Whole red bean mugwort choco pie after a Jongmyo Shrine walk: Jongno

In short

Ssuk's Choco Pie Seoul is a mugwort dessert bakery near Gwangjang Market in Jongno 5-ga, Seoul. After touring Jongmyo Shrine and eating on Seosullla-gil, the writer stopped by and tried the sea-breeze mugwort whole red bean choco pie first, finding it not too sweet and soft and crumbly, though the bear-bottle mugwort milk tea was sold out. Verdict: a great spot to pick up a treat for older relatives thanks to the green gift boxes and individually wrapped pies.

Refrigerated case with various mugwort choco pies

Good to know

Location
25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea (near Jongno 5-ga and Gwangjang Market)
Flagship store
Inside the market at Gwangju Songjeong KTX Station (Seoul is the first branch)
Gift packaging
Stickers attached to 3-piece or 6-piece boxes
Extra options
Ice cooler bag add-on, courier delivery available
Menu
Sea-breeze mugwort, sea-breeze mugwort whole red bean, and sea-breeze mugwort injeolmi choco pies, Ssuk's scones, sea-breeze mugwort salt cookies, domestic soybean tofu scones, mugwort milk tea (bear bottle)

as written by the visitor on Sep 7, 2026

After touring Jongmyo Shrine and eating on Seosullla-gil, off we go to Gwangjang Market~

Autumn day stroll around Gwangjang Market in Jongno

A gorgeous autumn day. After finishing up at Jongmyo Shrine and having a great meal on Seosullla-gil, we stopped by a place said to be the mugwort dessert spot in Jongno 5-ga — Ssuk's Choco Pie.

A treat recommendation for older palates near Jongno 5-ga and Gwangjang Market

Exterior of Ssuk's Choco Pie Seoul in Jongno 5-ga
Entrance and signboard of Ssuk's Choco Pie Seoul
Interior of the mugwort dessert specialty store
Display counter inside Ssuk's Choco Pie store

I've always loved mugwort and black sesame, so hahahaha, when I heard they made desserts out of mugwort for this whole 'grandma-core' vibe, there was no way I could skip it, hahaha.

The first Seoul branch after the Gwangju flagship

The flagship store of Ssuk's Choco Pie is located inside the market at Gwangju Songjeong KTX Station. A mugwort dessert spot that made its way up from Gwangju, Jeolla-do~~~~

If you buy the 3-piece or 6-piece box, they attach a cute sticker to the package. Perfect for birthday wishes, thank-yous, or New Year greetings — a sticker adds a nice personal touch.

Mugwort dessert gift sets and the bear-bottle mugwort milk tea

Mugwort dessert gift sets on display
Sign for mugwort milk tea in a bear-shaped bottle

You can add an ice cooler bag and have it shipped by courier too. Even better — they also sell mugwort milk tea. It even comes in an adorable bear bottle and looks incredibly delicious. When I visited, sadly the mugwort milk tea was sold out. I'd recommend an opening rush.

A varied lineup of mugwort desserts

Refrigerated case with various mugwort choco pies
Individually wrapped sea-breeze mugwort choco pie
Sea-breeze mugwort whole red bean choco pie on display
Sea-breeze mugwort injeolmi choco pie product
Ssuk's scones made with Geomundo sea-breeze mugwort
Ssuk's cookies made with sea-breeze mugwort salt
Refrigerated corner of mugwort desserts

The refrigerated case is packed with a colorful mugwort dessert lineup. There are scones made with sea-breeze mugwort from Geomundo Island, and Ssuk's cookies made with sea-breeze mugwort salt too. The choco pies come in various mugwort variations as well — sea-breeze mugwort, sea-breeze mugwort whole red bean, sea-breeze mugwort injeolmi (sweet rice cake), and more, which I really loved. This would make a wonderful treat gift for older relatives.

Green dessert boxes, great for gift wrapping

Green gift box of Ssuk's Choco Pie
Dessert gift wrap with a sticker attached
Opened box showing individually wrapped choco pies

The packaging is such a cute, refined green box. If you're looking for a dessert shop for gift wrapping, I'd recommend this place. The box color and design are super cute and sophisticated.

Open the box and each piece is individually wrapped inside again, which really shows the care put in. This would be especially great as a gift for older relatives.

The Ssuk's Choco Pie dessert list

Guide list of Ssuk's Choco Pie dessert types
Sign introducing tofu scones and salt cookies

They also have scones made with domestic soybean tofu, so I'll have to come back and try them next time. I'm super curious about the sea-breeze mugwort salt cookies too. They say it's a combination of New Zealand butter, Geomundo sea-breeze mugwort, and French Guérande salt — sounds like a completely premium, high-end cookie.

A dessert brand you can trust

Sign explaining the ingredients and philosophy of Ssuk's Choco Pie

This is said to be Korea's top mugwort choco pie, patented back in 2016. What makes it trustworthy is that it contains no artificial coloring, preservatives, emulsifiers, shortening, or margarine. It's a premium dessert made by a dessert specialist who graduated from a confectionery school in Tokyo, Japan. The maker is a father raising twins with sensitive atopic skin, which makes it easy to trust what goes into it.

Sign telling the brand story of Ssuk's Choco Pie

I'm rooting for the story of Ssuk's Choco Pie.

The sea-breeze mugwort whole red bean choco pie — not too sweet, and I loved that

Unboxing the sea-breeze mugwort whole red bean choco pie
Cross-section of the halved sea-breeze mugwort whole red bean choco pie
Tasting a bite of the mugwort choco pie

The one I was most excited to try was the sea-breeze mugwort whole red bean choco pie, so I ate it first. Not too sweet, soft and crumbly — so, so good. I bet it would go perfectly with milk or coffee. The mugwort aroma is lovely, and I think the not-too-sweet, soft texture is this dessert's biggest strength. I think older relatives would absolutely love it as a gift.

Where it is

Ssuk's Choco Pie Seoul쑥스초코파이 서울

25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 종로32길 25 1층

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