it against my current hair color ❤️

I have pretty severe curl and I do tone-down color often, but it fades fast too, so my hair was already a very red-toned brown at this point! Please remember this 'before' well... because the transformation coming up is a total glow-up 🎶

How the level-8 khaki and olive full color was applied

Designer Dowon and the director applied the color together, one on each side. My hair has a ton of volume and pretty severe damage so it must have been tough, but they applied it so carefully..>< I also appreciated that they were careful not to get any on my face 👍

To get rid of the yellow and red tones, I chose a color mixed with khaki and olive, at level 8! The dye color looked like matcha lol.

They also brought me an iced americano, a brownie, cookies, and chocolate — and the iced americano was exactly my taste, hehe. Thank you so much ლ(╹◡╹ლ)

Massage shampoo bed and aromatherapy shampoo at Project Lure

And finally, the shampoo time I'd been waiting for~~~~! Wait, they sprayed something on my hair, and when I asked, they kindly explained it was to pour on pH balancer, since the dye is highly alkaline, to stabilize the hair haha.

But wait, here's another amazing thing... I was about to sit down to get my hair washed, and suddenly they told me to lie down...? There's a massage shampoo chair right there!!!!! Getting a full-body massage while getting an aromatherapy treatment for my hair... Usually at other salons my neck bends awkwardly during shampooing and it hurts a bit, but here, lying back in the massage chair, I nearly fell asleep lolololol. Genuinely the most surprising part 👍

Even the blow-dry was done so carefully and beautifully ㅠㅠㅠㅠㅠㅠ Satisfied, satisfied, so satisfied ✨✨✨

The result: an autumn tone-down olive brown

The khaki-olive level 8 color from Project Lure looks a bit darker indoors, but under natural sunlight it has this soft olive glow that's so chic and pretty..>< Highly, highly recommend it as a 2026 fall tone-down color 👍👍

Is Project Lure worth it for red-toned hair?

• High-end consultation and services
• Massage shampoo chair / aromatherapy
• Private space
• Great for personal cuts and perms
• Interior more luxurious than anything Daejeon has had before
• Underground parking available

I got my color done by designer Dowon~! They currently have a discount running too, so if you're interested, it might be worth booking ❤️